app-growth-playbook

Solid

Generate platform-specific, actionable growth playbooks for mobile apps. Use when planning a Product Hunt launch, creating TikTok/Reels content strategies, setting up Apple Search Ads campaigns, preparing App Store featuring submissions, building referral loops, designing email/push re-engagement campaigns, writing Reddit launch posts, or creating content marketing plans for app growth. Provides templates, scripts, timing guides, and step-by-step processes — not generic advice.

Web & Frontend 113 stars 20 forks Updated 1 months ago MIT

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Skill Content

# App Growth Playbook ## Core Workflow ### 1. Assess Current State Gather the following before selecting channels: - **Downloads**: monthly installs, trend direction, organic vs. paid split - **Retention**: D1, D7, D30 retention rates - **Revenue**: ARPU, LTV, current monetization model - **Audience**: primary demographic, geographic concentration, device split - **Current channels**: what has been tried, what worked, what failed ### 2. Select Growth Channels Use the channel selection matrix to pick 2-3 channels based on app category and budget. | Channel | Best For | Budget | Timeline to Results | | --------------------- | ---------------------------------------------- | --------- | ------------------- | | Product Hunt | B2B, productivity, developer tools | Free | 1-2 weeks | | Reddit | Niche/community apps, indie projects | Free | 2-4 weeks | | TikTok/Reels | Consumer apps, visual apps, lifestyle | Free | 4-8 weeks | | Apple Search Ads | Any iOS app with clear keywords | $5-20/day | 1-2 weeks | | App Store Featuring | High-quality, design-forward apps | Free | 4-12 weeks | | Content Marketing/SEO | Apps solving searchable problems | Free-low | 2-6 months | | Referral/Viral Loops | Social, messaging, collaboration apps ...

Details

Author: robertguss
Repository: robertguss/claude-code-toolkit
Created: 8 months ago
Last Updated: 1 months ago
Language: Shell
License: MIT

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