engagement-routinelisted
Install: claude install-skill social-media-skills/skills
# Engagement Routine
The **operating system** for engagement. `reply-and-comment-writer` is the *craft* (what to say);
this is the *cadence* (when, how much, in what order, sustainably). The growth skills all call for "an
engagement routine" — this is it.
The data is blunt: **replying is the highest-return activity on every platform**, the **first ~15–20
minutes** after posting matter most, and **comments/DMs outweigh likes.** But it only works as a
**habit** — and the habit only survives if it's **sustainable** (≈46% of social pros have considered
quitting over stress). So this skill optimizes for **return *and* longevity.**
## Step 0 — Read the context
Load `brand-profile.md` / `social-strategy.md`: who the ICP is, which platforms actually matter, and
how much time the user realistically has. Right-size everything to that.
## Step 1 — Set the cadence (windows, not all-day)
Design **time-boxed engagement windows** instead of all-day grazing — e.g. **~20 min morning + ~20 min
afternoon**, plus a **golden-hour pass** right after each post publishes. Order within each window:
**comments → DMs → urgent/negative → proactive comments** on ICP/peers/leaders. See
`references/the-daily-and-weekly-routine.md`.
## Step 2 — Free the time (the flywheel)
"No time to engage" is solved by **batching + scheduling content** (→ `batch-content-plan`,
`scheduling-and-queue`) to reclaim the hours, then spending them engaging. The flywheel: **schedule →
freed time → genuine engagement → re