blue-ocean-strategy

# Blue Ocean Strategy Framework Strategic framework for creating uncontested market space that makes the competition irrelevant, based on simultaneous pursuit of differentiation and low cost. ## Core Principle **Don't compete in bloody red oceans. Create blue oceans of uncontested market space.** Most companies fight for market share in existing industries (red oceans). Winners create new market space where competition is irrelevant (blue oceans) by delivering a leap in value for both buyers and themselves. **The foundation:** Competition-based strategy is zero-sum. Value innovation creates new demand and breaks the value-cost trade-off. ## Scoring **Goal: 10/10.** When evaluating business strategy or value proposition, rate 0-10 based on blue ocean principles. A 10/10 means clear value innovation, elimination of unnecessary factors, and creation of new demand; lower scores indicate competing in red oceans. Always provide current score and improvements to reach 10/10. ## Red Ocean vs. Blue Ocean | Red Ocean Strategy | Blue Ocean Strategy | |-------------------|---------------------| | Compete in existing market space | Create uncontested market space | | Beat the competition | Make competition irrelevant | | Exploit existing demand | Create and capture new demand | | Make value-cost trade-off | Break value-cost trade-off | | Align whole system with strategic choice of differentiation OR low cost | Align whole system in pursuit of differentiation AND low cost | **Exa...