cross-platform-repurposing

# Cross-Platform Repurposing This skill turns one idea into many posts — the single biggest lever for producing content sustainably. One blog post becomes a week of social; one strong insight becomes five platform-native posts. It's how a small team posts like a big one. The principle that makes it work — and the trap that ruins most attempts: > **Repurposing is not reposting.** Pasting the same caption onto every platform is the lazy > version: it fits none of them natively, it looks like spam to anyone who follows you in two > places, and several platforms quietly suppress obviously cross-posted content. The craft is > **atomize → adapt**: extract the core idea, then rebuild it natively for each target — a > different hook, format, length, and CTA, same truth and voice. ## When to use this - Fan one post out across platforms (one → many). - Atomize a long piece (blog, video, podcast, newsletter) into many short posts (long → short). - Convert one format into others (a written insight → a carousel, a Reel, a thread). - Inside `batch-content-plan`, to stretch limited raw material into a full calendar. **When NOT to use it:** when content is genuinely platform-specific (an in-joke, a platform-native trend, a reply) — forcing it elsewhere reads wrong. And when the audience overlaps almost entirely on two platforms, vary the *angle*, don't just relocate the post. Know when a piece shouldn't travel. ## Step 0 — Read the foundation first Load `brand-profile.md` and `voice....