go-to-market-planner

# Go-to-Market Planner Skill Produce a complete, cross-functional GTM plan that aligns product, marketing, sales, and support around a single launch — with clear owners, timelines, and success metrics. ## Launch Tier Framework Before planning, classify the launch: | Tier | Scope | Typical Effort | Examples | |---|---|---|---| | **Tier 1 — Major Launch** | New product / significant platform change | 8–12 weeks | New pricing model, platform rebrand, new product line | | **Tier 2 — Feature Launch** | Significant new capability | 4–6 weeks | Major feature, API release, new integration | | **Tier 3 — Incremental Release** | Improvement, bug fix, minor feature | 1–2 weeks | UI tweak, performance improvement, small enhancement | Always confirm tier with the user before proceeding. --- ## GTM Plan Output Format ### GTM Plan — [Product/Feature Name] — [Launch Date] **Launch Tier:** [1 / 2 / 3] **Launch Owner (PM):** [Name] **Target Launch Date:** [Date] **Soft Launch Date (Beta/Limited):** [Date, if applicable] --- ### 1. What We're Launching **One-line description:** [What it is, for whom, and why now] **Key customer problem solved:** [Specific pain point] **Key differentiator:** [Why ours, why now] --- ### 2. Target Audience **Primary segment:** [Who benefits most — be specific] **Secondary segment:** [Who else benefits] **Not for:** [Who this is NOT for — helps sales and support] --- ### 3. Messaging **Headline:** [Customer-facing headline — lead with outcome, not f...