nw-opportunity-mappinglisted

# Opportunity Mapping ## Opportunity Solution Tree (OST) Connects desired outcomes to opportunities to solution ideas: ``` Desired Outcome | +-- Opportunity 1 (score) | +-- Solution Idea A | +-- Solution Idea B | +-- Opportunity 2 (score) | +-- Solution Idea C | +-- Opportunity 3 (score) +-- Solution Idea D +-- Solution Idea E ``` ### Building the OST 1. Define desired outcome from customer research 2. Map opportunities from interview insights (min 5 distinct) 3. Score each using Opportunity Algorithm 4. Generate solution ideas for top 2-3 5. Seek real diversity in solutions (avoid variations of same idea) ## Opportunity Scoring Algorithm **Formula**: Score = Importance + Max(0, Importance - Satisfaction) Importance: 1-10 | Satisfaction: 1-10 | Max score: 20 | Score | Meaning | Action | |-------|---------|--------| | >8 | High importance, satisfaction gap -- underserved | Pursue | | 5-8 | Moderate importance or partially served | Evaluate | | <5 | Low importance or well-served | Deprioritize | Process: gather importance + satisfaction from 5+ interviews, calculate per opportunity, rank, select top 2-3. ## Job Mapping (JTBD) ### Universal Job Map Steps | Step | Goal | Outcome Format | |------|------|---------------| | Define | Determine what needs doing | Minimize time to identify [object] | | Locate | Find inputs/information | Minimize time to gather [resources] | | Prepare | Ready inputs for use | Minimize likelihood o