linkedin-employee-advocacy

# LinkedIn Employee Advocacy Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get **8x more engagement** than brand-page posts — this skill operationalizes that advantage. ## When to use - Marketing leader wants to get their team posting on LinkedIn - User is planning an advocacy program launch - Team is posting but output is inconsistent / off-brand / low-engagement - Need ROI measurement framework for an existing program - Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people" ## Input - Team size (5-50 typical) - Marketing goal (reach / pipeline / recruiting / thought leadership) - Current state (everyone silent / some active / inconsistent) - Brand guideline constraints ## Output - **14-day launch plan** (if cold-starting) - **Operating model** (voice capture, ideation, approval, posting, measurement) - **Cadence targets** per team member (realistic, not punishing) - **KPI dashboard spec** (team reach, engagement, pipeline attribution) - **Governance playbook** (brand safety without blocking velocity) ## Four operating principles 1. **Scale authentically.** Individuals compose in their own voice, not corporate language. Corporate-tone team posts underperform authentic voice 3x. 2. **Maintain control.** Brand guidelines integrated into the workflow. Review step is **optional, not blocking** — high-trust roles bypass review entirely. 3. **Remove friction.** Per-post...