domain-selection

# Strategy: Domain Selection Guides initial domain choice for a single site: Brand vs Partial Match vs Exact Match domains, TLD selection (.ai, .com, .io), length, readability, history check, and defensive registration. A good domain affects SEO, brand perception, and UX. See **domain-architecture** when planning for multiple products; **rebranding-strategy** when changing domain. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. **Reference**: [Alignify: Domain SEO – How to Choose SEO-Friendly Domains](https://alignify.co/zh/seo/domain) — detailed guide, AI brand naming, TLD recommendations, rebrand cases. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Target Audience), 8 (Brand & Voice). Identify: 1. **Product type**: Tool, content, e-commerce, AI product, etc. 2. **Brand stage**: New brand vs established; solo vs team 3. **Goals**: Quick SEO traffic vs long-term brand building ## Domain Type: Brand vs PMD vs EMD | Type | Description | SEO | Brand | Best For | |------|-------------|-----|-------|----------| | **Branded Domain** | Domain = brand; no functional keywords (Notion, Canva, Perplexity) | Long-term; Google favors brands | High | Teams; long-term brand building ...