content-recycling

# content-recycling The **time-axis** reuse discipline — turn a *proven evergreen* asset into multiple cycles, **refreshed each time** so it's a new asset, not a stale duplicate. The agent drafts the refresh; a human reviews; **scheduling-and-queue → WoopSocial** publishes. ## The POV: recycle the insight, not the artifact Most accounts treat content as disposable — publish once, never again — and waste their best assets. But **~80%+ of your audience misses any given post** (only ~5–10% of a network sees it), and new followers never saw it at all. So your proven evergreen winners are **compounding assets.** Recycle them — but **refresh, don't duplicate** (identical reposting risks Meta's 2026 originality penalties and fatigues the core audience). Recycle **winners from a ranked list, not from memory.** ## Read these first 1. **brand-profile** — pillars, non-negotiables (so the refresh stays on-brand). 2. **voice-builder** — so the refreshed version sounds like the brand. ## The framework: REUSE (Depth: `references/the-reuse-framework.md`.) - **R — Resurface the winners:** audit **native analytics** for proven *evergreen* pieces (by goal: engagement → saves/shares; traffic → CTR; growth → follows) + strong-but-underseen posts. Keep a recycling vault. - **E — Earn the slot again:** recycle the insight with a **new hook/angle/format**; change **one major variable** per variant; **never repeat the same opening line.** Editing, not duplication. - **U — Update for now:** ...