brand-voice-consistency

# Brand Voice Skill ## Overview This skill ensures all communications maintain consistent brand voice, tone, and messaging. ## Brand Identity ### Mission Help teams automate their development workflows with AI ### Values - **Simplicity**: Make complex things simple - **Reliability**: Rock-solid execution - **Empowerment**: Enable human creativity ### Tone of Voice - **Friendly but professional** - approachable without being casual - **Clear and concise** - avoid jargon, explain technical concepts simply - **Confident** - we know what we're doing - **Empathetic** - understand user needs and pain points ## Writing Guidelines ### Do's ✅ - Use "you" when addressing readers - Use active voice: "Claude generates reports" not "Reports are generated by Claude" - Start with value proposition - Use concrete examples - Keep sentences under 20 words - Use lists for clarity - Include calls-to-action ### Don'ts ❌ - Don't use corporate jargon - Don't patronize or oversimplify - Don't use "we believe" or "we think" - Don't use ALL CAPS except for emphasis - Don't create walls of text - Don't assume technical knowledge ## Vocabulary ### ✅ Preferred Terms - Claude (not "the Claude AI") - Code generation (not "auto-coding") - Agent (not "bot") - Streamline (not "revolutionize") - Integrate (not "synergize") ### ❌ Avoid Terms - "Cutting-edge" (overused) - "Game-changer" (vague) - "Leverage" (corporate-speak) - "Utilize" (use "use") - "Paradigm shift" (unclear) ## Examples ### ✅ Good...