gtm-domain-library
SolidGo-to-market domain knowledge for consumer marketplace, membership, subscription and AI-feature products: sharpening an ICP until it excludes someone, running a real user-interview panel, differentiating when the capability is rentable, launch-post anatomy, the value-metric pricing tree, the four-part deal test, and stage metrics with cohort-typed retention and the weekend test. Open it as a reference when a product or go-to-market decision needs a framework instead of an opinion. Not a wizard and not company context: it holds no client, account or market-specific facts.
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Quality Score: 82/100
Skill Content
Details
- Author
- naderelewa
- Repository
- naderelewa/Product-to-Prod
- Created
- 4 weeks ago
- Last Updated
- 1 weeks ago
- Language
- Shell
- License
- MIT
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go-to-market-playbook
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pm-gtm
产品上市(Go-to-Market)技能。覆盖 6 个模块:滩头市场选择、理想客户画像(ICP)、GTM 策略、 7 种 GTM 打法(Inbound / Outbound / 付费投放 / 社区 / 伙伴 / ABM / PLG)、5 类增长循环 (病毒 / 使用 / 协作 / UGC / 推荐)、竞品销售战报卡。 能力:(1) 定「第一个市场打谁」和「理想客户长什么样」(2) 选打法组合并算增长循环系数 (3) 出完整上市计划与销售对抗物料。 触发词:「上市计划」「GTM」「怎么打开市场」「第一批客户找谁」「滩头市场」「ICP」「理想客户画像」 「增长循环」「病毒增长」「飞轮」「获客渠道怎么选」「PLG」「ABM」「发布计划」「战报卡」「销售话术」 「客户问为什么不选竞品」,或者用户在问「产品做好了但卖不动」「该投哪个渠道」时。 不适用:战略方向与定价 → pm-strategy-frameworks;定位语/命名/北极星指标 → pm-growth-marketing; 竞品四维深度拆解 → pm-competitor-deconstructor(战报卡是销售用的对抗物料,不是分析报告); 发版说明 → pm-release-notes。参考文档为英文原文,产出语言跟随用户提问语言。