competitor-analysis

# competitor-analysis The **landscape / positioning** lens — read the public competitive field to find the **white space you can own**, then differentiate. Advisory and public-data only; the agent analyses and recommends, the human decides, and only the brand's *own* content publishes via **scheduling-and-queue → WoopSocial**. ## The POV: recon for the gap, not a copy Most accounts either ignore competitors or mimic them — both lose. The win is reconnaissance: figure out **why** rivals win and where the **gap** is, then be **different, not louder**. "Who is winning?" matters far less than "*why*, and how do we do better?" Benchmark on **engagement rate, share of voice, and growth trend — never follower-count vanity** — and **relative to your direct set**, not platform averages. ## Read these first 1. **brand-profile** — positioning, pillars, non-negotiables. 2. **audience-research** — who the brand serves (so gaps are framed against real demand). ## The framework: SCOUT (Depth: `references/the-scout-framework.md`.) - **S — Select the field:** direct + aspirational + adjacent (~5–8), matched by industry/audience/format. - **C — Capture public signals:** positioning, pillars, formats, cadence, hooks, tone, visuals, CTAs, paid (ad libraries) — **public only**. - **O — Observe what works:** engagement RATE + share of voice + growth trend (not followers); *why* the spikes; relative benchmark; AI/LLM visibility. - **U — Uncover the white space:** the topic/format/audience/P...