tracking-health

# Tracking Health > PREREQUISITE: Read `../_mureo-shared/SKILL.md` for auth, security rules, output format, and **Tool Selection** (Read/Write on Code, `mureo_strategy_*` / `mureo_state_*` MCP on Desktop / Cowork). Preventively audit conversion tracking across every configured platform. Measurement breakage is the costliest **silent** failure in ad ops — spend keeps flowing while the signal the algorithm optimizes toward is wrong or absent — so this skill hunts for it *before* it shows up as a mysterious CPA spike. ## Prerequisites - STRATEGY.md and STATE.json must exist in the current directory (run the `onboard` skill first if not) ## Steps **Before you start**: Run the **Diagnostic preamble** from ../_mureo-shared/SKILL.md — load learning insights (mureo_learning_insights_get) and consult advisors (mureo_consult_advisor) before drawing conclusions. 0. **Establish today**: call `mureo_state_get` **first, on every host** (including Claude Code, where you would otherwise `Read` the file) and take `server_now` from its response — ISO 8601 with UTC offset, e.g. `2026-07-28T10:12:33+09:00`. Its date is the **only source of the current date** for this run: judging whether a pixel's `last_fired_time` is "recent" is a comparison against it, and the `observation_due` you write in step 11 is `server_now`'s date + 7 days. Do not shell out (this skill must run in Bash-less headless hosts) and do not read the date off STATE.json — `last_synced_at`, `reports.*.period` and `action_l...