the-nam-shub
UserA living library of B2B marketing Claude skill files built from the Exit Five B2B marketing podcast. Every skill sourced from expert practitioners. Auto-updates with new episodes.
Categories
Indexed Skills (46)
abm-field-events
Guidance for planning and executing ABM field events—including dinners, lunches, activations, and suite sponsorships—to build pipeline and deepen relationships with target accounts
abm-pipeline-attribution-alignment
Guides marketers through ABM program design, pipeline attribution, and sales-marketing alignment decisions; trigger when working on account selection, attribution models, lead qualification frameworks, or pipeline accountability metrics.
account-based-marketing
Guidance for planning, executing, and measuring account-based marketing (ABM) programs in B2B; trigger when a user asks about ABM strategy, target account selection, ABM measurement, account-level personalization, or sales-marketing alignment for named accounts.
ai-adoption-and-team-enablement
Guidance for marketing leaders on adopting AI tools, enabling teams, structuring workflows, and navigating the human-vs-AI creative tradeoff in B2B marketing contexts
ai-content-creation-and-repurposing
Guidance for using AI tools to create, repurpose, and distribute B2B marketing content—covering workflows, quality guardrails, tool-specific tactics, and where expert opinion diverges on AI's proper role in content creation.
ai-governance-and-responsible-use
Guides marketers on how to adopt AI tools responsibly, govern their use, and build organizational capability — trigger when a user asks about AI rollout strategy, team enablement, data privacy, ethical use, or building an AI-ready culture.
ai-sales-intelligence-and-outreach
Guidance for using AI to extract intelligence from sales calls, personalize outbound outreach, build sales enablement tools, and automate CRM workflows — trigger when a marketer needs to apply AI to sales data, prospecting, or sales-marketing alignment.
ai-workflow-automation-and-agent-building
Guides marketers through building, structuring, and managing AI workflows and agents for marketing automation — trigger when a user wants to automate a marketing process, build an AI agent, design a prompt workflow, or scale content production with AI tools.
analyst-relations
Guidance on building and leveraging analyst relationships (Gartner, Forrester, IDC) to drive credibility, category consensus, and differentiation in B2B markets
attribution-and-incrementality-measurement
Guides marketers through measuring true marketing impact—covering incrementality testing, attribution model selection, geo-lift experiments, and how to avoid common measurement traps. Trigger when a user asks how to prove marketing ROI, measure a specific channel, set up attribution infrastructure, or resolve marketing-sales credit disputes.
audience-building
Guidance for B2B marketers building owned audiences through content, social media, email lists, and community — trigger when a user asks about growing followers, building an email list, newsletter strategy, content flywheels, or converting audience into community.
b2b-buying-process
Guides Claude to help B2B marketers understand, map, and respond to how modern B2B buyers actually make decisions — covering buying committees, awareness stages, status quo inertia, emotional dynamics, and sales cycle length
brand-and-content-demand-creation
Guides B2B marketers on building brand awareness, creating demand-generating content, and structuring content strategy across channels—trigger when a user needs help with content planning, brand building, demand creation, social media strategy, SEO, podcasts, influencer programs, email marketing, or gating decisions.
brand-building-tactics-and-creative
Guides marketers through brand awareness campaigns, creative differentiation, event strategy, and attention-generating tactics; trigger when a user needs help standing out, building brand equity, or designing creative executions.
brand-measurement-and-roi
Guidance for measuring brand awareness, justifying brand investment, and connecting brand activities to business outcomes in B2B marketing contexts
category-creation-strategy
Guides marketers through decisions about category creation, category naming, problem ownership, and market positioning strategy; trigger when a user is deciding whether to create a new category, name a category, or differentiate in a crowded market
channel-and-campaign-measurement
Guidance for measuring marketing channel performance and campaign ROI across paid, organic, social, email, events, content, and community — including attribution approaches, metric selection, and stakeholder reporting. Trigger when a user asks how to measure, track, attribute, or report on any marketing channel or campaign type.
channel-strategy
Guides marketers on selecting, sequencing, evaluating, and optimizing marketing channels for B2B companies — trigger when a user is deciding which channels to invest in, how to allocate budget across channels, or how to build a channel mix from scratch.
cmo-role-definition-and-career-navigation
Guidance for marketing leaders navigating the CMO role—defining scope, managing career transitions, onboarding into new positions, and avoiding common failure modes. Trigger when a user asks about CMO responsibilities, career advancement, new role onboarding, or marketing leadership development.
cold-email-outbound
Best practices for cold email outbound strategy, messaging, deliverability, and personalization — trigger when a user asks for help writing, auditing, or scaling cold outbound email campaigns.
community-building
Guidance for B2B marketers building, launching, managing, and scaling professional communities — trigger when a user asks about community strategy, community platforms, member engagement, community events, or measuring community success.
community-member-engagement
Guidance for driving meaningful engagement, reducing churn, and building trust in a B2B professional community — trigger when planning community programming, onboarding flows, events, or engagement metrics.
community-moderation-and-governance
Guidance for setting up and enforcing community standards, managing membership quality, and maintaining a healthy member experience in B2B communities
compensation-strategy
Guidance on structuring marketing compensation, recognition programs, and incentive alignment to drive retention, cross-functional collaboration, and business outcomes — trigger when a user is designing comp plans, negotiating salary, building recognition programs, or aligning team incentives.
competitive-intelligence
Helps marketers build, organize, and activate competitive intelligence—covering research methods, positioning frameworks, sales enablement formats, and automated monitoring workflows. Trigger when a user needs to understand their competitive landscape, develop competitive positioning, enable sales against competitors, or set up ongoing competitive monitoring.
competitive-positioning-strategy
Guides Claude to help B2B marketers develop, articulate, and execute competitive positioning strategy—covering ownable ideas, brand differentiation, ICP definition, messaging frameworks, and narrative development. Trigger when users ask about positioning, differentiation, competitive strategy, messaging, brand building, or how to stand out in crowded markets.
content-distribution-and-repurposing
Guides Claude in helping B2B marketers distribute content across channels, repurpose assets into multiple formats, and build scalable content systems that maximize reach without proportional production effort.
content-ideation
Helps marketers generate, source, and validate B2B content ideas using customer signals, internal data, social listening, and AI tools — trigger when planning content calendars, brainstorming campaigns, or identifying audience pain points
content-measurement-and-attribution
Guidance on how to measure content performance, choose attribution models, and present marketing data to stakeholders — trigger when a user is building a content measurement framework, choosing between attribution approaches, or reporting on content ROI.
content-operations
Guidance for planning, producing, managing, and distributing B2B marketing content at scale—trigger when a user needs help with content workflows, AI-assisted production, team structure, scheduling, or editorial processes.
content-planning-and-editorial-strategy
Guides Claude in helping B2B marketers develop content strategies, editorial frameworks, content calendars, format selection, messaging architecture, and distribution planning—trigger when a user is planning, structuring, or evaluating their content program.
copywriting-craft-and-execution
Guidance on writing, editing, structuring, and refining B2B marketing copy across formats—use when helping with any copywriting task including ads, emails, landing pages, social posts, video scripts, or messaging frameworks.
creative-brainstorming-and-ideation
Guides Claude in helping marketers generate, structure, and pressure-test creative ideas — covering ideation techniques, brainstorm facilitation, AI-assisted workflows, and frameworks for finding conflict and originality.
creative-strategy
Guidance for B2B marketers on developing, producing, testing, and iterating on creative assets across paid, organic, video, and brand channels—trigger when working on ad creative, campaign ideation, brand differentiation, video content, or creative team workflows.
creator-led-content-programs
Guidance for building and scaling creator-led content programs, including how to recruit creators, structure partnerships, reduce production friction, and amplify creator content — triggered when a marketer is designing or operating a creator/UGC program.
cross-functional-launch-alignment
Guidance for aligning marketing, product, sales, CS, and engineering around product launches and campaign planning — trigger when planning a launch, coordinating cross-functional stakeholders, or building a launch process from scratch.
customer-advocacy
Guidance for building and scaling customer advocacy programs, including case studies, reviews, referrals, community, and KOL activation — trigger when a marketer needs to generate social proof, mobilize happy customers, or build a formal advocacy function.
customer-expansion-and-retention
Guidance for B2B marketers on driving revenue growth through customer retention, expansion, and upsell strategies — trigger when working on lifecycle marketing, NRR improvement, churn reduction, or post-acquisition revenue programs.
customer-onboarding-and-success
Guidance for designing onboarding email sequences, community onboarding, internal team onboarding, and customer success practices that drive activation, retention, and time-to-value; trigger when a user is building or improving any onboarding flow or customer success motion.
customer-research
Guides Claude to help marketers plan, conduct, and apply customer research—including interviews, sales call analysis, win/loss programs, social listening, and secondary research—to inform messaging, positioning, ICP definition, and campaign strategy.
customer-win-back
Guidance for re-engaging dormant leads and churned customers; trigger when a user needs to rebuild relationships with lapsed prospects or lost accounts before pitching product or features.
demand-gen-strategy-and-measurement
Guides marketers through building, structuring, and measuring B2B demand generation strategy—covering funnel architecture, budget allocation, channel selection, pipeline metrics, attribution, and organizational design. Trigger when a user asks about demand gen planning, marketing measurement, pipeline goals, budget splits, or go-to-market strategy.
direct-mail-and-gifting
Guidance on executing direct mail campaigns, personalized gifting, and physical outreach programs in B2B marketing contexts — trigger when a user is planning, optimizing, or troubleshooting any physical outreach tactic.
early-stage-marketing
Guidance for marketers at early-stage or resource-constrained companies on how to prioritize channels, build teams, and sequence go-to-market investments without overextending
email-copy-and-subject-lines
Guidance for writing high-performing B2B marketing emails—covering subject lines, preview text, body copy, CTAs, and outbound messaging—to improve open rates, reply rates, and engagement.
email-deliverability
Guidance for diagnosing, protecting, and improving B2B email deliverability across cold outbound, opted-in marketing, and newsletter programs — trigger when a user asks about inbox placement, sender reputation, spam filters, email infrastructure, or engagement metrics.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.