seo-content

# Content Quality & E-E-A-T Analysis ## Google's "Who / How / Why" Test (canonical heuristic) Before scoring E-E-A-T sub-factors, every page audit should pass Google's own three-question heuristic from the helpful-content guide: | Question | What to look for | |---|---| | **Who** created it? | Visible byline, author bio page, professional credentials. Required where readers expect it; non-negotiable for YMYL. | | **How** was it created? | Process disclosure where readers would reasonably ask, especially for AI-assisted content. Original research / first-hand evidence / lived experience. | | **Why** does it exist? | "To help people" rather than "to attract search clicks." Watch for niche entry without expertise, content churn for freshness signals, content written to a word-count target. | Primary source: https://developers.google.com/search/docs/fundamentals/creating-helpful-content When all three answers are weak, the page is at risk under the core ranking system's helpfulness signals (formerly the standalone Helpful Content System, merged into core during the March 2024 update). ## E-E-A-T Framework (updated Sept 2025 QRG) Read `skills/seo/references/eeat-framework.md` for full criteria. ### Experience (first-hand signals) - Original research, case studies, before/after results - Personal anecdotes, process documentation - Unique data, proprietary insights - Photos/videos from direct experience ### Expertise - Author credentials, cert...