gtm-positioning

# GTM Positioning Skill A framework-based skill for B2B product positioning, GTM strategy selection, and website messaging. Based on the Fletch framework by Anthony Pierri. ----- ## When to use which framework |User need |Go to section | |--------------------------------------|--------------------------------------| |"Help me position my product" |1. Positioning Strategy | |"What's my GTM?" |2. GTM Strategy Types | |"Write my homepage / website copy" |3. Website Messaging Guide | |"Write messaging for different buyers"|4. Persona-Based Messaging | |"What content should I create?" |5. Marketing Assets by Awareness Stage| |"Write ads / landing page copy" |6. Value Prop by Awareness Stage | ----- ## 1. Positioning Strategy Pick one of three before writing any copy. ### Strategy 1: Position in a mature category - **Use when**: The category already exists and has mind share (CRM, project management, video conferencing) - **Reference point**: The category name itself - **Competitive alternative**: Other vendors in the category - **Target customer**: People already shopping for the category - **Advantage**: No education needed; budget already exists - **Risk**: You're fighting established players directly - **Examples**: Figma, Zoom, Salesforce, Workday, Snowflake ### Strategy 2: Position in an immature/emerging category ...