press-release

# Press Release Skill Writes press releases that journalists actually read — structured around the news angle, not the desire to promote. ## Required Inputs - **The news** (what is actually happening — be specific) - **Company name** - **Date of announcement / embargo date** - **Key quote** (from which executive and approximately what they want to say) - **Why this matters** (to the reader, not the company) - **Target media** (trade / national / local / consumer / investor) - **Media contact details** ## Output Structure --- FOR IMMEDIATE RELEASE / EMBARGOED UNTIL: [Date and time] --- # [Headline — active verb, specific news, under 10 words] ## [Subheadline — the so-what in one sentence, adds context not repetition] **[City, Date]** — [Opening paragraph: Who, What, When, Where, Why in 2-3 sentences. A journalist should be able to run this paragraph alone. No background, no context, no company history.] [Second paragraph: the significance. Why does this matter? What does it mean for customers or the industry?] [Third paragraph: quote from executive. Human and specific. Not a restatement of the headline.] "[Quote text — specific, adds something the facts do not say]," said [Name], [Title] at [Company]. "[Second sentence extending the thought]." [Fourth paragraph: supporting detail — data, customer names with permission, additional context] [Fifth paragraph optional: what happens next, when it goes live, what people can do] --- ENDS --- **Notes to editors:** **...