collabs-and-cross-promotion

# collabs-and-cross-promotion A **strategy/relationship skill** — pick the partner, plan the cross-promo, write both sides. The agent **advises + drafts + plans**; **WoopSocial publishes each partner's own posts** on the coordinated schedule; the **co-created content + the relationship are native/human.** ## The POV: mutuality, complementary partners, plan before you create A collab's defining trait is **mutuality** — both creators contribute **and** both promote. That's what separates it from a sponsorship (a paid mention) and from brand→creator UGC. The growth comes from a **complementary-not-competing, similar-size (0.5–2×), values-aligned** partner — and from **agreeing the cross-promo plan before anyone creates.** Be honest about the shift: **bare shoutouts barely move the needle now** — **shared value beats shared exposure**, so co-create something real. WoopSocial's job is the coordinated **publish** of **each side's own posts**; the co-created content and the relationship are not things a scheduler can make. ## Read these first 1. **brand-profile** — niche / audience / values (for fit). 2. **goals-and-kpis** — the growth goal + the success metric (subs/followers per source). ## The framework: UNITE (Depth: `references/the-unite-framework.md`.) - **U — Understand the fit:** complementary not competing; 0.5–2× size; values-aligned + authentic (audiences spot fakes). - **N — Negotiate the plan up front:** before creating, agree format + who-does-what + timing + the...