gtm-domain-library
SolidGo-to-market domain knowledge for consumer marketplace, membership, subscription and AI-feature products: sharpening an ICP until it excludes someone, running a real user-interview panel, differentiating when the capability is rentable, launch-post anatomy, the value-metric pricing tree, the four-part deal test, and stage metrics with cohort-typed retention and the weekend test. Open it as a reference when a product or go-to-market decision needs a framework instead of an opinion. Not a wizard and not company context: it holds no client, account or market-specific facts.
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Quality Score: 83/100
Skill Content
Details
- Author
- naderelewa
- Repository
- naderelewa/Product-to-Prod
- Created
- 2 weeks ago
- Last Updated
- today
- Language
- Shell
- License
- MIT
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go-to-market-playbook
A reusable Go-to-Market strategy template for both B2B and B2C launches. Covers positioning, messaging, ICP definition, channel selection, and competitive analysis frameworks. By @WeiYipei.
gtm
Phased go-to-market for startup products. Builds a GTM playbook from upstream artifacts (validation-canvas, pitch-deck, brand-workshop), produces multi-channel content, schedules cadenced tasks, enforces compliance (CAN-SPAM/GDPR/FTC), emits handoff events. Trust ramp P1→P2→P3 (read-only → scheduled → autonomous). Project-local `.gtm/`. Kill switch via HALT file. Triggers on "set up GTM", "create a launch plan", "build a marketing playbook", "kick off go-to-market", "schedule social posts", "post-launch marketing", "growth ops", "draft launch content", or having pipeline output and asking "what's next for getting users". Single-channel asks for a startup product also trigger. NOT for brand identity (`brand-workshop`), pitch decks (`pitch-deck`), lean canvas (`validation-canvas`), adversarial review (`startup-grill`), one-shot non-startup content (`marketing:content-creation`), CRM/sales. NOT Google Tag Manager (different "GTM"). NOT the idiom "going to market with findings".