social-media-skills
Organization106 social media skills for AI agents - strategy, writing, video, design, platform growth, publishing, and analytics. Works with Claude, Cursor, OpenClaw, Hermes & 40+ agents.
Categories
Indexed Skills (48)
ai-video
The model-agnostic AI-video router and brief — the counterpart to image-prompt. Use when someone asks "which AI video tool should I use," "make an AI video," "generate B-roll / a talking-head / a voiceover," "turn this long video into Shorts," or needs a video brief. Routes the job to the right tool by fit and writes a portable brief; the tool generates, the human assembles, WoopSocial schedules/publishes. Sits above the tool skills: veo-3, kling, luma (generative scenes), heygen, synthesia (avatars), ai-voiceover, captions-and-clipping. A real human on camera routes to talking-head-and-piece-to-camera. Never routes to discontinued tools.
ai-voiceover
The AI narration / voiceover mini-skill (ElevenLabs-led). Use when someone wants an "AI voiceover," "narration," "text-to-speech for a video," "voice for my Reel/Short/explainer," "clone my voice," or to "dub a video into other languages." Picks the voice and model, writes for the ear, and directs the delivery; ElevenLabs generates the audio, the human mixes/reviews, WoopSocial schedules/publishes. Sits below the ai-video router, sibling to veo-3 and heygen. Consented voices only; disclose AI voice in ads/political.
analytics-and-reporting
Social media analytics and reporting — read native platform data honestly and turn it into next actions. Use when someone wants to "check my analytics," "see how my posts are doing," "build a social media report," "which content is working," "what metrics/KPIs should I track," or to turn performance data into next steps. Measures goal-mapped SIGNAL metrics (saves, shares, watch time/retention, engagement-rate-by-reach, follower-growth-rate, CTR, conversions) — not vanity (followers/impressions/likes) — and closes the loop. Uses the METER framework. Reads brand-profile + social-strategy (goals) first. WoopSocial has NO analytics surface, so this reads NATIVE platform dashboards (+ GA4/UTM) and interprets numbers the human provides; it NEVER fabricates a metric. Feeds content-recycling, experimentation, competitor-analysis, and every growth skill. Distinct from goals-and-kpis (sets targets) and experimentation (runs tests).
audience-research
Use to develop a deep, usable understanding of who a brand creates content for — sharp enough that every content skill resonates with them specifically. Run when the user says "who's my audience," "audience research," "target audience," "build a persona," "customer profile," "ideal customer profile" / "ICP," "who am I talking to," "understand my followers," or before content work that needs more audience depth than the brand-profile sketch. Reads brand-profile first and goes deeper: jobs-to-be-done, pains, objections, and the audience's ACTUAL language (voice-of-customer), grounded in real sources where possible — never demographic theater. Produces an audience.md that content-pillars, batch-content-plan, and the content skills read. Works for any business.
batch-content-plan
Use to plan and produce a full batch of social media content for a period — a week or a month — in one session: strategically balanced, on-brand, mapped to a calendar, and ready to schedule. Run when the user says "plan my content," "a month of posts," "batch my content," "plan the week," "fill my calendar," or wants many posts planned at once in one sitting. Reads brand-profile, voice, and content-pillars first, and produces a brief for each post that the content skills (caption-writer, reels-script, hook-writer) execute. As a BRIDGE skill it then confirms and hands the batch to scheduling-and-queue. Builds a balanced mix — never all-promotion — matched to the user's real capacity. Suggests cadence but does not claim analytics-based timing (WoopSocial has no analytics surface yet). For the ongoing recurring system — which pillars/formats post on which days, the living "content calendar" — use content-calendar; this skill fills one specific period of that system with actual post briefs.
brand-profile
Use FIRST, before any other social media skill, to load or create the brand profile — the durable record of who a business is, who it serves, how it sounds, and what it will and won't say. Run this when the user says "set up my brand," "brand profile," "brand guidelines," "define our brand voice," "onboard," "get started," when work begins for a new business or client, or any time another social skill needs brand context that isn't already loaded. Works for ANY business: B2B SaaS, ecommerce, local and small business, agencies and their clients, personal brands and creators, and nonprofits. For writing actual posts, see the content skills; to derive a voice from an existing body of writing, use voice-builder; this skill only builds the shared context they all read.
caption-writer
Use to write platform-native social media captions (post copy) in the brand's voice — the words that accompany a post on Instagram, LinkedIn, TikTok, Facebook, X/Twitter, Threads, Pinterest, YouTube, or Bluesky. Run when the user says "write a caption," "caption this," "post copy," "write the copy for this photo/video/Reel," "IG caption," "what should I write for this post," or needs the words to go with a visual. Reads brand-profile and voice first so captions sound like the brand, not generic AI. For long-form LinkedIn thought-leadership posts use linkedin-post-writer; for X/Threads multi-post threads use thread-writer; for video scripts use the video skills. This skill writes the caption itself.
captions-and-clipping
The long-form-to-Shorts + sound-off captions mini-skill (Opus Clip / CapCut / Submagic). Use when someone wants to "clip my podcast/webinar/long video into Shorts," "make TikToks/Reels from a YouTube video," "add captions/subtitles to a video," "repurpose long-form into short-form," or "auto-generate clips." Tools clip and caption; a human reviews; WoopSocial schedules/publishes. Below the ai-video router; sibling to veo-3, heygen, ai-voiceover. This is the general craft: route OpusClip-specific pipelines (credits, Virality Score, tiers) to opus-clip, hands-on short-form editing to capcut, and the long-form talk edit itself to descript. Export clean (no watermark); disclose AI-edited video.
carousel-writer
Use to write a carousel — a swipeable multi-slide post (Instagram carousel, LinkedIn document/PDF carousel, or TikTok photo carousel) — one of the highest-save, highest-dwell formats. Run when the user says "write a carousel," "carousel post," "slides for X," "LinkedIn document/PDF post," "swipe post," "turn this into a carousel," or wants multi-slide teaching or story content. Reads brand-profile and voice first; the cover slide hooks and promises the swipe (via hook-writer); each slide advances one idea and earns the next swipe; ends on a save-leaning CTA. Specifies the design direction and bundles an image-generation prompt pack (Nano Banana / Ideogram) for the slide visuals. Hands the caption to caption-writer and scheduling to scheduling-and-queue.
competitor-analysis
Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when someone wants to "analyse/research our competitors," "see what rivals are doing on social," "benchmark against competitors," "find content gaps / white space," or "do a competitive landscape / SWOT." Reads the PUBLIC competitive field — positioning, pillars, formats, cadence, share of voice — to find the gap the brand can own, then feeds social-strategy and content-pillars. Reads brand-profile + audience-research first. Advisory and public-data only: no scraping private data, no fake monitoring accounts, no fabricated competitor metrics, no copying. Distinct from viral-reverse-engineering (single-post teardown) and audience-research (your own audience).
content-audit
Audit an existing social media account and its content — the retrospective reality-check of what's working and what isn't. Use when someone wants to "audit my content/account," "what's working and what isn't," "clean up my profile/feed," "I post a lot but it's not working," or to triage an existing account before replanning. Produces a keep/kill/refresh triage, maps pillar coverage, catches voice drift, and fixes profile fundamentals — then a quick-wins-vs-long-term roadmap. Uses the AUDIT framework. Reads brand-profile + content-pillars + social-strategy (the plan) and analytics-and-reporting (the data) first. It reads native analytics (WoopSocial has none), scores on signal not vanity, recommends rather than auto-deletes, and never fabricates. Feeds content-recycling, content-pillars, profile-optimization, voice-builder, and social-strategy. Distinct from analytics-and-reporting (ongoing measurement) and competitor-analysis (rivals).
content-pillars
Use to define a brand's content pillars ��� the 3–5 recurring themes it posts about — the strategic backbone between the brand profile and the content calendar. Run when the user says "content pillars," "content buckets," "what should I post about," "content themes," "content strategy," "pillars," or before planning a batch or calendar. Reads brand-profile first and derives pillars from positioning, point of view, audience, and proof — real ownable themes, never generic "educational / behind-the-scenes / promotional" buckets (those are intents and formats, not pillars). Produces a content-pillars.md that batch-content-plan and the content skills read. Works for any business: B2B, ecommerce, local, personal brand, nonprofit.
content-recycling
Content recycling — resurface, update, and repost proven evergreen content over time. Use when someone wants to "get more mileage out of old posts," "recycle/repost our best content," "resurface evergreen pieces," "update and republish an old post," or build a recycling queue of proven winners. Recycles the INSIGHT refreshed (new hook/format/updated data) on a deliberate cadence — never an identical repost. Distinct from cross-platform-repurposing (same moment, many platforms) and captions-and-clipping (long-form -> short clips). Reads brand-profile + voice-builder first. The agent drafts the refresh; a human reviews; WoopSocial schedules/publishes (delete+recreate, no update); winners are picked from native analytics; nothing is fabricated.
cross-platform-repurposing
Use to turn one piece of content into multiple platform-native posts — adapt, never copy-paste. Run when the user says "repurpose this," "turn this into posts for every platform," "cross-post," "make this work on TikTok/LinkedIn/X too," "one idea into a week of content," "turn this blog/video/podcast into social posts," or wants to fan content out. Reads brand-profile and voice first, extracts the core idea, then re-natives it for each platform (different hook, format, length, mechanics, CTA) using the content skills, and hands the fan-out to scheduling-and-queue. This is the multiplier that makes a content operation sustainable — but every version must stand on its own and feel native, never duplicated.
facebook-strategy
The Facebook strategy playbook for 2026. Use when someone wants to "grow on Facebook," "fix my Facebook reach," "a Facebook content/Page strategy," "Facebook Reels," or how the Facebook algorithm works now. Page feed broadcasting is effectively dead (~1.65% reach); Facebook is now an AI discovery engine plus a community platform. Play three surfaces: Reels for unconnected discovery, Feed for connected depth, Groups for community. Uses the REACH framework. Reads brand-profile + voice-builder first. The agent drafts Page posts/Reels + reply copy; WoopSocial schedules Page posts/Reels; comment replies are human/in-app; metrics come from native Meta Insights; nothing is fabricated. To BUILD/GROW/RUN a Facebook Group (the deep Groups strategy) use facebook-groups; distinct from reels-script (Reel craft), community-management (engagement routine), and instagram-growth (sibling).
goals-and-kpis
Set social media goals and KPIs — measurable targets and north-star metrics that aren't vanity numbers. Use when someone wants to "set social media goals," "define our KPIs," "what should we be aiming for," "what's our north-star metric," "OKRs for social," or to turn vague ambitions ("grow our following," "go viral") into measurable targets. Builds a cascade: business goal -> SMART objective -> North Star KPI (one per channel by its win condition) -> supporting metrics, with benchmark-set targets and action thresholds. Uses the NORTH framework. Reads brand-profile + social-strategy first. It SETS the targets; analytics-and-reporting MEASURES against them. Targets come from real benchmarks (never fabricated baselines), KPIs must be controllable and non-vanity, and guardrails prevent gaming. Distinct from analytics-and-reporting (measures) and social-strategy (the whole plan).
hashtag-strategy
Use to build a hashtag and discoverability strategy for social posts — the modern (2026) approach, not the outdated "30 hashtags to go viral" playbook. Run when the user says "hashtags," "what hashtags should I use," "how many hashtags," "hashtag strategy," "help me get discovered/reach," asks "do hashtags still work / are hashtags dead," or asks how to tag a post. Reads brand-profile and audience first. Sets the keyword/social-SEO layer first (caption, on-screen text, spoken audio) because that — plus engagement and the content itself — drives discovery far more than hashtags now; then picks a tight, relevant, per-platform hashtag set (respecting caps like Instagram's enforced 5-tag limit), favors niche/mid-tier tags over generic mega-tags, and designs branded/campaign hashtags for community and tracking. Rotates sets rather than copy-pasting one block, and hands placement/publishing to scheduling-and-queue. Sets honest expectations: hashtags categorize and aid search; they are not a reach hack.
heygen
The AI avatar / talking-head mini-skill (HeyGen). Use when someone wants an "AI avatar video," "talking-head video," "digital twin / clone of myself on camera," "faceless presenter video," "spokesperson video," or to "translate/localize a video into many languages with lip-sync." The creator/social avatar lane; enterprise L&D/training/SCORM avatar work routes to synthesia, and a real human on camera (founder/trust content) routes to talking-head-and-piece-to-camera. Scripts and sets up the video; HeyGen renders; the human reviews/edits; WoopSocial schedules/ publishes. Sits below the ai-video router, sibling to veo-3. Consented avatars only; AI disclosure mandatory.
hook-writer
Use to write the hook — the opening that earns attention — for any social content: a caption's first line, a video's first three seconds, a carousel cover slide, a thread opener, a YouTube title, or an email subject. Run when the user says "write a hook," "hook for this," "opening line," "first three seconds," "cover slide," "make this scroll-stopping," or when good content keeps getting ignored. Reads brand-profile and voice first so hooks sound like the brand, not viral-bait templates. Hooks must be TRUE to the content that follows — this skill extracts the hook from the post's strongest element and never overpromises. For full captions use caption-writer; for full video scripts use the video skills. This writes the opening itself.
ai-image-editing
The AI image-editing router — inpainting/object removal, background removal, upscaling, outpainting, old-photo restoration, and retouch, routed task-first to the right engine. Use when someone wants to remove an object/person from a photo, cut out backgrounds, upscale an image, extend an image to new aspect ratios, restore an old photo, fix a generated image, or asks which editing tool to use. Uses the TOUCH framework. Reads brand-profile + design-and-templates first. The agent names the task, routes to the right engine, writes the spec, and can call APIs where connected; the HUMAN judges every result at 100%; WoopSocial publishes. Honesty spine: an edited real photo is an edited claim — creative upscalers hallucinate detail (never on products/documents), no defect concealment, body-retouch disclosure honored, no watermark/provenance stripping. Distinct from image-prompt/flux/nano-banana (generation), canva (the design workflow), and before-after-and-transformation (the claim rules).
ai-music-and-sound
The AI music + sound-design skill for social -- original/licensed audio beds and sound design for Reels/TikToks/Shorts/videos. Use when someone needs background music, a track, or sound effects for a social video, asks which AI music tool is safe to use, or asks "can I use this trending sound/song on my brand video?". The real brief is "audio that won't get muted, claimed, or sued," so it picks the safest licensed source and never uses copyrighted or trending music without a license. Uses the SCORE framework. Reads brand-profile + the video it scores first. The agent briefs the music + sound design, picks the safest licensed source (ElevenLabs Music/SFX or stock libraries over Suno/Udio; paid tier for commercial rights), and advises licensing/Content-ID/disclosure. The tool generates/licenses the audio; the creator bakes it in; WoopSocial publishes the video and does NOT generate music. Pure AI music may not be copyrightable; never "100% legally safe." Pairs with ai-voiceover.
before-after-and-transformation
The transformation / before-after content format — structure a credible, honest, satisfying transformation (fitness, beauty, business results, skill progress, makeovers, client glow-ups, product before/after). Use when someone wants a before/after, a transformation post, a client-results reveal, a progress/journey story, or a makeover. Most powerful format AND most abused/distrusted — honesty is the edge; FTC enforcement is live. Uses the SHIFT framework. Reads brand-profile + social-proof-and-testimonials (consent + FTC substantiation) + short-form-video-script first. Agent structures + specs; human/tool produces the real media; WoopSocial publishes. Never stages/exaggerates the before, hides aids, cherry-picks, or fabricates a result; "results not typical" alone is insufficient — disclose the actual typical result; consent + YMYL required. Distinct from social-proof-and-testimonials, short-form-video- script, infographic-and-data-viz, and storytelling-and-narrative.
behind-the-scenes-and-founder
The transparency content type — turn what's actually happening inside the business into founder/personal-brand content that builds trust: build-in-public updates, founder story, how-it's-made content, team culture, and honest struggle posts. Use when someone wants behind the scenes, build in public, founder content, a personal brand post, or a day in the life. People follow people — founder-voice content out-performs brand-page content because it's specific and true. Uses the REVEAL framework. Reads brand-profile + voice-builder first. The agent finds the real moment, sharpens specifics + stakes, checks the transparency tier (share vs never: customer data, team conflicts, legal), and frames it in founder-voice; the human owns the reveal permanently; WoopSocial publishes. Never fabricates a struggle, performs vulnerability for reach, or exposes customer/team/legal matters. Distinct from contrarian-and-opinion, storytelling-and-narrative, social-proof, and the format writers.
campaign-and-launch-planning
Plan and orchestrate a product launch or social media campaign end to end — the multi-week arc, channel by channel. Use when someone wants to plan a launch, product drop, campaign, big announcement, waitlist/pre-launch push, or coordinated multi-platform moment. Plans a time-boxed campaign as ONE story across three phases (tease -> launch -> sustain) toward a single goal, and schedules the coordinated social posts via WoopSocial. Uses the STORY framework. Reads brand-profile + goals-and-kpis first. WoopSocial schedules + publishes the social posts on the timeline; the waitlist/hub, email sequence, checkout, paid ads, press/creator outreach, and livestream are external/native, and conversion/ROI come from native analytics + the store (never fabricated). Urgency must be credible (no fake countdowns/scarcity). Distinct from content-calendar (the ongoing always-on cadence) and goals-and-kpis (the targets a campaign serves).
canva
The Canva craft skill — produce on-brand social graphics, carousels, quote cards, infographics, and thumbnails at scale without a designer, and escape the "Canva look." Use when someone wants to design in Canva, make social graphics, set up a Brand Kit, batch-produce graphics (Bulk Create), resize one design for every platform (Magic Resize), use Canva's AI (Magic Studio), or asks why their posts look like a template. Uses the SCALE framework. Reads brand-profile + design-and-templates + voice-builder first. The agent specs, and creates designs directly where the Canva MCP/Connect APIs are connected; the human approves every visual; the export publishes via WoopSocial. Never strips watermarks, impersonates another brand, or uses unpermitted likeness; AI-disclosure + accessibility floor apply. Distinct from design-and-templates (the brand system this executes), image-prompt + the image tools (dedicated generation), ai-image-editing (the edit router), and capcut/descript (video editing).
capcut
The CapCut craft skill — edit short-form social video (TikTok, Reels, Shorts) fast and safely: retention-paced cuts, auto-captions, beat-synced sound, exports. Use when someone wants to edit in CapCut, cut a reel/short, set up auto-captions, use CapCut's AI tools, pick a plan, or asks whether CapCut music/assets or client work are safe commercially. Uses the EDITS framework. Reads short-form-video-script + brand-profile/design-and-templates + voice-builder first. The agent plans the edit and flags the licensing/ToS gates; the HUMAN executes in CapCut and approves; WoopSocial publishes the finished export. Safety spine: client/NDA work edits locally, never synced (the ToS licenses uploads), and music licensing has fine print — never pirated assets, non-consensual lip-sync, or uncorrected captions. Distinct from short-form-video-script (the script), captions-and-clipping/opus-clip (clipping long video), descript (long-form), canva (graphics), and ai-video/veo-3/kling/runway (generation).
collabs-and-cross-promotion
Creator collabs and cross-promotion — organic creator-to-creator partnerships that swap audiences. Use when someone wants to set up a collab, audience swap, cross-promotion, shoutout swap, joint giveaway, guest spot, joint video/series, a YouTube/IG collab post, or co-promo with another creator. Picks a complementary, similar-size, values-aligned partner, agrees the plan before creating, and co-creates shared-value content (not a bare shoutout) on a coordinated schedule. Uses the UNITE framework. Reads brand-profile + goals-and-kpis first. WoopSocial publishes each partner's OWN posts to their OWN accounts; it does NOT create native IG Collab co-authored posts, run giveaways, duet/stitch, or manage the agreement. A pure mutual collab isn't a sponsorship, but payment/free product makes it one -> disclose -> ugc-and-influencer; partnerships must be genuine; metrics never fabricated. Distinct from ugc-and-influencer (brand->creator) and creator-monetization (the creator's income).
content-calendar
Use to build a content calendar — a sustainable, repeatable posting rhythm and recurring structure (which pillars/formats post on which days, on which platforms), derived from strategy and pillars. Run when the user says "content calendar," "editorial calendar," "social media calendar," "posting schedule," "content plan" (ongoing), "what should I post each week," "build me a posting routine/cadence," or wants a repeatable system rather than one period's posts. Reads social-strategy, content-pillars, and brand-profile first; sizes cadence to real capacity; builds a recurring skeleton of buckets and named series with room reserved for reactive/trend content; sets the planning rhythm (batch, buffer, review). Hands a period's briefs to batch-content-plan, content to the writing skills, and scheduling to scheduling-and-queue. For filling one specific week/month with actual posts use batch-content-plan; for higher-level channel/goal choices use social-strategy.
content-research-and-sourcing
The research-and-sourcing craft — verify the substance of a piece before it publishes: trace stats to primary sources, kill zombie stats, catch AI-hallucinated citations, and attribute properly on social. Use when someone has a stat-heavy draft to make publish-ready, wants to check if a viral statistic is real, asks how to cite sources, used AI research output, or is making health/finance claims. Uses the FACTS framework. Reads brand-profile + the piece's format skill first. AI-supplied citations are guilty until verified; a working link is not verification; aggregators are leads, not the source; where none exists, reframe as owned observation or commission data. The agent verifies where it has search; the human clicks links where it doesn't; verification happens before scheduling; WoopSocial publishes. Never invents studies or reuses retracted stats. Distinct from idea-generation, data-and-original-research, quote-cards, and infographic-and-data-viz.
contrarian-and-opinion
The point-of-view content type — articulate, sharpen, and argue a genuinely-held contrarian stance / hot take / opinion / thought-leadership position that builds authority and real debate. Use when someone wants a POV, a hot take, an "unpopular opinion", a contrarian angle, an opinion piece, or to stop sounding like everyone else and build thought leadership. Uses the STAND framework. Reads brand-profile + voice-builder first. The agent argues the human's OWN opinion with evidence; the human owns the stance and the live debate; WoopSocial publishes. Never manufactures a stance, controversy, or ragebait; no strawmen, punching down, or defamation; opinion stays clearly opinion and factual claims must be true. Distinct from hook-writer (the opening-line mechanic this feeds), educational-content-and-how-to (teaches a process), storytelling-and-narrative (narrative vs argument), and behind-the-scenes-and-founder (personal story vs argued position).
creator-monetization
Creator monetization — build a diversified revenue portfolio from an audience: memberships, products, brand deals, platform payouts. Use when someone wants to "make money as a creator," "monetize my audience," "start a membership/community," "sell a course/digital product," "get brand deals / set my rates," or build diversified creator income. Builds a revenue STACK rather than chasing a viral payout, using the STACK framework. Reads brand-profile + goals-and-kpis first. WoopSocial does NOT process payments, host products/memberships, or pay creators: the agent chooses/sequences streams, designs offers + media kit, and drafts promo posts; WoopSocial publishes the promo/launch posts; infrastructure is external; income is never promised or fabricated; sponsorships are disclosed (FTC). Distinct from email-and-newsletter (the owned channel), lead-magnets-and-funnels (funnel mechanics), and ugc-and-influencer (the BRAND side of creator deals — this is the creator side).
crisis-and-moderation
Use when something goes wrong on social — the crisis-and-moderation playbook for negative moments, pile-ons, misinformation/deepfakes about the brand, offensive-post backlash, and community moderation. Run when the user says "we're getting piled on," "someone's spreading false info about us," "should we delete/hide this," "a deepfake of our brand," or needs to moderate a community. Reads brand-profile/voice. Confirm facts and triage severity first; acknowledge fast; speak human, not legalese; correct misinformation with evidence, not an apology; moderate fairly (hide abuse, leave honest criticism). HIGH-STAKES and human-in-the-loop: a crisis is when the agent must NOT act autonomously — it triages, drafts holding statements, and can pause/reschedule posts via scheduling-and-queue, while a HUMAN (and legal/leadership for high-severity) approves everything and moderates in-platform. WoopSocial has no comment/inbox/moderation surface; never auto-respond or fabricate facts.
data-and-original-research
The original-research / data-study content type — turn proprietary data, a survey, a public-dataset analysis, or an experiment into the most linkable and AI-citable asset you can publish. Use when someone wants to build authority with original data, run a "state of X" survey or industry study, turn proprietary/customer data into a publishable stat, or get cited by journalists and AI search (GEO). Uses the PROVE framework. Reads brand-profile + audience-research first. The agent designs the study (question, method, analysis plan) and frames the findings (headline stat, report, social cuts); the human/tool gathers the real data; WoopSocial publishes the finished cuts. Feeds ai-search-optimization + social-seo, the format writers, and infographic-and-data-viz. NEVER fabricates data, stats, or methodology; discloses method + limits. Distinct from educational-content-and-how-to (existing knowledge), analytics-and-reporting (internal performance), competitor-analysis, and trend-jacking.
descript
The Descript craft skill — edit talk content (podcasts, interviews, talking-head video) by editing the transcript instead of the timeline. Use when someone wants to edit in Descript, edit a podcast or interview, remove filler words/silences, clean up audio (Studio Sound), fix a flubbed word without re-recording (Overdub), auto-cut between speakers, turn one recording into clips + show notes + chapters, or asks about Descript's plans, credits, or Underlord. Uses the WORDS framework plus the interview rule: concision yes, meaning-flips never. Reads the recording's content skill + brand-profile/voice-builder first. The agent plans the edit (API/MCP where connected); the HUMAN verifies by ear and approves; WoopSocial publishes the exports. Overdub is consent-verified own-voice-only; tiers/credits are verified in-app. Distinct from capcut (visual short-form), captions-and-clipping/opus-clip (clip selection at scale), ai-voiceover (dedicated TTS), and podcast-and-audiograms (the strategy).
design-and-templates
The reusable on-brand template-SYSTEM skill -- build a brand kit + a small set of reusable templates so a non-designer can produce consistent on-brand graphics fast across formats. Use when someone wants templates, a brand kit, a consistent visual system, or help choosing/using a design tool (Canva/Adobe Express/Figma). For social, consistency + speed beat bespoke. Uses the BRAND framework. Reads brand-profile first. The agent designs the SYSTEM (brand-kit tokens, template set, hierarchy rules, workflow); a design tool or the image tools produce the actual graphics; the finished asset enters the WoopSocial flow (WoopSocial publishes -- it does NOT design or generate). Honest about the ~70-80% on-brand ceiling and AI copyright limits. Distinct from brand-profile (the identity source), thumbnail-design + pinterest-pin-design (single asset types), carousel-writer (copy vs visual frame), and image-prompt + the image tools (generation vs layout).
educational-content-and-how-to
The teach-to-grow content type -- pick a genuinely useful topic, teach ONE thing completely, structure it as a clear lesson, keep it accurate, and route it to the right format. Use when someone wants to teach their audience, make a how-to / tutorial / step-by-step / explainer / myth-buster, build authority content, or earn saves. Uses the TEACH framework. Reads brand-profile + audience-research + content-pillars first. Feeds the format writers (carousel-writer, reels-script, tiktok-script, thread-writer, caption-writer), hook-writer, the design/image tools, and lead-magnets/social-selling-and-dm; WoopSocial publishes + schedules the series. Accuracy is non-negotiable: cite sources, stay within real expertise, YMYL care, never fabricate steps or stats; measure saves/sends, not likes. Distinct from carousel-writer (the format it pairs with), reels-script/tiktok-script/thread-writer (other formats), storytelling-and-narrative (narrative vs didactic), and content-pillars (which topics).
email-and-newsletter
Email and newsletter strategy for creators and brands — the owned-audience layer that social feeds. Use when someone wants to "start/grow a newsletter," "build an email list," "turn followers into subscribers," "should I use Substack/beehiiv/LinkedIn," "repurpose my newsletter into social (or vice versa)," or build the audience layer social can't take away. Runs email (habit) + a web archive (discovery) off the same work and loops content social<->email. Uses the INBOX framework. Reads brand-profile + voice-builder + content-pillars first. WoopSocial does NOT send email — the agent strategizes and drafts, the ESP is external and human-run, WoopSocial publishes only the social side; metrics come from the ESP + GA4, never fabricated; consent + unsubscribe required. Distinct from link-in-bio-and-traffic (capture), cross-platform-repurposing (same-moment), and lead-magnets-and-funnels (the magnet).
engagement-routine
Use to design a sustainable engagement routine — the operating system that turns the engagement craft into a daily/weekly habit. Run when the user asks how to keep up with comments/DMs, how much time to spend engaging, when to engage, how to build an engagement habit/system/cadence, or how to engage without burning out. Reads brand-profile/social-strategy. Covers time-boxed daily/weekly engagement windows built around the golden hour after posting, triage order, mapping engagement to a goal, and anti-burnout boundaries. The flywheel: batch and schedule content (scheduling-and-queue, batch-content-plan) to free the time, then spend it engaging. Advisory and honest — WoopSocial has no comment/DM/inbox surface and no analytics, so the human engages in-app and the agent drafts via reply-and-comment-writer; never automates or fakes engagement. Pairs with reply-and-comment-writer (the craft), the growth skills, community-management, and crisis-and-moderation.
experimentation-and-ab-testing
A/B testing and experimentation for social media content — evidence over opinion, at honest organic-scale rigor. Use when someone wants to "A/B test" or "split test" content, "test which version/hook/time/caption/thumbnail works," "set up an experiment," "what should I test," or to settle a content debate with evidence instead of opinion. Designs disciplined organic tests: one variable, controlled context, a decision rule set BEFORE publishing, enough duration and repetitions to separate signal from noise. Uses the TEST framework. Reads brand-profile + goals-and-kpis first. It DESIGNS the test and drafts variants; WoopSocial schedules them as controlled sequential posts (exception: YouTube's native Test & Compare); the result is read from native analytics via analytics-and-reporting. Organic can't reach true statistical significance; nothing is fabricated or p-hacked. Distinct from analytics-and-reporting (measures) and goals-and-kpis (sets targets).
facebook-groups
The Facebook Groups strategy skill -- Groups as Facebook's real organic surface, deeper than what facebook-strategy routes to community-management. Use when someone wants to build/grow/run a Facebook Group, decide Group vs Page, or turn a community into leads. Groups reach 40-50% of members per post vs ~1.5% for Pages; Facebook deliberately favors Groups. Uses the TRIBE framework. Reads brand-profile + goals-and-kpis first. The agent designs the group strategy (niche, setup, content, growth, moderation, value-first monetization) and drafts group posts + the join-funnel content. CRUCIAL: WoopSocial does NOT post to Groups -- it publishes the Page + cross-channel content that funnels people to JOIN; in-group posting, admin, moderation, and Group analytics stay native/human, routed to community-management. No automation/spam or fake members; value-first, never fabricates metrics. Distinct from facebook-strategy (the Page play) and community-management (the engagement routine).
flux
The FLUX craft skill (Black Forest Labs) — generate and edit on-brand images with the right variant and license. Use when someone wants to generate images with FLUX/FLUX.2/Kontext, edit a generated image, keep a character or product consistent across a campaign, render legible text in images, get brand-exact colors, pick between FLUX variants, or asks if their FLUX use is commercially licensed. Uses the PIXEL framework. Reads image-prompt + brand-profile + design-and-templates first. The agent writes prompts/edit instructions and can call the API where connected; the HUMAN judges every image; WoopSocial publishes. License spine: [dev] outputs are commercial-OK but self-hosting for a commercial service needs a paid BFL tier; Apache-2.0 paths are [schnell]/[klein] 4B. Never use unpermitted likeness, clone trade dress, strip provenance, or invent stats. Distinct from image-prompt, ideogram/nano-banana/Midjourney (sibling tools), ai-image-editing (the edit router this feeds), and canva.
idea-generation-and-ideation
The idea-system craft — never run out of content ideas by running a system instead of waiting for inspiration. Use when someone is out of ideas, stares at a blank calendar, asks where good ideas come from, wants an idea bank/backlog, feels their AI-generated ideas sound like everyone else's, or thinks their niche is "boring." Uses the SPARK framework. Reads brand-profile + social-strategy + content-pillars + audience-research first. The audience is the idea engine (comments/DMs/FAQs clustered into themes); AI expands real signals, it doesn't discover them; systems beat muses; trends are a timing filter, not a source. The agent clusters/expands/scores; the HUMAN supplies proprietary signals and decides; WoopSocial publishes the content, not ideas. Never rewords competitor posts, invents audience questions, or fabricates probe results. Distinct from social-strategy/content-pillars, audience-research, cross-platform-repurposing/ content-recycling, and the format skills.
ideogram
Use to write great prompts for Ideogram (Ideogram 4.0) to generate design-grade images for social media — the image-prompt-craft mini-skill for typography + layout, sibling to nano-banana under the image-prompt router. Run when the user wants an Ideogram / AI image prompt where TEXT and LAYOUT matter: quote cards, carousel covers, posters, logos/wordmark concepts, signage, ads with headlines, or any image that must say words correctly. Reads brand-profile for style/palette. Ideogram's standouts: best-in-class in-image text rendering, structured JSON prompting (bounding boxes, hex palettes), native 2K, transparency, and Layerize Text. Also covers the Ideogram app-editor workflow (Canvas, Magic Fill, Extend, Style References). Honest: review rendered text, disclose AI images and sign with C2PA, never generate real identifiable people or copyrighted characters/IP/logos. The API/connection and the generate -> upload to WoopSocial Media -> attach flow live in tools/integrations/ideogram.md.
image-prompt
Use as the foundation and router for any image a post needs — turn a social need into a clear image brief, describe it with model-agnostic prompt craft, and route to the right tool. Run when the user says "I need a visual/image for this post," "what image should I use," "make a graphic," "help me prompt an image," or is unsure which image tool/model to use. Reads brand-profile for the visual brand. Teaches the image brief, the universal anatomy of a strong prompt in natural language, and a tool router (typographic -> ideogram/nano-banana; photoreal -> nano-banana/flux; surreal -> Midjourney; editing -> nano-banana/flux; vector -> Recraft; video -> veo-3). Includes a "should this even be AI-generated?" gate (a real photo, screenshot, or chart often beats generic AI), accessibility, and honest scope (disclose AI, never real identifiable people or copyrighted IP, verify text/data). Hands off to the tool-specific mini-skills; WoopSocial publishes via Media and doesn't generate images.
infographic-and-data-viz
The craft of turning real data into honest, scannable, shareable infographics and charts. Use when someone wants to visualize data, make an infographic, build a chart/graph, turn a finding or stat into a visual, or fix a chart that's confusing or misleading. A great data viz makes one insight land in 3 seconds. Uses the CHART framework (chart choice, headline takeaway, honest scale, reduce to signal, tag source + accessibility). Reads brand-profile + design-and-templates first and pulls real data from data-and-original-research / analytics-and-reporting. The agent designs the spec; a design/chart tool renders it; the human approves; WoopSocial publishes the image (it does not generate media). NEVER distorts scales or fabricates a data point/source; cites source + date; accessibility required. Distinct from design-and-templates (brand design), quote-cards-and-text-graphics (a lone quote/number), data-and-original-research (originates the data), and analytics-and-reporting.
instagram-growth
Use to grow an Instagram account — the Instagram-specific growth strategy that diagnoses where growth is stuck (reach, follow-conversion, retention, or shares) and orchestrates the other skills to fix it. Run when the user says "grow on Instagram," "Instagram growth," "get more followers/reach on Instagram," "my Instagram isn't growing," "Instagram strategy," or wants more reach/followers on IG. Reads brand-profile, social-strategy, and audience first. Built on the 2026 reality that Instagram is a discovery engine where watch time and sends (DM shares) drive non-follower reach. Diagnoses the broken stage of the growth loop and routes to the right skill (reels-script, carousel-writer, profile-optimization, content-calendar, hashtag-strategy, trend-jacking). Judges via native Instagram Insights — not WoopSocial analytics — and treats follower count as vanity.
instagram-reels-publishing
The Instagram Reels publish-mechanics skill -- distinct from reels-script (the script), instagram-seo (the keyword caption), and platform-specs-and-validation (cross-platform validation). Use when someone has a finished Reel and needs to publish it correctly: specs, cover, safe zone, publish settings. It gets the Reel OUT the way Instagram displays it: 9:16 spec-clean video, the safe zone that survives the feed and profile-grid crops, a custom grid-safe cover (chosen before publish, can't edit after), the keyword caption, and audio. Uses the FRAME framework. Reads brand-profile + the Reel asset first. The agent specs the publish settings, cover brief, and specs/safe-zone checklist, and advises audio/tags. WoopSocial publishes postType REEL + video + caption + cover on a schedule; trending audio, Share-to-Feed, tags, and Reel Insights stay native/in-app; the video/cover come from other tools. Remove other-platform watermarks; metrics never fabricated.
instagram-seo
The Instagram SEO / keyword-search skill -- IG-specific search depth, distinct from the cross-cutting social-seo. Use when someone wants an Instagram post/Reel to rank in search, needs IG keyword research, or wants a searchable caption/profile. Instagram shifted from hashtag-based discovery to keyword-based search (hashtags deprioritized to 3-5 topic labels). Search runs semantic analysis -> metadata matching -> visual recognition (checks alt text + visual MATCH the caption). Uses the MATCH framework. Reads brand-profile + the post's topic first. The agent researches the keyword cluster (never fabricates volume), writes the search-first caption (primary keyword first, no stuffing), specs on-screen text + spoken keyword, and advises profile fields/alt text. WoopSocial publishes the caption; profile fields, alt text, and IG Search/Insights stay native. No keyword stuffing; caption must match the visual. Distinct from social-seo, pinterest-seo, and hashtag-strategy.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.