grow-website

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Guided journey from a website with traffic it under-converts to a research-driven growth engine that captures more leads, persuades more buyers, sells a sharper offer, and earns referrals. Orchestrates eight skills phase by phase - cro-methodology, scorecard-marketing, storybrand-messaging, made-to-stick, influence-psychology, hundred-million-offers, contagious, one-page-marketing - asking the user questions at every decision point and recording results in the project docs/ folder (WEBSITE.md, OFFER.md, MARKETING.md, GROW-WEBSITE-PLAN.md) so the journey resumes across sessions. Use when the user wants to raise conversion on a site that already has traffic, capture more leads, sharpen a weak offer, add referral loops, or says 'my site gets visitors but nobody buys'. If a broken funnel or usability friction is the real blocker, run improve-website first; if there is no site yet, use create-website. For one framework in isolation, invoke that skill directly.

Web & Frontend 1,745 stars 179 forks Updated 4 days ago MIT

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Skill Content

# Grow a Website Take a site that already has traffic and under-monetizes it, and turn it into a research-driven growth engine: more leads captured, more buyers persuaded, a sharper offer, and visitors who bring more visitors. This journey runs eight phases — the agent asks before it decides at every fork, and all state lives in `docs/` so you can stop and resume across sessions. It sequences the work; it does not redesign the site on a hunch. ## Core Principle **Most traffic problems are conversion problems in costume: capture and convert the visitors you have before buying more.** This skill sequences the phases, asks the decision questions, and records every choice in `docs/`. The constituent skills carry the method — invoke them rather than improvising their frameworks. Research comes before optimization, and the offer comes before the page polish, always. ## Journey Map | Phase | Skill | Question it answers | Artifact | |---|---|---|---| | 1. Discover why visitors leave | cro-methodology | Why do visitors not convert, and what is worth testing? | Extends docs/WEBSITE.md, docs/METRICS.md, docs/EXPERIMENTS.md | | 2. Capture the not-ready 97% | scorecard-marketing | How do we keep the leads who aren't ready to buy? | Extends docs/WEBSITE.md, docs/MARKETING.md | | 3. Clarify the message | storybrand-messaging | Can a stranger tell what we do in five seconds? | Extends docs/POSITIONING.md | | 4. Make the message stick | made-to-stick | Will they remember it when they are...

Details

Author
wondelai
Repository
wondelai/skills
Created
5 months ago
Last Updated
4 days ago
Language
Shell
License
MIT

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Web & Frontend Featured

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Data & Documents Featured

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