customer-journey-map

## Customer Journey Map Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage. ### Context You are creating a customer journey map for **$ARGUMENTS**. If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided. ### Instructions 1. **Define the persona**: Who is traveling this journey? Use a specific persona with JTBD, not a generic user. 2. **Map the journey stages** (adapt to the product): | Stage | Description | |---|---| | **Awareness** | How do they first learn about the product? | | **Consideration** | What do they evaluate? What alternatives do they compare? | | **Acquisition** | How do they sign up or purchase? | | **Onboarding** | First experience with the product — time to value | | **Engagement** | Regular usage — building habits | | **Retention** | What keeps them coming back? What might cause churn? | | **Advocacy** | When and why do they recommend the product to others? | 3. **For each stage, document**: - **Touchpoints**: Where the user interacts with the product, brand, or team (website, email, in-app, support, social media) - **User actions**: What they do at this stage - **Thoughts & questions**: What's on their mind ("Is this worth my time?" "How do I...?") - **Emotions**: How t...