esmefong
UserReusable AI skills for go-to-market engineering: ICP research, brand voice, signal-driven outbound, positioning, lead scoring, and RevOps. Claude Code format.
Categories
Indexed Skills (3)
brand-voice-guide
Extract a brand's voice from its real writing and build a structured voice directory a team (or an AI agent) can write from consistently. Harvests existing content — homepage, blog, posts, emails, changelog — into voice-core rules, per-channel guidance, and a writing standard whose Avoid section names the banned words and voice-killing patterns, each grounded in verbatim samples. Interviews the user only to fill what the samples can't answer. Use whenever the user says "brand voice", "voice guide", "tone of voice", "voice and tone", "brand voice guide", "define our voice", "extract our voice", "style guide", "voice standard", or wants to document how their brand sounds so content stays on-brand at scale. Works across industries and channels. Builds the guide; it does not police drafts — that is the job of a separate content-quality-check skill.
icp-research
Turn raw research signals into an operational Ideal Customer Profile, in any industry. Ingests interview transcripts, survey exports, community/Slack threads, review sites, sales-call notes, and funnel data, then produces an ICP document built on situation triggers and a how-to-win plan. Use whenever the user says "ICP research", "ideal customer profile", "build a buyer persona", "profile our target buyer", "who should we sell to", "audience research", "customer segmentation", "voice of customer", or asks to turn interviews / community threads / reviews into personas. Works for consumer/lifestyle, B2B SaaS, fintech, and enterprise alike: the situation-first core is industry-neutral, and it adds a buying-committee map and account-level scoring rubric only when the buyer is a team. Built on the 5 Rings of Buyer Insight (Revella), Jobs-to-be-Done and the Four Forces (Moesta / Christensen), and demand-side selling.
account-sourcing
Turn an ICP into a ranked target-account list with receipts. Takes the account-level ICP (ideally produced by icp-research), translates its criteria into queries against public sources (job postings, press, funding databases, registries, tech lookups), builds the account universe, scores and visibly disqualifies against the ICP rubric, and tags each surviving account with a dated why-now signal. Every account carries public evidence; no account is invented. Use whenever the user says "build a target account list", "account sourcing", "TAM list", "list building", "find companies to sell to", "who should we go after", "turn our ICP into a list", "prospect list", "account universe", or "lead sourcing". Ships with three key-free scripts: a deterministic account scorer, a live hiring-signal detector for public ATS job boards, and an executive briefing renderer. For products bought by organizations; consumes icp-research output and feeds outbound-engine.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.