risukisu
UserMarketing skills for Claude Code: SEO audits, content strategy, CRO, launches, reporting, and copy.
Categories
Indexed Skills (49)
seo-audit
Full website SEO audit with parallel subagent delegation. Crawls up to 500 pages, detects business type, delegates to up to 15 specialists (8 always + 7 conditional), generates health score. Use when user says audit, full SEO check, analyze my site, or website health check.
seo-backlinks
Backlink profile analysis: referring domains, anchor text distribution, toxic link detection, competitor gap analysis. Works with free APIs (Moz, Bing Webmaster, Common Crawl) and DataForSEO extension. Use when user says backlinks, link profile, referring domains, anchor text, toxic links, link gap, link building, disavow, or backlink audit.
seo-cluster
SERP-based semantic topic clustering for content architecture planning. Groups keywords by actual Google SERP overlap (not text similarity), designs hub-and-spoke content clusters with internal link matrices, and generates interactive visualizations. Optionally executes content creation if claude-blog is installed. Use when user says "topic cluster", "content cluster", "semantic clustering", "pillar page", "hub and spoke", "content architecture", "keyword grouping", or "cluster plan".
seo-competitor-pages
Generate SEO-optimized competitor comparison and alternatives pages. Covers "X vs Y" layouts, "alternatives to X" pages, feature matrices, schema markup, and conversion optimization. Use when user says "comparison page", "vs page", "alternatives page", "competitor comparison", "X vs Y", "versus", "compare competitors", or "alternative to".
seo-content-brief
Generate competitive SEO content briefs with per-section word counts, competitor scoring, keyword density guidance, and page-type templates. Supports both new page briefs and improve-existing-page briefs. Use when user says "content brief", "write a brief", "content outline", "blog brief", "service page brief", "brief for", "writing brief", "content plan", or "outline for".
seo-content
Content quality and E-E-A-T analysis with AI citation readiness assessment. Use when user says "content quality", "E-E-A-T", "content analysis", "readability check", "thin content", or "content audit".
seo-dataforseo
Live SEO data via DataForSEO MCP server: SERP analysis, keyword research (volume, difficulty, intent, trends), backlink profiles, on-page analysis, competitor and content analysis, business listings, AI visibility (LLM mention tracking), and domain analytics. Requires DataForSEO extension installed. Use when user says "dataforseo", "live SERP", "keyword volume", "backlink data", "AI visibility check", or "real search data".
seo-drift
SEO drift monitoring: capture baselines of SEO-critical elements, detect changes, and track regressions over time. Git for SEO: baseline, diff, and track changes to your on-page SEO. Use when user says "SEO drift", "baseline", "track changes", "did anything break", "SEO regression", "compare SEO", "before and after", "monitor SEO changes", or "deployment check".
seo-ecommerce
E-commerce SEO analysis: Google Shopping visibility, Amazon marketplace intelligence, product schema validation, competitor pricing analysis, and marketplace keyword gaps. Combines on-page product SEO with marketplace data from DataForSEO Merchant API. Use when user says "ecommerce SEO", "product SEO", "Google Shopping", "marketplace SEO", "product schema", "Amazon SEO", "product listings", "shopping ads", or "merchant SEO".
seo-firecrawl
Full-site crawling, scraping, and site mapping via Firecrawl MCP. Use when user says "crawl site", "map site", "full crawl", "find all pages", "broken links", "site structure", "discover pages", "JS rendering", or needs site-wide analysis.
seo-flow
FLOW framework integration: evidence-led SEO using the Find → Leverage → Optimize → Win loop. Surfaces stage-specific AI prompts from the FLOW knowledge base (41 prompts, CC BY 4.0). Use when user says "FLOW", "FLOW framework", "seo flow", "evidence-led SEO", "find leverage optimize win", or wants stage-specific SEO prompts.
seo-geo
Optimize content for AI Overviews (formerly SGE), ChatGPT web search, Perplexity, and other AI-powered search experiences. Generative Engine Optimization (GEO) analysis including brand mention signals, AI crawler accessibility, llms.txt compliance, passage-level citability scoring, and platform-specific optimization. Use when user says "AI Overviews", "SGE", "GEO", "AI search", "LLM optimization", "Perplexity", "AI citations", "ChatGPT search", or "AI visibility".
seo-google
Google SEO APIs: Search Console (Search Analytics, URL Inspection, Sitemaps), PageSpeed Insights v5, CrUX field data with 25-week history, Indexing API v3, and GA4 organic traffic. Provides real Google field data for Core Web Vitals, indexation status, search performance, and organic traffic trends. Use when user says "search console", "GSC", "PageSpeed", "CrUX", "field data", "indexing API", "GA4 organic", "URL inspection", or "real CWV data".
seo-hreflang
Hreflang and international SEO audit, validation, and generation. Detects common mistakes, validates language/region codes, and generates correct hreflang implementations. Use when user says "hreflang", "i18n SEO", "international SEO", "multi-language", "multi-region", or "language tags".
seo-image-gen
AI image generation for SEO assets: OG/social preview images, blog hero images, schema images, product photography, infographics. Powered by Gemini via nanobanana-mcp. Requires banana extension installed. Use when user says "generate image", "OG image", "social preview", "hero image", "blog image", "product photo", "infographic", "seo image", "create visual", "image-gen", "favicon", "schema image", "pinterest pin", "generate visual", "banner", or "thumbnail".
seo-images
Image optimization analysis for SEO and performance. Checks alt text, file sizes, formats, responsive images, lazy loading, CLS prevention, image SERP rankings (via DataForSEO), and image file optimization (WebP/AVIF conversion, IPTC/XMP metadata injection). Use when user says "image optimization", "alt text", "image SEO", "image size", "image audit", "optimize images", "image metadata", "image SERP", "convert to webp", or "image file optimize".
seo-local
Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals, local schema markup, location page quality, multi-location SEO, and industry-specific recommendations. Detects business type (brick-and-mortar, SAB, hybrid) and industry vertical. Use when user says "local SEO", "Google Business Profile", "GBP", "map pack", "local pack", "citations", "NAP consistency", "service area", or "multi-location".
seo-maps
Maps intelligence for local SEO: geo-grid rank tracking, GBP profile auditing via API, review intelligence across Google/Tripadvisor/Trustpilot, cross-platform NAP verification, competitor radius mapping, and LocalBusiness schema generation. Three tiers: free (Overpass + Geoapify), DataForSEO, and DataForSEO + Google. Use when user says "maps", "geo-grid", "rank tracking", "GBP audit", "review velocity", "competitor radius", or "SoLV".
seo-page
Deep single-page SEO analysis covering on-page elements, content quality, technical meta tags, schema, images, and performance. Use when user says "analyze this page", "check page SEO", "single URL", "check this page", "page analysis", or provides a single URL for review.
seo-plan
Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "SEO planning", "content strategy", "keyword strategy", "content calendar", "site architecture", or "SEO roadmap".
seo-programmatic
Programmatic SEO planning and analysis for pages generated at scale from data sources. Covers template engines, URL patterns, internal linking automation, thin content safeguards, and index bloat prevention. Use when user says "programmatic SEO", "pages at scale", "dynamic pages", "template pages", "generated pages", or "data-driven SEO".
seo-schema
Detect, validate, and generate Schema.org structured data. JSON-LD format preferred. Use when user says "schema", "structured data", "rich results", "JSON-LD", or "markup".
seo-sitemap
Analyze existing XML sitemaps or generate new ones with industry templates. Validates format, URLs, and structure. Use when user says "sitemap", "generate sitemap", "sitemap issues", or "XML sitemap".
seo-sxo
Search Experience Optimization: reads Google SERPs backwards to detect page-type mismatches, derives user stories from search intent signals, and scores pages from multiple persona perspectives. Identifies why well-optimized pages fail to rank by analyzing what Google rewards for each keyword. Use when user says "SXO", "search experience", "page type mismatch", "SERP analysis", "user story", "persona scoring", "why isn't my page ranking", "intent mismatch", or "wireframe".
seo-technical
Technical SEO audit across 9 categories: crawlability, indexability, security, URL structure, mobile, Core Web Vitals, structured data, JavaScript rendering, and IndexNow protocol. Use when user says "technical SEO", "crawl issues", "robots.txt", "Core Web Vitals", "site speed", or "security headers".
seo
Comprehensive SEO analysis for any website or business type. Full site audits, single-page analysis, technical SEO (crawlability, indexability, Core Web Vitals with INP), schema markup, content quality (E-E-A-T), image optimization, sitemap analysis, and GEO for AI Overviews/ChatGPT/Perplexity. Industry detection for SaaS, e-commerce, local, publishers, agencies. Triggers on: SEO, audit, schema, Core Web Vitals, sitemap, E-E-A-T, AI Overviews, GEO, technical SEO, content quality, page speed.
cinemagraph
Turn a static image (chart, diagram, hero graphic, illustration, screenshot, poster) into a subtle seamless loop, delivered as an animated WebP plus a static PNG fallback. Two modes — light keeps the image visually identical and moves only what is already there; heavy adds new moving elements while retaining ~95% of the original. Use this whenever a user wants an image "animated", "slightly moving", "alive", "motioned", "a cinemagraph", "an idle loop", "a subtle GIF/WebP", "like my README hero", or asks to make a hero, chart, or diagram move without redesigning it — even if they do not name a file format. Also use when someone has a static hero on a landing page and wants it to feel less flat. Do not use for full motion-graphics explainers, video editing, or when the user wants the image redesigned rather than animated.
frontend-design-anti-slop
Design distinctive frontend interfaces that don't look AI-generated. Use when building web pages, landing pages, dashboards, or any UI — especially when you want to avoid the generic "AI slop" aesthetic that plagues LLM-generated designs.
content-strategy
Build or audit an SEO-driven B2B content strategy on the 7-part Orbit Media framework (sales page core, content mission, original research, prospect questions, visuals, influencer collaboration, guest posting) and turn it into a quarterly content hub. Use when someone says "content strategy", "content plan", "content marketing plan", "content mission", "editorial calendar", "content hub", "content audit", "our blog doesn't generate leads", "blog isn't converting", or asks for an original research idea. Triggered from context, it offers help and asks before doing anything.
cro
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms. Also use when the user says 'CRO,' 'conversion rate optimization,' 'this page isn't converting,' 'improve conversions,' 'why isn't this page working,' 'my landing page sucks,' 'form abandonment,' 'nobody's converting,' 'low conversion rate,' or 'this page needs work.' Use this even if the user just shares a URL and asks for feedback.
customer-research
When the user wants to conduct, analyze, or synthesize customer research. Use when the user mentions "customer research," "ICP research," "talk to customers," "analyze transcripts," "customer interviews," "survey analysis," "support ticket analysis," "voice of customer," "VOC," "build personas," "customer personas," "jobs to be done," "JTBD," "what do customers say," "what are customers struggling with," "Reddit mining," "G2 reviews," "review mining," "digital watering holes," "community research," "forum research," "competitor reviews," "customer sentiment," "PMF survey," "product/market fit survey," "customer interview questions," "interview outreach," "Sales Safari," or "find out why customers churn/convert/buy." Use for analyzing existing research assets, mining online sources, AND running primary research (interviews and surveys). For acting on research to improve a page, see cro.
lead-magnets
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation. Also use when the user mentions "lead magnet," "gated content," "content upgrade," "downloadable," "ebook," "cheat sheet," "checklist," "template download," "opt-in," "freebie," "PDF download," "resource library," "content offer," "email capture content," "Notion template," "spreadsheet template," or "what should I give away for emails." Use this for planning what to create and how to distribute it. For the capture page itself, see cro.
marketing-council
When the user wants multiple expert perspectives on a marketing question — a simulated board of advisors staffed by legendary marketers (Seth Godin, David Ogilvy, Eugene Schwartz, April Dunford, Rory Sutherland, Alex Hormozi, Byron Sharp, and more). Also use when the user mentions 'marketing council,' 'board of advisors,' 'advisory board,' 'what would Seth Godin say,' 'what would Ogilvy think,' 'channel Hormozi,' 'get multiple perspectives,' 'debate this,' 'have the council review,' 'marketing mentors,' or asks how a famous marketer would approach their problem. The council gives each advisor's take through their documented frameworks, surfaces where they disagree, and synthesizes a recommendation. For executing the winning direction, hand off to content-strategy, product-launch, lead-magnets, cro, or linkedin-ads.
seo-ahrefs
Ahrefs API analyst (extension). Reads referring domains, backlinks, organic keywords, and content explorer data via the tested @ahrefs/mcp@0.0.11 server. Pairs with seo-backlinks for multi-source confidence weighting.
seo-bing
Bing Webmaster Tools + IndexNow extension. Microsoft Copilot citations are fed by the Bing index; this skill makes Bing visibility, link data, and IndexNow URL submission first-class.
seo-profound
Profound LLM citation tracker (extension). Time-series brand citation rates across ChatGPT, Perplexity, and other LLMs. Pairs with seo-seranking for triangulated AI visibility coverage.
seo-seranking
SE Ranking AI visibility analyst (extension). Tracks AI Share-of-Voice across ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode in a single query.
seo-unlighthouse
Multi-page Lighthouse audit via the MIT-licensed Unlighthouse CLI. Free-tier alternative to running PageSpeed against every URL on a site, no API quota burn, runs locally.
writing-assistant
Writing assistant — sparring partner and draft-writer. Use when the user wants help structuring a blogpost, essay, newsletter, LinkedIn post, or any personal/opinion piece. Also use when they ask for a rough draft, want copy feedback, need a word or phrase, or paste text to polish. Triggers on raw notes, messy ideas, "help me write", "draft this", "make this better", or any writing/copy task. Has a built-in anti-AI-writing guard — all output is scrubbed of AI tells. If the user wants finished, hands-off copy ("just write it", "full draft, no questions", "hands off", "write the final version", "ghostwrite this"), skip sparring and go straight to Ghostwriter mode (Mode 4): no intake question, no back-and-forth, deliver the complete piece.
copy-longform
Structured copyediting workflow for long-form text (ebooks, reports, whitepapers, long blog posts, decks, internal docs). Produces a tracked edit-list file as the source of truth, scrubs AI-writing tells per Wikipedia: Signs of AI writing, then walks the user page-by-page or chapter-by-chapter through every edit. Claude maintains a progress marker inside the edit-list file so a compacted or new session can resume from exactly where the previous one stopped. Use when the user wants to copyedit existing text rather than draft from scratch, asks for an "edit pass" / "copyedit" / "polish pass" / "anti-AI scrub" on a doc, or invokes /copy-longform.
campaign-report
Generate a per-campaign marketing performance report (pipeline + content + funnel) for the board: a two-funnel (New Business / Account Management) HubSpot analysis built from a manual lead sweep reconciled three ways, destination-dated conversions (monthly counts, quarterly and YTD rates), GA4 traffic on one unified campaign page set, edition-over-edition deltas, and a board key takeaway. Markdown source + self-contained HTML; optional gated publishing step. Use when the user says "/campaign-report", "campaign performance report for [campaign]", "build the [X] campaign report", or wants one campaign's marketing and pipeline performance packaged for leadership. NOT the monthly board snapshot (marketing-monthly) and NOT the company-wide RevOps diagnostic (pipeline-analysis). Company, CRM ids, page sets, templates, and publishing targets come from a client context pack chosen per run; nothing client-specific lives in this skill.
competitor-intel
Scan competitor websites and ad libraries, detect what changed since the last scan, and write a competitive briefing. Use when the user says "/competitor-intel", "competitor scan", "what are our competitors doing", "competitive intelligence", "competitor briefing", or asks to track a competitor's website or ads over time. First run walks through a short intake that stores company and competitor details in a competitor-intel/ folder in the current project — no company data lives in the skill. Works with no dependencies (curl); adds screenshots and LinkedIn ad extraction when Node and Playwright are available.
marketing-monthly
Generate the monthly marketing board snapshot for a company: headline metrics (pipeline value, MQL, leads, web traffic) vs the prior month, quarter progress vs targets with YTD sparklines, traffic by campaign, what-we're-learning insights, and a per-lead journey section, as a self-contained HTML report plus a markdown companion. Use when the user says "/marketing-monthly", "monthly board report", "marketing monthly", "marketing snapshot for [month]", or asks for the next edition of the board-prep marketing report. NOT a single campaign's report (campaign-report) and NOT the RevOps diagnostic (pipeline-analysis). Company, CRM ids, GA4 property, templates, and output paths come from a client context pack chosen per run; nothing client-specific lives in this skill.
pipeline-analysis
Run a HubSpot RevOps pipeline and conversion analysis over a period (a quarter, a year, a custom or trailing range) and return a diagnosis-first report: verdict (binding constraint A–F with owner and value), reverse-funnel scorecard, New Business full diagnostic (flow plane, diagnosis plane, cohort conversion, velocity, sources), Account Management condensed, reconciliation, method note. Markdown by default; HTML on request. Use when the user says "/pipeline-analysis", "run a pipeline analysis", "revops analysis", "conversion analysis for [period]", or asks how leads, MQLs, and SQLs converted over a period. NOT the monthly board snapshot (that is marketing-monthly) and NOT a single campaign's report (that is campaign-report). Company and CRM ids come from a client context pack chosen per run; nothing client-specific lives in this skill.
beautify-github-readme
Redesign GitHub README homepages or create project-native pure SVG, hybrid SVG-composed PNG/WebP, and opt-in animated GIF assets. Use when a user asks to beautify, redesign, rebrand, visually upgrade, simplify, or audit a GitHub README; create only a hero, section headers, diagrams, badges, motion graphics, showcase modules, or other README assets; or turn a repository homepage into a cohesive visual story. If whole-README work versus asset-only work is unclear, ask which scope the user wants. For hero-like assets where pure SVG and generated raster material are both viable, explain the tradeoffs and confirm the implementation before creating the asset.
linkedin-ads
B2B LinkedIn Ads co-pilot built on the AdConversion methodology - strategy, budget math, audience targeting, campaign setup with trap-avoidance, offers, and ad copy (thought leader + conversation ads). Use this WHENEVER the user is planning, launching, troubleshooting, or optimizing LinkedIn ads, or asks about LinkedIn ad budget, targeting, CPM, audience size, campaign objectives, thought leader ads, conversation ads, ABM, remarketing, acceleration campaigns, lead gen forms, bidding, attribution for paid social, or "how much should I spend." Also trigger for adjacent asks like "should I gate this asset," "why aren't my LinkedIn ads converting," or "help me write a B2B ad." Tuned for B2B (company context is gathered per run from the launch folder or the user, with confirmation), not e-commerce or B2C. Do not use for Google/Meta/Reddit ads unless the user is explicitly comparing them to LinkedIn.
product-launch
Plan and execute a product or feature launch. Use when someone says "launch plan", "we're launching next week", "how do I launch", "product launch checklist", "go-to-market", or "launch strategy". Covers messaging, assets, distribution, and tiered launch systems.
seo-report
Generate a comprehensive SEO health report for any website using live GA4 data (via analytics-mcp) and optionally Google Search Console data (via gsc MCP). Evaluates the site against Google's official SEO best practices including E-E-A-T, helpful content guidelines, technical SEO, Core Web Vitals, and on-page optimization. Produces a structured report with traffic analysis, content quality signals, and prioritized recommendations. Use this skill whenever the user asks for an SEO audit, SEO report, organic traffic analysis, search performance review, content quality assessment, or wants to understand how their site performs in Google Search. Also trigger when the user mentions "SEO check", "search rankings", "organic performance", "Google traffic", or asks questions like "how is my site doing in search" or "what should I fix for SEO". Works for any website connected to GA4.
copy-deslop
Clean up AI-sounding copy. Use when text feels generic, robotic, or obviously LLM-generated. Catches overused words, hollow phrases, false enthusiasm, and structural patterns that signal AI writing. Fetches the latest tells from Wikipedia entry on "Signs of AI writing" before each analysis. Works on any text — marketing copy, blog posts, emails, docs.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.