TrackIQ-HQ
OrganizationSplits every Amazon Sponsored Products and Sponsored Brands search term into branded, competitor, product-targeting and generic buckets, then shows where the ad money really goes — how much is spent on shoppers who already typed the brand, what generic search returns once brand is taken out, whether competitor conquesting pays — and checks…
Categories
Indexed Skills (30)
trackiq-amazon-branded-search
Splits every Amazon Sponsored Products and Sponsored Brands search term into branded, competitor, product-targeting and generic buckets, then shows where the ad money really goes — how much is spent on shoppers who already typed the brand, what generic search returns once brand is taken out, whether competitor conquesting pays — and checks the brand's purchase share on its own name before calling brand spend defence or waste. Use when the user asks about branded vs non-branded, brand vs generic spend, branded search, brand defence, conquesting, competitor keywords, true or non-branded ACOS, or whether ACOS is flattered by brand terms.
trackiq-amazon-campaign-structure-audit
Audits how an Amazon Sponsored Ads account is built rather than how it performed last week — ad groups crowded with unrelated products, the same product bid twice on one search from different ad groups, keywords stacked in every match type inside one ad group, spend sitting outside any portfolio, and selling products with no ad at all — ranked by the spend each problem touches, with a fix order the team can work through. Use when the user asks for an account structure audit, campaign structure review, PPC account audit, restructure plan, account cleanup, portfolio setup, ad group hygiene, cannibalization between ad groups, or which products are not advertised.
trackiq-amazon-amc-ntb-campaigns
Ranks every campaign Amazon Marketing Cloud can see — Sponsored Products, Sponsored Brands, Sponsored Display and DSP — by how many of its purchases came from new-to-brand customers, month over month, and where the campaign's spend can be matched, what each new customer cost; so the campaigns that recruit are funded and the ones that only harvest repeat buyers are named. Use when the user asks about new-to-brand by campaign, which campaigns bring in new customers, cost per new customer by campaign, acquisition versus retention campaigns, recruiting versus harvesting, or an NTB campaign scorecard.
trackiq-amazon-amc-ntb-products
Uses Amazon Marketing Cloud to find which products bring new customers into a brand and which mostly sell to people who already buy it — new-to-brand share by ASIN, month by month, the gateway products worth more ad weight, the retention products that need less, and how much Sponsored Products and Display spend each group gets today. Use when the user asks which products bring in new customers, new-to-brand by product or ASIN, gateway or acquisition products, first-purchase products, which ASINs to advertise for growth, or customer acquisition by product.
trackiq-amazon-wasted-spend
Finds Amazon advertising spend that is not paying for itself — keywords that spent and sold nothing, keywords bidding above what they return, the same keyword duplicated across ad groups bidding against itself, and search terms worth negating — then produces an Amazon bulk-operations workbook with the campaign, ad group and keyword IDs already attached, plus a one-page summary of what is being cut and why. Use when the user asks about wasted ad spend, wasted spend, negative keywords, keywords to pause, bid cuts, where money is being lost in PPC, an account cleanup, a PPC audit, or how to lower ACOS.
trackiq-amazon-search-term-harvester
Finds the Amazon search terms that already convert above break-even but have no keyword of their own, and turns them into an upload-ready Sponsored Products bulk file with exact-match keywords and suggested bids. Checks every candidate against the existing targets so nothing is proposed twice. Use when the user asks about harvesting search terms, promoting search terms to keywords, mining auto campaigns, converting search terms, keyword expansion, what should we add as exact match, or finding new keywords from the search term report.
trackiq-amazon-budget-pacing
Builds a mid-month Amazon advertising pacing report — month-to-date spend against the plan, a day-weighted projection to month end, the gap in dollars, which portfolios are capping out before the day is over, which are underdelivering their share, and a reallocation table that moves budget from the second to the first. Use when the user asks about budget pacing, are we on budget, month-end forecast, will we hit the number, overspending or underspending, budget reallocation, or how much is left to spend this month.
trackiq-amazon-dsp-performance
Breaks Amazon DSP down by audience, creative, inventory source, technology and geography to show which segments actually recruit customers and which burn impressions. Ranks on new-to-brand purchases, detail page views and cost per action rather than ROAS, because DSP revenue is not returned at these dimensions. Use when the user asks about DSP performance, which audiences work, creative performance, DSP audiences, supply or inventory sources, where DSP budget is going, or why DSP is or is not working.
trackiq-amazon-amc-media-mix
Builds an Amazon Marketing Cloud path-to-purchase and media mix deck for an Amazon brand — attribution paths, which channel combinations recruit new customers versus harvest existing ones, cost per new-to-brand customer by channel, what DSP is worth alone versus in a path, and the budget reallocation the numbers support. Use when the user asks for an AMC report, path to purchase, media mix, channel mix, attribution paths, new-to-brand analysis, cost per new customer, a full-funnel or incrementality read, "is DSP worth it", "where should the budget go", or a monthly or quarterly media review.
trackiq-amazon-weekly-executive-report
Build the TrackIQ Weekly Executive Report — a client-ready week-over-week recap for an Amazon account, covering the scorecard, pacing against the brand's own trailing four-week average, per-product-line marginal return, an Amazon DSP/programmatic breakout, keyword economics, and an inventory days-of-cover watch, closed out with a short list of this week's decisions. Pulls both the current and prior week from the TrackIQ MCP on the same day so the comparison is like-for-like, ties every aggregate to the detail beneath it, and renders as one self-contained HTML email. Use when asked for the weekly executive report, the weekly recap, the Monday client send, a week-over-week pacing report, a weekly brand summary, or a client-facing weekly Amazon report.
trackiq-amazon-stockout-impact
Measures what a completed Amazon stockout actually cost — lost units and revenue against the pre-stockout run rate, how far sessions and conversion fell, whether they have come back, and how long recovery is taking — then produces a staged plan for restarting ads and rebuilding rank. Use when the user asks what a stockout cost, lost sales from being out of stock, stockout impact, recovery after a stockout, how long to recover rank, or why sales have not bounced back after restocking.
trackiq-amazon-search-visibility-audit
Audits where an Amazon brand's ASINs actually appear in search — organic rank per revenue-bearing query, which terms are bought but not ranked, which are ranked and still paid for, share of voice within the tracked set, and the revenue sitting behind the terms where the brand is absent or stranded on page two. Use when the user asks for a search visibility audit, an ASIN visibility check, organic rank coverage, where do we rank, paid versus organic overlap, share of voice, a cannibalisation check, or which keywords we are missing.
trackiq-amazon-sales-movers
Ranks an Amazon catalogue by how much each product's revenue moved between two periods and decomposes every mover into its cause — traffic, conversion rate, units per order, or average selling price — so the answer is "sessions fell 31%", not "sales are down". Use when the user asks why sales are down or up, what moved, which products changed, root cause, what happened last week, sales diagnosis, or why revenue dropped.
trackiq-amazon-review-miner
Builds a voice-of-customer picture for a brand by sampling reviews across its own catalogue and its competitors, clustering what buyers praise and complain about into themes, and turning those into bullet and A+ copy directions plus negative keywords. Uses the full star distribution for anything quantitative because only about eight review bodies are retrievable per product. Use when the user asks about customer reviews, what customers are saying, voice of customer, review themes, complaints, why the rating dropped, or what to put in the copy.
trackiq-amazon-restock-priority
Works out which Amazon products to ship next and in what order — days of cover at the current sales rate, the date each one runs out, the date a purchase order needed placing to beat it, the revenue exposed if it is late, and a starting shipment quantity per product. Ranked by revenue at risk rather than by days of cover. Use when the user asks about restocking, reordering, replenishment, days of cover, days of supply, what to ship, inventory planning, stockout risk, which products are running low, or when to place a purchase order.
trackiq-amazon-rank-readiness
Decides which Amazon search terms deserve advertising spend or product seeding on a single ASIN, by testing whether a bought organic rank would hold once the money stops - the listing's conversion rate against the market's on that same query. Returns FUND, SEED, TEST or NO-GO per keyword plus a designed HTML report. Use when the user asks which keywords to push, where to increase PPC, whether to seed a listing, which terms will keep their rank, why a rank slid back after the spend stopped, or to find diamond-in-the-rough keywords.
trackiq-amazon-rank-movement
Tracks weekly organic rank movement across a brand's priority keyword set by sampling live search results, compares it to the previous run, and weights every gain and loss by what that keyword is worth in revenue so the drops that cost real money surface first and the rest stay quiet. Use when the user asks about rank movement, organic rank changes, what moved this week, keyword rank tracking, did we lose rank, ranking report, or what a rank drop cost.
trackiq-amazon-monthly-business-review
Builds the month-end client deck for one Amazon brand — revenue and spend against the previous month and the same month last year, the organic and paid split, category and product mix, what moved and why, and a prioritised plan for next month. Checks that last year's ad data actually exists before drawing a year-on-year comparison. Use when the user asks for a monthly business review, MBR, month-end deck, monthly client report, end of month summary, or the monthly review presentation.
trackiq-amazon-listing-optimizer
Rewrites one Amazon listing — title, bullets, description and backend terms — against the terms it should rank for and the questions shoppers actually ask, producing a side-by-side of current and proposed copy with the reason for every change. Built for how Amazon matches intent and answers questions in 2026, not for keyword stuffing. Use when the user asks to optimise a listing, rewrite a title or bullets, improve a product page, listing copy, Rufus or COSMO readiness, or how to make a listing rank better.
trackiq-amazon-listing-monitor
Watches an Amazon brand's listings every day and reports only what actually changed — title, bullet, description and A+ rewrites, image losses, category moves, buy box seller changes, price and rating moves past a threshold, and listings that have stopped being purchasable — with the revenue behind each one and a dated snapshot archive that evidences a Seller Support case. Use when the user asks to monitor listings, detect listing changes, catch a suppressed or unavailable ASIN, track content or image changes, watch for hijacked buy boxes, or find out why sales dropped without warning.
trackiq-amazon-launch-scorecard
Grades a newly launched Amazon ASIN week by week through its first twelve weeks — units and revenue against a target curve, session growth, conversion rate, review accumulation, organic rank on its target keywords, and TACoS against a declining break-even glide path — ending in a go, hold or fix verdict with one lever. Use when the user asks about a product launch, new ASIN performance, launch tracking, is the launch working, launch scorecard, week one to twelve, or how is the new product doing.
trackiq-amazon-inventory-ad-throttle
Finds the Amazon campaigns still paying to advertise products that are about to run out of stock, and produces an upload-ready bulk file that throttles or pauses those ads with the real campaign, ad group and ad IDs attached — plus where the freed budget should go instead. Use when the user asks about advertising products that are out of stock, throttling ads on low inventory, wasted spend on stockouts, protecting rank before a stockout, or which campaigns to pause because stock is low.
trackiq-amazon-excess-inventory
Finds the Amazon inventory sitting too long — products with cover far beyond target, stock stranded on SKUs that no longer sell, and unfulfillable units — and ranks them by capital tied up, with a recommendation per product to discount, advertise, bundle, remove or write off. Use when the user asks about excess inventory, overstock, aged inventory, slow-moving stock, dead stock, capital tied up in inventory, long-term storage fees, what to liquidate, or what to discount.
trackiq-amazon-demand-forecast
Turns trailing sales and last year's seasonal shape into a week-by-week demand forecast per Amazon product, then converts it into order quantities and order-by dates that account for lead time, safety stock and the service level the brand wants — with the forecast error stated so nobody treats it as certain. Use when the user asks how much to order, a demand forecast, a reorder plan, purchase order planning, safety stock, how much inventory to buy, or planning for a seasonal peak.
trackiq-amazon-daily-snacks-email
Build TrackIQ Snacks — a short, editorial daily email for an Amazon seller account, written like a newsletter rather than a report. One lead story with a takeaway, quick bites, a scoreboard, charts, product-line rankings, rank/BSR, a business-insight snack fact, and a to-do list. Use when asked for TrackIQ Snacks, a snack email, a fun/reader-friendly daily update, a daily digest with personality, a newsletter-style version of the daily check-up, or a daily Amazon advertising email for a brand.
trackiq-amazon-competitor-teardown
Puts one Amazon product page side by side with the three or four beating it on the shelf — title structure, image count, bullet construction, price and price per unit, coupons, rating and review depth, and rank — then says what to change and in what order. Compares content, not slots. Use when the user asks how we compare to competitors, a competitor teardown, competitive analysis, why competitors outrank us, what competitors do better, or a listing comparison.
trackiq-amazon-category-priority-keywords
Groups an Amazon brand's ASINs into product categories and, from the Search Query Performance report, picks the 25 priority search terms per category worth tracking organic rank on — with each term's weekly search volume, estimated monthly revenue, impression share, and whether it is already in the rank tracker. Use when the user asks for priority keywords, priority search terms, a keyword tracking list, which keywords to track organic rank for, SQP analysis, search terms by product category, revenue by keyword, keyword revenue, or a rank-tracking gap check.
trackiq-amazon-catalog-hygiene
Sweeps a whole Amazon catalogue for the quiet defects nobody owns — thin image sets, truncating or short titles, bullet counts above or below what displays, orphaned and duplicate SKUs, dead and GUID listings cluttering the inventory, products with no ads and no traffic, and listings that are live but not buyable — ranked by revenue at risk so the list is finite. Use when the user asks for a catalogue audit, listing hygiene, what is broken across our listings, catalogue cleanup, orphan ASINs, or a health check across all products.
trackiq-amazon-share-of-shelf
Measures how much of Amazon page one a brand owns for the keywords that carry its revenue — organic slots, sponsored slots and Amazon's Choice badges per keyword, rolled up by product category, set against the competitor brands holding the rest of the shelf, with week-over-week movement and the revenue sitting behind every keyword the brand is absent from. Use when the user asks for share of shelf, share of search, page-one visibility, SERP tracking, who owns the first page, competitor shelf analysis, keyword visibility, or where a brand is losing search real estate.
trackiq-skill-name
Does [the specific thing] for [the specific input], producing [the specific output]. Use when the user asks for [phrase they'd type], [second phrase], [third phrase], or mentions [domain noun].
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.