brand-voice

# Brand Voice Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently. This skill produces a standalone voice document that can either live in the brand style guide or feed into it. --- ## When to use - Defining brand voice for the first time - Auditing existing copy for voice consistency - Training a team, freelancer, or AI assistant on the brand voice - Refining a voice that exists but is inconsistent across applications - Adapting voice when a brand evolves (new audience, new positioning) ## When NOT to use - Writing specific copy (use `content-and-copy`) - Brand visual identity work (use `brand-identity`) - Documenting a complete brand system (use `brand-style-guide`, which incorporates voice) - Initial brand exploration (use `brand-ideation`) --- ## Required inputs - The brand and its positioning - The audience and what they need to hear - 5 to 10 examples of existing brand writing (if any) - 3 to 5 reference brands whose voice resonates with where this brand should go - Any voice attributes already specified in the brief --- ## The framework: 4 layers Voice has four layers, stacked. Each layer constrains the one below it. ### Layer 1: Voice attributes The constants. The personality traits that define how the brand sounds across every context. Pick 3 to 5 attributes. Pair each with what it is NOT (the failure mode if overdone). Common attribute pairings (NOT a menu - gener...