instagram-seo

# instagram-seo The **IG keyword-search layer** — research the queries and write the keyworded caption (and advise the profile labels + visual signals) that make a post rank in Instagram search. The agent **researches + writes the search-first caption + specs the on-screen/spoken keyword + advises the profile/alt text**; **WoopSocial publishes the caption**; **the Name field, handle, bio, alt text, category, and auto-captions are native/ advised**, and on-screen text/audio come from other tools/the creator. ## The POV: Instagram is a keyword search engine — keywords replaced hashtags Since late 2024 (official in 2026), IG shifted from **hashtag-based discovery to keyword-based search** — hashtags are deprioritized to **3–5 topic labels**, and **a large and growing share of discovery/new followers now starts from search** (verify-quarterly; never quote a precise share). It's a **closed system** (no external crawl/backlinks) but **Google + Bing index IG captions.** Search runs **semantic analysis → metadata matching** (Name field/bio/caption **keyword cluster**) **→ visual recognition** (Computer Vision checks the **alt text + visual match the caption** — a mismatch lowers ranking). WoopSocial publishes the **caption**; the profile labels, alt text, on-screen text, audio, and settings are native/ advised/other-tools. **Pairs with `caption-writer`** (the keyword goes in the searchable caption). ## Read these first 1. **brand-profile** — niche/voice. 2. the **post topic/destin...