display-ads

Solid

When the user wants to run display, banner, or ad network campaigns. Also use when the user mentions "display ads," "banner ads," "ad network," "ad alliance," "programmatic display," "native ads," or "retargeting display." For strategy, use paid-ads-strategy.

Code & Development 562 stars 84 forks Updated today MIT

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Quality Score: 94/100

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100
Frontmatter 20%
70
Documentation 15%
100
Issue Health 10%
50
License 10%
100
Description 5%
100

Skill Content

# Paid Ads: Display / Banner Guides display advertising: ad networks, banner ads, and programmatic buying. Use when placing ads on publisher sites (websites, apps) for brand awareness or retargeting. **When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output. ## What Is Display / Banner - **Ad networks**: Aggregate inventory from many publishers; buy placements programmatically or via direct deals - **Banner ads**: IAB standard sizes (300×250, 728×90, 160×600, 320×50 mobile); static or animated - **Programmatic**: Automated buying via DSPs; real-time bidding (RTB); audience targeting ## Formats | Format | Use | |--------|-----| | **Display banner** | IAB sizes; CPM or CPC; brand, retargeting | | **Native** | Blends with page content; higher engagement | | **Video pre-roll** | Pre-roll on publisher video; see **ctv-ads** for streaming | | **Rich media** | HTML5; expandable, interactive | | **Mobile interstitial** | Full-screen between content | ## Buying Options | Option | Use | |-------|-----| | **Google Display** | Part of Google Ads; automated placements; retargeting | | **Programmatic DSP** | The Trade Desk, Magnite, etc.; audience-based; scale | | **Direct publisher** | Deal with specific site; guaranteed placement | | **Ad network** | Network aggregates inventory; simpler than full programmat...

Details

Author
kostja94
Repository
kostja94/marketing-skills
Created
3 months ago
Last Updated
today
Language
N/A
License
MIT

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