native-ads

# Paid Ads: Native Ads Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## Initial Assessment **Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience). Identify: 1. **Goal**: Traffic, leads, brand 2. **Content**: Article, landing page, video 3. **Budget**: Min $500–1,000; better at $5,000+ ## Platform Overview | Platform | Reach | Focus | |----------|-------|-------| | **Taboola** | 500M+ daily impressions | Premium publishers; AI matching | | **Outbrain** | Major publishers | Top-funnel; helpful content | **Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg. ## Creative Testing | Approach | Guideline | |----------|-----------| | **Combinations** | 3 headlines × 3 images = 9 variants; test together | | **Image variety** | Headshot, product, illustration—distinct styles | | **Advertorials** | Test length, tone, aggressiveness; no universal formula | ## Copywriting Guidelines | Rule | Guideline | |------|-----------| | **Honest** | Avoid clickbait; match co...