Heuresis
UserYour high-ticket creator business, encoded. A team of agents running every department — foundations, marketing, nurture, sales, launch, scale, partnerships. Runtime agnostic.
Categories
Indexed Skills (114)
ad-creative
Produce paid ad creative briefs + copy variants across 8 ad types (Profile Funnel / Retargeting / Video Hook / Video Story / Testimonial / Image / Carousel / UGC). the paid media director depth. Voice-matched. Compliance-checked. Ships ready for Meta Ads Library ready or direct API upload.
affiliate-program
Design affiliate program structure — commission rates + payout logic + affiliate portal + promotion assets + recruitment outreach + compliance. Built for Stripe / ThriveCart / FirstPromoter / Everflow integrations.
application-form
Produce a high-ticket qualifying application form — 8-12 questions calibrated for show-rate + close-rate + refund-prevention. Offers 3 archetypes (high-barrier for founder calls / medium for setter screen / low for flywheel) with disqualification logic. Filters out tire-kickers before they consume closer time AND captures the prospect-specific signal that feeds /call-prep. Consumes ICP Section 10 + Offer Doc + Funnel Archetype decision (application funnel
build-funnel
Design a complete funnel architecture using one of 7 archetypes (VSL Funnel / Webinar / Application / Book-a-Call / Tripwire / Challenge / Community Lead Magnet). Consumes Offer Document + VSL Script + ICP. Produces funnel blueprint with stage-by-stage conversion metrics, tracking, and dependencies. Second Cycle 2 skill.
build-icp
Build a complete Ideal Customer Profile Document (13 sections) with Completeness Score >= 80. Populates Compartment 2 (Audience Intelligence System) to at least 70%. Second skill in the Foundations chain — consumes Market Research Brief, produces ICP Document. Every downstream marketing, sales, and copy asset inherits from this output.
build-positioning
Build a Positioning Document — Vehicle Switch, Unique Mechanism, Core Belief Statement, Narrative Architecture, Market Sophistication match. Sits between /build-icp and /design-offer. Consumes ICP + Market Research Brief. Output becomes the messaging spine for every downstream copy asset.
build-vsl
Produce a Video Sales Letter script using one of 5 framework variants (15-step / pull-push-persuade 11-step pull-push-persuade / 13-step VSL slides / three-phase VSL formula / hidden-pitch long-form video). Consumes Offer Document + Positioning + ICP + Brand Voice. Cycle 2 Sales hero skill. Gate-blocked below Offer 70% + Audience 60%. Sacred format — requires 3/3 Blind Output Test pass before paid traffic.
call-prep
Produce a 1-page pre-call brief for every high-ticket discovery call — prospect-specific hooks, pain anchors, identity match, decision-style flag, objection pre-empts, and tension-setting cues. Runs a 15-minute pre-call routine that converts application form data + ICP archetype match + offer context into a scannable single-page brief the closer reads 5 min before dialing. Consumes application-form output + ICP + Offer Doc + Objection Library + (optionally) prior CRM notes. External-tier format — closer briefs ship same-day, no Blind Output Test (internal operational asset).
competitor-intel
Produce a competitor teardown and positioning-whitespace analysis for a creator's high-ticket offer. Covers a 3-tier matrix (direct / adjacent / alternative), a 10-dimension per-competitor teardown, a cross-competitor pattern synthesis, and a prioritized whitespace map that feeds /build-positioning. This is the diagnostic skill that turns a blank-market brief into a specific, differentiated angle.
content-calendar
Build a 30-day content calendar across platforms using 40/30/20/10 pillar ratio + Core Four channel mix + platform-specific cadence. Plans the organic attention layer that complements paid (/ad-creative). Consumes ICP + Positioning + Offer + Brand Voice. Output is a dated calendar + per-post briefs routed to /write-reel, /write-youtube, /write-linkedin-post, /write-x-thread, /story-sequence.
design-offer
Design a high-ticket offer using the 7-step Offer Architecture (7-phase offer methodology) + Value Equation (acquisition-economics methodology) + 4-Layer Belief Stack + 3:1 LTV:CAC economics validation. Produces a 12-section Offer Document. Third skill in Foundations chain — consumes ICP + Positioning. Gate-blocked below Audience 70%. The hero Cycle 1 demo.
diagnose-conversion-gap
Funnel teardown from past-launch data. Ingests stage-by-stage metrics (ads → opt-ins → apps → booked → showed → closed → cash), surfaces the biggest $ leaks, triangulates root cause via 40/40/20 Audience/Offer/Copy framework, outputs ranked fix list with $-impact estimates and recommended next-skill. Runnable on any creator with funnel history. Used as the first-pass diagnostic on every new client before any asset work begins.
email-sequence
Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel.
extract-voice
Extract the creator's Brand Voice Architecture from their existing content + interviews. Produces Brand Voice Document with 10 components (communication style, tone framework, personality traits, language patterns, phrases_to_use, phrases_to_avoid, persuasion style, authority positioning, contrarian beliefs, voice examples). Populates Compartment 1.brand_voice_architecture. Runs in parallel with /build-positioning.
hiring-brief
Produce hiring brief for one of 8 roles (Setter / Closer / SDR / Content Manager / Video Editor / Customer Success / VA / Marketing Manager). Scorecard + ideal profile + outreach script + interview questions + 30/60/90-day plan. Revenue-threshold-aware (per the VSL director team model).
ig-stories-drop
17-day Instagram Stories launch cycle (Whisper → Tease → Shout). Produces daily story calendar (4 frames/day), poll prompts, DM keyword auto-replies, freebie lead-capture spec, Typeform application copy, pixelled funnel-page wireframe, 48-72h scarcity close cadence, email+SMS pairing, KPI benchmarks. For Instagram-native creators whose content is curiosity/opinion-driven (not community-pitch). Based on the documented IG Stories Launch System.
jv-webinar-proposal
Produce a JV partner outreach package + webinar proposal. Identifies aligned partners from the creator's adjacent tier, drafts personalized outreach, structures revenue split + logistics + co-created content, and models expected economics per partner. Treats the outreach as a full-stack sales call on paper — same 8-stage discipline, same belief-install logic, same decision-lock at close. Output feeds directly into `/webinar-script` for the event itself and `/email-sequence` for post-event follow-up.
landing-page
Produce the 4-page landing-page stack for any funnel archetype — opt-in page, offer page, thank-you page, checkout page — with 4 copy variants per page (hooks + CTA + proof stack). Mobile-first structure. Follows research-mechanism-brief-copy methodology (7-section outline — Lead / Background Story / Problem Mechanism / Solution Mechanism / Product Reveal / Close / FAQ). Consumes Offer Doc + Positioning + ICP + Brand Voice + Funnel Archetype + (if exists) VSL + Tripwire Design. Sacred format — 3/3 Blind Output Test required before paid traffic.
launch-report
Post-launch debrief and optimization recommendations. Consumes the /plan-launch runbook plus actual performance data (analytics, CRM, payments, call recordings). Computes plan-vs-actual variance per KPI, diagnoses which of the 5 launch phases leaked using the the operations director 8-stage customer-journey audit, attributes revenue against the 60/30/10 channel mix, separates offer-vs-copy-vs-audience causality, and produces a next-launch playbook plus a fix-path task list with owners and deadlines. The Cycle 6 Deploy closing skill — every launch ends with this document or it is not closed. Gate-blocked until all 5 phases of /plan-launch have shipped and cart has closed.
lead-magnet
Design a lead magnet in one of 9 types (PDF Guide / Checklist / Cheat Sheet / Swipe File / Mini Course / Quiz-Assessment / Calculator-Tool / Free Training / Custom). the acquisition economist a lead-generation canon methodology. Produces asset brief + opt-in copy + delivery flow. Opt-in rate target 30%+ on warm traffic.
objection-library
Produce a complete encoded objection-handling library for a high-ticket offer — 20+ objections across 6 categories (money / timing / trust / spouse-partner / format / past-failure) with 3-layer reframes (cognitive / emotional / behavioral), proof stack per objection, and role-play escalation scripts. Consumes ICP Section 10 + Offer Doc + Brand Voice + Case Study database. Feeds /sales-script inline objection block, /call-prep objection pre-empts, and /proposal FAQ. Sacred format for closer discipline — library must pass 20/20 closer role-play coverage before ship.
plan-launch
Plan a high-ticket launch in one of 5 variants (Live / Evergreen / Rolling / Flash / Beta) using the Growth Operating Agency 5-Phase Launch SOP layered over the operations director 7-Step rollout with the growth strategist Whisper/Tease/Shout cadence. Orchestrates every upstream asset (Offer Doc, VSL, Funnel, Email Sequence, Ad Creative, Post-Booking Nurture) into a dated launch runbook with hour-level tasks, owner assignments, KPI targets, asset dependency gates, and a mandatory tech checklist. Gate-blocked below Offer 70% + Audience 60% + Funnel 60%. The Cycle 6 Deploy hero skill. Sacred runbook — cart-close deadline is immutable per launch-pipeline FSM.
post-booking-nurture
Produce the the paid media director Show-Rate Stack — confirmation page + email cadence + SMS cadence + optional phone triage from call-booking to call-show. Targets 70%+ show-rate. Critical for Book-a-Call and Application Funnel archetypes (build-funnel types 3 + 4).
proposal
Produce a 1-page after-call proposal / agreement summary for a high-ticket program ($3K-$50K). Covers scope, timeline, deliverables, payment terms, risk reversal, and next step. Not a formal contract — legal-templates skill handles signed agreements. This is the scannable "yes-document" the prospect reads, signs intent on, and returns to for reassurance during the commitment window. Consumes Offer Doc + Call Brief + Call Notes + Objection Library. External-tier format. Converts a verbal close into a documented commitment within 2 hours of the call.
referral-program
Design customer-referral mechanics — reward structure, referral triggers, tracking, viral loop design. Distinct from affiliate program (customer-focused, not commercial partner).
research
Conduct deep market + audience research for a creator's high-ticket offer. Produces a 9-section Market Research Brief and populates the first layers of Compartments 1 + 2 + 3 of the Creator Context Profile. This is the upstream-most skill — every downstream asset inherits from its output.
retention-check
Score client health, detect churn risk, prescribe intervention actions. Produces per-client Health Score + portfolio dashboard + intervention playbook + save-vs-let-churn economics. Feeds /case-study when clients hit wins and /email-sequence when re-engagement sequences are required. Consumes Customer Success SOP + CRM data + NPS/CSAT signals + community engagement data. The Cycle 5 Scale retention-governance skill — retention is where the L in LTV is earned, not the P in CAC. Gate-blocked below Compartment 10 (Lifecycle) 40%.
revenue-report
Produce revenue analysis, forecasting, and unit-economics reports using the the backend economist 4-metric scorecard (RPL, cohort LTV, LTV:CAC by source, contribution margin per call) and the the operations director 60/30/10 revenue mix discipline. Produces weekly, monthly, and quarterly reports with cohort analysis, forecast, and variance-driven fix paths. This is the financial-truth skill — decisions made off this report get funded; everything else stays hypothesis.
sales-script
Produce a complete high-ticket discovery-pitch-close script for application and book-a-call funnels (funnel archetypes 3 and 4). Covers 8-stage Full-Stack Sales Call, 12+ objection reframes inline, and 3 closing archetypes (assumptive / crossroads / takeaway). Works for setter+closer team architecture AND founder-led sales. Consumes Offer Doc + ICP + Brand Voice + (if exists) Objection Library. Sacred format for sales operations — requires 3/3 role-play pass before live calls.
show-rate-surgery
Fix booked-to-show conversion on high-ticket sales funnels. Ingests current booking metrics (book-rate, show-rate, no-show %), diagnoses cause, outputs SMS/email reminder cadence + book-to-call window tightening + application-quality filter + optional deposit-at-booking mechanics. Target lift show rate to 70%+. Directly addresses the
story-sequence
Produce 7-day Instagram Story sequence using the stories director's 4-layer story anatomy + 7-day content calendar (Proof / Clarity / Objection Break / Education-Differentiation / Connection / Proof+Skepticism Removal / Mission). 2-4 stories per day. Text + image + proof-screenshots + visuals.
tripwire-design
Design a $7-$97 entry offer (tripwire) for cold-traffic liquidation + list-builder + buying-habit-installer. 7 tripwire archetypes (free+shipping, low-ticket info, checklist+call, trial, consultation, live workshop, physical sample). Economics model covers payback-per-lead, breakeven CAC, mid-ticket + high-ticket ladder progression. Consumes ICP + Offer Doc + Funnel Archetype decision + ad economics. Sacred format for ascension funnels — 3/3 Blind Output Test on economics model before paid launch.
webinar-script
Produce a webinar script using the 7-Figure Webinar Script structure (Intro 15-30 min / Content 45-60 min / Transition / Pitch / Q&A 30+ min). Voice-matched. Objection-handled. Bonus-stacked. Crossroads close. 6 delivery variants (Live / Evergreen / 3-Day Challenge / 5-Day / 7-Day / Workshop).
write-linkedin-post
Produce a LinkedIn post promoting the creator's offer or mechanism. Scoped to Growth Operating Agency (operator posting about their own offer) — NOT full LinkedIn agency content (that's a separate workspace). Uses PIER / Hook-Loop-CTA / 30-50-20 pillar split. 3-4 posts/week cadence (not daily — Dec 2025 algo change).
write-reel
Produce short-form video script for IG Reel / TikTok / YouTube Shorts using one of 10 short-form frameworks (Speed Build / Money Reveal / Comparison / Weird Workflow / Transformation / Discovery / Teaching / Challenge / Story Time / Lifestyle). 60-second structure, second-by-second timing, voice-matched.
write-x-thread
Produce X/Twitter thread in one of 7 thread types (Thread / Story Thread / Hot Take / How-To Thread / Listicle Thread / Case Study Thread / Daily Tweets batch). Specificity-first, open-curiosity-loop structure, final-tweet CTA. 2-3 threads per week.
write-youtube
Produce YouTube long-form video script in one of 7 video types (Educational Deep-Dive / VSSL / Lifestyle-Vlog / Tutorial / Case Study / Listicle / Reaction / Interview). Full MODULE 4 Script Architecture — content brief + script + title/thumbnail + binge loop. the content OS director platform-hierarchy default (YouTube-first for high-ticket).
architect-loops
Design the loop architecture for a script — open by 0:08, close before mid-point, callback in close, ≥3 loops per long-form.
build-application-funnel
Design the application funnel — questions, qualification, booking, confirmation sequence.
build-audience
Populate the Audience Intelligence System compartment to 70%+ via VOC extraction, ICP, awareness levels, limiting beliefs.
build-channel-architecture
Design the channel-promise, playlist architecture, video-sequencing path, and multi-awareness strategy.
build-niche
Define the channel's primary niche, sub-niche, adjacent reach niches, and out-of-scope guard.
build-sop
Build a Standard Operating Procedure for any recurring channel workflow.
community-cadence
Set the comment-reply + community-tab cadence and protocols.
content-mix-strategy
Calibrate the channel's authority/reach/hybrid mode mix and brand-pillar-split per channel-stage and audience.
cross-niche-bridge
Design the cross-niche routing — how reach-mode viewers from adjacent niches get routed to the offer.
description-builder
Build the video description with timestamped chapters, CTA stack, and link architecture.
design-offer
Architect the back-end offer (coaching/program/mastermind/info-product) with value stack, mechanism, and 3:1 LTV:CAC validation.
editor-brief
Brief the editor — pacing, cut density, b-roll grammar, music use, supers, color grade, deliverables.
extract-creator-voice
Extract creator brand-voice architecture, on-camera persona, and parasocial-trust contract into Compartment 1.
idea-farm
Maintain a rolling backlog of 20+ video ideas sourced from comments, search, suggested, trends, sales calls.
kpi-dashboard
Build the channel's KPI dashboard — north-star + daily / weekly / monthly / quarterly metrics.
lead-magnet-bridge
Design the lead magnet + email welcome sequence + bridge from YouTube to email to pinned VSL.
leak-audit
Six-layer leak audit — diagnose where the channel is losing across Audience / Offer / Topic-Hook / Retention / Distribution / Conversion.
library-compound
Compound the channel's library — extract patterns from successful + failed outputs into the swipe-file + framework annotations.
publish-checklist
Pre-publish gate — verify all 17 invariants + production assets + distribution surface before upload.
repurposing-cascade
Cascade one long-form video into N Shorts, social posts, email content, and newsletter mentions.
research-brief
Produce a per-video research brief — competitive scan, viewer-language pull, fact-checking, source list.
retention-engineer
Engineer pattern-interrupt cadence, callbacks, and retention scaffolding throughout a script.
sales-call-script
Write the discovery call script — opening, discovery, pitch structure, objection handling, close.
series-architect
Architect a multi-video series (5-30 videos) that installs the offer's belief sequence and routes to the back-end.
sponsor-fit
Evaluate sponsor-fit per audience + brand + economics, with FTC disclosure compliance.
thumbnail-brief
Brief the thumbnail — composition, face/object grammar, contrast, text density, A/B test design.
title-options
Generate 8 title options across the 4-pillar formula split (40/30/20/10) with predicted CTR.
title-thumbnail-pair
Produce title + thumbnail as one inseparable unit, predicting CTR and aligning the promise with first-30s script.
write-authority-script
Write a voice-faithful authority-mode script (8-15 min) — belief-installation, mechanism demo, offer routing.
write-hook
Write the first-30s hook stack — minimum 3 retention mechanisms calibrated to the Three-Brain decision sequence.
write-pinned-vsl
Write the channel's pinned VSL (15-step or 8-belief structure, 25-45 min) — the conversion engine.
write-reach-script
Write a voice-faithful reach-mode script (4-8 min) — broad-appeal, contrast format, retention-heavy, channel-architecture routing.
write-script
Write any video's script end-to-end — the per-video default entry point. Runs gather → strategy → structure → execute → reconcile → QA, orchestrating the hook, loop, retention, awareness, and belief frameworks into one voice-faithful script.
write-shorts-script
Write a 30-60s Shorts script — 2 Reptilian mechanisms in first 3s + 1 Limbic in 3-15s, single beat.
build-application
> **Purpose.** Build the application form that gates every discovery call. Output is the form spec: 8-12 questions, hard-DQ logic, scoring rubric, skip-logic, conversational copy, and the submission webhook handler that hands off to `/triage-application`. Per `INVARIANTS.md` N-12, no calendar booking happens without the application — every booking path funnels here. Per A-13, hard-DQ trips do **not** auto-archive; they route to operator review by default. > > **Bar.** A B2B founder fills this fo
build-attribution-trace
> **Purpose.** Build the cleanest attribution trace possible from available LinkedIn + CRM signals. Multi-touch, dark-social-aware, confidence-scored. Used in monthly client reports, used in `/pipeline-pulse` to identify channel weight, used to defend the engagement against "what's actually working" pushback. > > **Bar.** LinkedIn attribution is structurally messy (multi-touch, dark social, content-influenced-but-not-clicked). The trace must be honest about uncertainty — confidence-scored, not b
build-call-prep
> **Purpose.** Produce a 1-2 page deep-research prep deck the operator reads in <10 minutes before a discovery call. The deck is the difference between a vibe call and a call that closes a $5K-$25K/month retainer. Outputs: prospect profile (verified facts only), trigger-event hypothesis (why this prospect is in market NOW), proof-anchor selection (the case study that lands), objection pre-frame (the 3 likely objections + pre-framed responses), discovery question sequence (5-8 questions that make
build-client-report
> **Purpose.** Build the monthly client report. The artifact that justifies the retainer + drives renewal. Output is signal-dense, attribution-clean, decision-ready. The client reads it in <10 minutes and walks away with: (1) what shipped, (2) what worked, (3) what we're doing next month, (4) what they need to decide. > > **Bar.** A monthly report that doesn't trigger a "good — keep going" reaction is a renewal-at-risk signal. The client should finish the report wanting to forward it to their te
build-content-engine
> **Purpose.** Build the content engine for a single subject (the agency operator OR a specific client). Output is a complete spec: pillars, post types, hook library, posting cadence, virality engine target, content-to-conversion bridge, batching protocol, and the editorial calendar template. Every downstream `/write-linkedin-post` and `/ghostwrite-client-post` consumes this spec. > > **Bar.** A ghostwriter handed this spec must be able to produce a publish-ready post in <30 minutes that the ope
build-curriculum
> **Purpose.** Build one curriculum module for the program tier. Modules derive from REAL case-study journeys (not theoretical frameworks). Each module has a learning objective, prerequisite modules, the case-study spine that grounds it, the framework it formalizes, the student exercise, the first-win contribution. > > **Bar.** A student completing this module can apply it to their own agency in week 1 and produce a measurable artifact. If the module is "interesting but not actionable", the prog
build-first-win-trigger
> **Purpose.** Define the first-win trigger for a cohort — the measurable, time-bound outcome each student archetype achieves in week 2-4 that proves the program works. Without first-win triggers, students lose conviction by week 4 and cohort retention crashes. Per Phase 3 plan, first-win rate target is ≥70% by week 8. > > **Bar.** First-win is the moment the student stops questioning the program and starts evangelizing it. Designed correctly, it's also the proof event that becomes the case stud
build-hook-library
> **Purpose.** Build a 50-100 hook library for a single subject (the agency operator OR a specific client). Each hook is tagged with: hook formula (one of 9 from `reference/frameworks/content/hook-anatomy.md`), pillar fit, voice-fit score, decay risk, last-used date. The library is the raw material every `/write-linkedin-post` and `/ghostwrite-client-post` pulls from. > > **Why this skill exists.** Without a pre-built, voice-calibrated, banned-vocab-clean library, posts default to whatever the r
build-icp
> **Purpose.** Build an elite-tier ICP (≥75% completeness) for either the agency or for a specific client. ICP is the heaviest-weighted profile (20%) because every downstream conversion artifact — every post, every DM, every call-prep doc, every retainer pitch — calibrates to it. Wrong ICP = wasted everything downstream. > > **Bar.** The ICP must be specific enough that a reader can name 5 real companies that fit and 5 real companies that look like fit but don't. If it can't, it's too broad.
build-offer-ladder
> **Purpose.** Design the agency's full offer ladder — front-door tripwire (or absence of one), core retainer, high-ticket program, and back-end (advisory, partnership, equity-track). The ladder defines how a prospect moves from first-touch to highest-LTV without hitting price-shock walls and without cannibalizing the higher-margin tier with the lower-margin one. For a hybrid B2B LinkedIn agency (DFY retainer + high-ticket program), the ladder is where the two business models stop competing for
build-outbound-engine
> **Purpose.** Build the canonical outbound DM operations engine — the intent taxonomy, the per-intent sequences, the qualification thread, the booking gate, the lead-list spec, and the operator/VA handoff protocol. This is the engine that runs ~300-500 DMs/month per account at >25% qualified-reply rate. > > **Bar.** A VA running this engine, with the spec + lead list, must produce more qualified booked calls than a $5K/month outsourced SDR. Verified by side-by-side comparison. > > **The 1-of-1
build-positioning
> **Purpose.** Build the LinkedIn agency's positioning statement — the single sentence + supporting frame that answers *for whom*, *against whom*, *with what mechanism*, *with what proof*. This is the load-bearing string the website hero, the LinkedIn bio, the retainer-proposal opening, the discovery-call frame, and every cold DM's compression all derive from. If positioning drifts, every downstream surface drifts with it. > > **Bar.** A B2B founder reading the positioning sentence in 5 seconds
build-posting-calendar
> **Purpose.** Build the 30-day editorial calendar for a single subject (the agency operator OR a specific client). Output is a day-by-day schedule with: pillar slot, post type, hook drawn from the hook library, draft cue (3-line brief for the writer), publishing window, cross-post target, and comment-magnet target. The calendar is what `/write-linkedin-post` and `/ghostwrite-client-post` pull from each day. > > **Bar.** A ghostwriter handed this calendar should walk to day_17 and produce a publ
build-qualification-thread
> **Purpose.** Build the qualification thread that runs *after* a prospect replies positively to a DM sequence. Multi-message conversational flow that surfaces fit, surfaces dis-qualifiers, transitions the prospect to the application gate (or a graceful exit), and prevents the calendar from filling with anyone-with-a-pulse calls. Without this thread, close rate collapses because half of booked calls are bad-fit. > > **Bar.** Of qualified replies that enter this thread, ≥40% should reach the appl
build-retention-pulse
> **Purpose.** Retention check across cohorts (program-side). Different from `/program-cohort-pulse` (which is weekly health for a single active cohort). This is monthly/quarterly retention analysis: completion rates, refund rates, graduate referrals, alumni-to-retainer conversion, NPS. Outputs the cohort-2 launch-readiness gate. > > **Bar.** Cohort 2 should not launch until cohort 1 hits the readiness threshold. Sales pressure trying to launch early without the metrics = cohort 2 refunds + bran
build-value-stack
> **Purpose.** Build the value stack for an offer — the 6-12 distinct value items + their priced anchors that make the offer's price feel like the smaller number on the page. Used inside retainer proposals (retainer-stack scope) and program sales pages (program-stack scope). The value stack is the math that justifies the price; the bonuses are the psychology that solves the last-mile objections. > > **Bar.** A B2B founder reading the value stack should arrive at the price line and think *"of cou
classify-dm-intent
> **Purpose.** Auto-classify an inbound DM thread (or queue of threads) into the correct acquisition-FSM state. Drives every routing decision after a prospect engages: which sequence to send, which qualification thread to run, when to surface to operator review, when to gate to application, when to archive. Wrong classification = wrong sequence = lost prospect. > > **Bar.** ≥85% agreement with operator manual classification on a 50-thread blind-test sample. Below 85%, signals + thresholds need r
client-content-sourcing-pulse
> **Purpose.** Measure whether the client is providing enough raw input (voice notes, story prompts, case-study moments, opinion-takes) for the ghostwriter to produce non-templated posts. Output is a 1-page sourcing-health brief + 3-5 specific prompts for the AM to send to the client this week. > > **Bar.** A ghostwriter without raw client input reverts to runtime defaults — and runtime defaults churn. Sourcing pulse runs weekly so the AM never asks the client "send me content ideas" generically
define-mission
> **Purpose.** Build the agency's mission statement — the **durable why** that survives pivots, sets the program tier's pedagogy, filters which clients to take vs. decline, and gives the team a north-star that doesn't move when next quarter's revenue target moves. Different from positioning: positioning is *market-facing* (for whom, against whom, with what mechanism); mission is *operator-facing + team-facing* (why this work exists for the people doing it). > > **Bar.** A mission statement passe
design-guarantee
> **Purpose.** Design the guarantee that anchors the offer — the specific, measurable, time-bound promise that flips the buyer's risk calculus. The guarantee is the single highest-leverage element of the offer doc: it is the only line on the page that *spends* the operator's confidence in exchange for closing the deal. Most LinkedIn agencies skip it, hide it behind weasel language ("satisfaction guaranteed"), or ship one too strong for their case-study density and absorb refunds they can't affor
design-program-offer
> **Purpose.** Build the canonical high-ticket program offer — the $7K-$15K education product that teaches *other* agency operators the playbook this agency has validated on real DFY clients. Curriculum, cohort cadence, mentorship structure, first-win engineering, community ritual, pricing architecture, guarantee, and launch sequence all live here. > > **Bar.** The program is downstream of the validated DFY service tier. You cannot launch a credible program without ≥3 validated case studies and
design-retainer-offer
> **Purpose.** Build the canonical DFY service offer — what the agency sells, what's in scope, what isn't, what it costs, what the guarantee is, and the value stack that justifies the price. This is the document that gets referenced by every retainer pitch, every proposal, every sales call, every onboarding doc. > > **Bar.** Reading this offer doc, a B2B founder in the agency-ICP segment should be able to (a) identify themselves as the target, (b) name the transformation they'd buy, (c) understa
diagnose-bottleneck
> **Purpose.** The operator describes a symptom — "DM reply rate dropped from 15% to 6% over 4 weeks" or "client X is asking why their post engagement halved" — and the skill works back through the pipeline + encoding layers to identify root cause + the specific skill that fixes it. Different from `/pipeline-pulse`: this is targeted, single-symptom, fast. Different from `/strategic-advisory`: there's an objective right answer (a confirmed root cause), not options-with-tradeoffs. > > **Bar.** Ope
extract-founder-voice
> **Purpose.** Build an elite-tier voice profile (≥80% completeness) for either the agency operator or a specific client. The voice profile is the load-bearing input for every downstream content artifact. Wrong voice = client churn. Voice extraction is the single highest-leverage skill in the workspace. > > **Bar.** A post written from this profile must pass the Blind Output Test: shown alongside the operator's (or client's) actual posts, three readers cannot identify which post is AI-generated
ghostwrite-client-post
> **Purpose.** Write a single LinkedIn post on behalf of a CLIENT. The post is ghostwritten under the client's name, lands in the client's audience's feed, and represents the client's voice — not the agency's. Output is publish-ready, has passed voice-drift cosine-similarity check against the client's last 20 validated posts, has passed the Blind Output Test calibrated to the client's persona, and lands in the operator/account-manager review queue per `INVARIANTS.md` A-6. > > **Bar.** A reader i
no-show-recovery
> **Purpose.** When a `Booked → CallHeld` transition fails (prospect didn't show), this skill produces a context-classified re-engagement sequence. Sequence shape varies sharply by no-show context: a first no-show with no notice is most likely a calendar conflict (warm tone, easy reschedule); a second no-show is statistically a ghost (direct tone, final exit-rampup); a proactive cancel WITH a stated reason is a different conversation entirely (respect the reason, route accordingly — sometimes th
onboard-client
> **Purpose.** Convert a signed contract into an operational client subprofile. Run the foundations chain (voice → ICP → content engine → outbound engine) at client-scope so that by day 30 every client subprofile is ≥70% complete and weekly delivery can run without operator interruption. > > **Bar.** A client who completes onboarding has voice-validated content shipping by day 14 and qualified DM ops running by day 21. If either misses, onboarding failed and the engagement starts at a deficit no
onboard-program-student
> **Purpose.** Onboard a single program student into a cohort. Capture pre-program baseline, assign cohort-pod, define week-1 first-win plan, set mentor cadence, install community ritual onboarding. By week 2, every student has a measurable first-win path OR is flagged as engagement-risk. > > **Bar.** Students who hit a first-win in week 2-4 finish the cohort and refer others. Students who don't tend to disengage by week 5 and request refunds by week 8. Onboarding sets the trajectory.
pipeline-pulse
> **Purpose.** Run the Three-Lens Audit (Pipeline → Channel → Layer) across the entire agency in one pass. Surface where the pipeline is leaking, plateauing, or disconnecting. Output is a decision-ready report the operator reads in under 10 minutes and walks away with 1-3 ranked fixes plus the named skill that addresses each. > > **Bar.** If the operator finishes the report and still doesn't know where this week's attention belongs, the pulse is too thin. The artifact's job is to collapse a 2-ho
Showing top 100 of 114 skills by quality score. Browse the full catalog at /browse.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.