web-presence

# Web Presence Every app has a public web page at `apps.apple.com` that ranks in Google — most developers never work that surface. Pair it with an owned landing page and the deal-site ecosystem and the open web becomes a free acquisition channel that compounds with everything on-store. ## When This Skill Activates - "Make my app findable on Google" / no results for the app's own name - Building or reviewing a product landing page - Planning a temporary price drop or sale - The store-growth audit flags P6.6 (web presence) or P7.5 (deal sites) ## Surface 1: The apps.apple.com page is a Google citizen The store page's Google snippet draws from your **app name, subtitle, and description opening** — one more reason the first description paragraph must be benefit-led plain language (see `app-store/app-description-writer`). - ✅ Search your app's name + category terms on Google periodically; if the store page doesn't rank for your own brand, something is wrong (usually a generic name — see `product/app-namer`). - ✅ Ratings, price, and In-App Purchase labels appear in the snippet — per-storefront ratings mechanics apply (`app-store/ratings-mechanics`). - ❌ Treating the store URL as un-shareable internal plumbing. It's often your best-ranking page; link to it from everywhere (with `?pt=` provider token for attribution where you need source data). ## Surface 2: An owned landing page + Smart App Banner One page, one job: convert a web visitor into a store visitor. - Struct...