conversion-audit

# Conversion Audit **Version:** 1.0.0 **Updated:** 2026-05-24 **Category:** audit **Status:** stable **Requires:** Respira for WordPress plugin 7.1+ + MCP server --- ## Description Audit a WordPress site for conversion-rate friction. Reads the landing pages, the homepage, the pricing page (if any), the contact page, and any pages that are linked from the main navigation. Identifies friction points across six dimensions: above-the-fold clarity, CTA hierarchy, form length, social proof placement, page speed (using existing Respira SpeedScan), and trust signals. This is a CRO check, not a redesign. The output is a prioritized list of fixes the user can apply — each with a one-line "what to change" + "why" + "expected impact." No rewriting; recommendations only. --- ## What it audits (the six dimensions) 1. **Above-the-fold clarity.** Does the hero answer "what is this and why does it matter to me"? Within ~5 seconds, can a first-time visitor articulate the offer back? Common failures: jargon-heavy headline, image-first instead of message-first, no concrete value proposition. 2. **CTA hierarchy.** Is there one primary CTA per screen, or are there 4 competing buttons? Are CTAs visually distinguished from the secondary navigation? Is the CTA action clear ("Get a quote" vs "Submit")? 3. **Form length.** For forms found on the page: how many required fields? Common failures: asking for phone number when email would do, asking for company size for an MVP landing page, addres...