web3-protocol-gtm

# Web3 Protocol GTM Go-to-market playbook for web3 builders - infrastructure protocols, products, and solo founders. Built for the February 2026 landscape. Web3 GTM is not B2B SaaS marketing. No MQLs, no SDRs, no enterprise sales cycles, no gated whitepapers. Growth comes from composability, developer adoption, CT narrative, and community. This skill provides actionable frameworks for builders at every stage - from solo hackers launching at a hackathon to protocol teams pursuing ecosystem-wide adoption. ## When to Use - Planning go-to-market for a web3 protocol, product, or hackathon project - Building developer community around an SDK or protocol - Crafting Crypto Twitter narrative and growing a small founder account - Evaluating ecosystem partnership opportunities - Preparing grant applications (Solana Foundation, Superteam, ecosystem grants) - Planning hackathon participation, bounty strategy, or hackathon-to-fund pipeline - Defining protocol metrics and KPIs - Sequencing testnet, mainnet, and token launch - Launching tokens (Pump.fun, Bags.fm, Believe, Moonshot, etc.) - Solo founder GTM - prioritizing channels, time allocation, AI-assisted workflows - Standards adoption strategy (getting other protocols to implement your spec) - Positioning against competitors in the CT narrative --- ## Web3 GTM Principles **1. Product IS the GTM** Code quality, uptime, gas efficiency, composability - these are your marketing. Hyperliquid grew to $40B valuation and $550M annualize...