jobs-to-be-done

# Jobs to Be Done Framework Framework for discovering innovation based on a fundamental truth: customers don't buy products - they "hire" them to do a specific job in their lives. ## Core Principle **Job to Be Done** = the progress a customer wants to make in specific circumstances. Key elements of the definition: - **Progress** (not goal, not solution) - customer wants to move from current state to a better one - **Circumstances** - context determines the job, not customer attributes (demographics are useless) - **Hiring/Firing** - customer actively chooses a product for the "job" ## Scoring **Goal: 10/10.** When reviewing or creating product strategy or positioning, rate it 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10. ## Three Dimensions of Every Job Every job has three inseparable dimensions - omitting any means failure: | Dimension | Question | Example (milkshake) | |-----------|----------|---------------------| | **Functional** | What does the customer need to do? | Occupy myself during boring commute | | **Emotional** | How do they want to feel? | Have a small treat for myself | | **Social** | How do they want to be perceived? | As a sensible parent (not buying donuts) | ## Framework ### 1. The Job Statement **Core concept:** A job statement captures the progress a customer seeks in a s...