facebook-strategy

# facebook-strategy The **Facebook platform strategy** — play **Reels (discovery) → Feed (depth) → Groups (community)**, not a dead Page feed. The agent drafts; **scheduling-and-queue → WoopSocial** schedules **Page** posts/Reels; the live community work is human/in-app. ## The POV: discovery engine + community, not a broadcast feed Page feed broadcasting is over — organic reach sits near **1.65%**. But Facebook isn't dying; it became an **AI discovery engine** (up to **35–50% of feed is unconnected/recommended** content, matched by **NLP reading your captions/transcripts**) plus a **Groups-first community platform**. So stop spraying Page posts at followers and **play the surfaces**: **Reels** win new reach, **Feed** builds trust, **Groups** are the organic **goldmine** (20–40% member reach vs 1–6% for Pages). Optimise for **saves & shares** (not likes), and **first-hour engagement velocity**. Best for **community/local/B2C/discovery**; 3B+ users, older-skewing. ## Read these first 1. **brand-profile** — positioning, audience, non-negotiables. 2. **voice-builder** — so posts/Reels/Group copy sound like the brand. ## The framework: REACH (Depth: `references/the-reach-framework.md`.) - **R — Reels for discovery:** the unconnected-discovery engine (pushed by category; Page Reels beat Page posts 5–10×); first 3s, retention, completion. All videos are Reels now. - **E — Engage the first hour:** velocity in 30–60 min decides reach (10 comments/30 min → 3–5×); reply to ever...