brand-guidelines

# Brand Guidelines Skill Brand consistency dies at the edges — the sales deck someone made at midnight, the AI-generated one-pager in default blue. This skill works both directions: **extract** a usable kit from whatever brand evidence exists (a website, a deck, a logo folder), and **apply** it so any artifact — deck, doc, landing page, social card — looks and sounds like it came from the same company. ## What This Skill Produces - A **brand kit**: visual tokens (color roles with hex, type choices, spacing/radius feel, logo rules) + **voice rules** (register, vocabulary, banned phrases) + do/don't pairs - Or an **artifact application**: the given document/deck/page restyled to the kit, with a conformance note ## Required Inputs Ask for (if not already provided): - **Mode**: extract a kit, apply an existing kit, or both - **Brand evidence** (extract mode): the website URL/screenshots, existing decks, the logo files — 2-3 real artifacts beat a mission statement - **The artifact and its audience** (apply mode): what's being branded and for whom - **The formality of truth**: is there an official guidelines doc this must defer to, or is this creating the de-facto one? ## Extract Method 1. **Mine artifacts, not aspirations.** Pull from what the brand actually ships: the exact hex values (from the site's CSS/screenshots, not memory), the real font stack, how much whitespace they genuinely use, how their headlines are actually written. The "About" page says "bold and human"; t...