Growth-Today
OrganizationClaude Skills for go-to-market teams — ready-to-install HubSpot, Salesforce, LinkedIn & outbound skills. AI-native GTM engineering by Growth Today. Install via npx skills add.
Categories
Indexed Skills (58)
gt-data-audit
Expert B2B contact data audit framework for RevOps, GTM Engineering, and Sales Operations. Use when running a data quality audit on a CRM (HubSpot, Salesforce, Pipedrive, Close, Attio), scoring a contact data layer across 10 dimensions (coverage, accuracy, freshness, cost, governance, and more), answering benchmark questions on email accuracy, bounce rates, mobile connect rates, or data decay, or validating provider claims (Apollo, ZoomInfo, Cognism, Clay, BetterContact). Triggers on: audit our data, data quality check, is our data the bottleneck, email accuracy benchmark, verified email rate, cost per usable contact, mobile connect rate, data decay, CRM hygiene, ZoomInfo vs Cognism, waterfall vs single source, RevOps audit, data layer for AI agents. Run before a GTM Alpha Playbook or Clay build. Do NOT use for list building (use gt-list-building), Clay workflow setup (use gt-clay), HubSpot admin without data quality scope (use gt-hubspot-admin), or cold email copywriting (use gt-cold-email).
gt-google-ads
GT Google Ads — expert Google Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Google Ads, Google Search ads, PPC, B2B paid search, keyword strategy, match types, negative keywords, search terms report, Quality Score, Smart Bidding, tCPA, tROAS, Enhanced Conversions for Leads, value-based bidding, Journey-Aware Bidding, Performance Max, PMax, RSA, account structure, wasted spend, audits, conversion tracking, offline conversions, Consent Mode, GAQL, or live account analysis and safe changes. Triggers on: Google Ads, paid search, negative keywords, search terms, Quality Score, Smart Bidding, Journey-Aware Bidding, Performance Max, RSA, wasted spend audit, conversion tracking, offline conversions, Consent Mode, GAQL, MCP, live data, forecast, safe write. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Meta/Facebook Ads (use gt-meta-ads), SEO, or organic content. More GT skills: growthtoday.co.
gt-hubspot-admin
Comprehensive HubSpot CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a HubSpot portal, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or unsubscribed contacts, improving deliverability, enriching contact or company data, fixing lifecycle stages, building smart lists or lead scoring, classifying ICP tiers, deduplicating contacts or companies, reassigning owners, building deal pipelines, reporting and dashboards, users and permissions, or bounce, engagement, and lifecycle automation workflows. Also triggers on "hubspot audit", "hubspot cleanup", "ghost contacts", "hard bounce suppression", "fix lifecycle stage", "lead scoring", "smart lists", "ICP tiers", "duplicate contacts", "deal pipeline", "custom objects", "hubspot reporting", "user permissions", "hubspot workflow", "quarterly database cleanup". Do NOT use for non-HubSpot CRMs (Salesforce, Pipedrive) — HubSpot portal administration only.
gt-linkedin-ads
GT LinkedIn Ads — expert LinkedIn Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, sequenced TLAs and Story Arcs, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Triggers on: LinkedIn campaign, LinkedIn CPM, LinkedIn CTR, LinkedIn lead gen, B2B ads, demand gen on LinkedIn, sponsored content, thought leader ads, Predictive Audiences, Accelerate, Conversions API, LinkedIn ads not working. Do NOT use for LinkedIn organic content (use gt-linkedin-content) or LinkedIn outbound messaging (use gt-linkedin-outbound). More GT skills: growthtoday.co.
gt-meta-ads
GT Meta Ads — expert Meta (Facebook and Instagram) Ads strategist for B2B companies, built by Growth Today (growthtoday.co). Use when asking about Meta ads, Facebook ads, Instagram ads, Advantage+, custom audiences, lookalike audiences, creative fatigue, Pixel and Conversions API (CAPI), learning phase, Meta funnel structure, retargeting, Instant Forms, Meta lead gen, ad creative strategy, frequency capping, or B2B paid social on Meta. Triggers on: Meta ads, Facebook ads, Instagram ads, Advantage+, ASC, custom audience, lookalike, creative fatigue, CAPI, Conversions API, Pixel, learning phase, Instant Forms, Meta retargeting, frequency cap, Reels ads. Do NOT use for LinkedIn Ads (use gt-linkedin-ads), Google Ads (use gt-google-ads), or organic social content. More GT skills: growthtoday.co.
gt-salesforce-admin
Comprehensive Salesforce CRM administration toolkit by Growth Today (growthtoday.co). Use when the user asks about auditing a Salesforce org, CRM cleanup or data hygiene, RevOps maintenance, suppressing bounced or opted-out leads and contacts, enriching lead/contact/account data, fixing lead status or opportunity stages, building list views, reports, dashboards, lead scoring or ICP tiers, deduplicating with matching/duplicate rules, profiles/permission sets/roles/sharing and field-level security, validation rules, record types, Flow automation, lead routing, products/forecasting, Data Loader imports, Salesforce↔HubSpot sync, or Agentforce/AI readiness. Also triggers on "salesforce audit", "sfdc cleanup", "permission sets", "sharing rules", "validation rules", "record types", "salesforce flow", "opportunity stages", "forecasting", "data loader", "salesforce hubspot sync", "agentforce". Do NOT use for non-Salesforce CRMs (HubSpot, Pipedrive) — Salesforce org administration only.
gt-gtm-alpha-playbook
GTM Alpha Playbook Generator by Growth Today (growthtoday.co) — builds comprehensive, signal-based GTM playbooks for any target vendor domain using Clay. Use this skill whenever someone provides a company domain and wants to generate a GTM Alpha playbook, signal framework, buying signal analysis, or Clay-powered outbound strategy for that company. Also triggers on: GTM Alpha, GTM playbook, signal-based selling playbook, buying signals for [domain], Clay playbook, build a playbook for [company], signal framework for [domain], GTM Alpha for [prospect], prospect playbook, generate playbook, playbook for [company name], outbound strategy for [domain]. The output is saved as a Google Doc in a GTM playbooks folder. Do NOT use for general Clay questions (use gt-clay), general cold email writing (use gt-cold-email), or general signal sourcing theory (use gt-signal-sourcer).
gt-gtm-strategy-advisor
GTM Strategy Advisor by Growth Today (growthtoday.co) — turns your own CRM data, sales deck, website, and call recordings into a signal-based GTM playbook. Use when a VP of Sales, Head of Growth, RevOps lead, CRO, or founder wants to build, audit, or sharpen their go-to-market motion: define a data-backed ICP, map the buyer journey, document pain per persona, build a buying-signal library, write a competitor battlecard, and generate a messaging matrix. Connect your HubSpot or Salesforce or upload your materials; it outputs a ready-to-use Excel workbook. Also triggers on: GTM playbook, GTM strategy, go-to-market plan, build my ICP, ideal customer profile, buyer journey, buying signals, signal library, signal-based selling, sales battlecard, objection handling, messaging matrix, positioning, sharpen our outbound. Do NOT use for ads (gt-google-ads / gt-linkedin-ads / gt-meta-ads), CRM cleanup (gt-hubspot-admin / gt-salesforce-admin), list building (gt-list-building), or cold emails (gt-cold-email).
hubspot-data-hygiene
HubSpot data hygiene, deduplication, deliverability, and enrichment. Use for CRM cleanup, duplicate contacts or companies, suppressing hard-bounced/unsubscribed/ghost contacts, bounce monitoring, engagement sunset, the Data Quality Command Center, contact data decay, enriching company name/industry/geo, standardizing values, and cleaning lists/forms. Triggers on "hubspot cleanup", "duplicate contacts", "dedupe", "hard bounce", "ghost contacts", "unsubscribe suppression", "data quality", "deliverability", "enrich contacts", "standardize geo", "clean lists". Do NOT use for property/object modelling (use hubspot-data-model) or owner/permission cleanup (use hubspot-governance).
abm-strategy
LinkedIn Ads ABM planning — campaign structure, budget math, ABM ad-format mix, and ABM performance benchmarks. Use when the user asks how to structure ABM campaigns, ABM ad budget math, how many ads to run, COLD/WARM layers, account-list campaigns, ABM ad formats, or ABM-specific benchmarks. Triggers on "ABM ads", "ABM budget", "ABM campaign structure", "LinkedIn ABM", "how many ads", "ad budget math", "ABM ad formats", "account list campaign", "COLD WARM". Do NOT use for turning ad engagement into sales triggers / BDR alerts / intent signals (use ads-outbound-sync), general targeting (use audiences), or ad copy (use copy).
linkedin-ads-outbound-sync
Turn LinkedIn ad engagement into sales signals and coordinate ABM ads with outbound. Use when the user asks about ad engagement as BDR/sales triggers, intent signals from ads, ads-to-outbound signaling, campaign-name intent encoding, BDR Slack alerts, ZenABM/Fibbler engagement-to-CRM sync, inbound-led outbound, or aligning LinkedIn ads with email/calling sequences. Triggers on "ad engagement triggers", "BDR trigger from ads", "intent signals from ads", "ads to outbound", "ads outbound signaling", "ZenABM", "Fibbler", "inbound-led outbound", "coordinate ads sales", "multi-channel ABM". Do NOT use for ABM campaign structure/budget/formats (use abm-strategy), targeting setup (use audiences), or campaign structure (use campaign-setup).
linkedin-ads-audiences
Build and manage LinkedIn Ads audiences, targeting, exclusions, and ABM account lists. Use when the user asks about LinkedIn ad targeting, audience setup, ICP targeting on LinkedIn, exclusion lists, ABM targeting, company lists vs contact lists, audience sizes, remarketing audiences, Audience Expansion, Predictive Audiences, the lookalike sunset, or career-change / Career Journey targeting. Triggers on "LinkedIn targeting", "LinkedIn audience", "exclusion list", "ABM targeting", "company list", "remarketing audience", "audience size", "Audience Expansion", "Predictive Audiences", "lookalike audiences", "Career Journey", "career change targeting". Do NOT use for bidding/budget questions (use bidding) or creative (use creative/copy).
linkedin-ads-bidding
Configure LinkedIn Ads bidding strategies, budget allocation, and cost optimization. Use when the user asks about LinkedIn bidding, manual vs automated bidding, LinkedIn CPM, CPC, CPV, ad budget allocation, daily budget, bid adjustments, cost per lead, or LinkedIn ad spend optimization. Triggers on "LinkedIn bidding", "manual bidding", "automated bidding", "CPM", "CPC", "CPV", "ad budget", "bid adjustment", "cost per lead", "LinkedIn spend". Do NOT use for campaign structure (use campaign-setup) or creative questions (use creative/copy).
linkedin-ads-campaign-setup
Set up LinkedIn Ads campaign architecture with proper funnel layers, retargeting segments, and pre-launch checklists. Use when the user asks about LinkedIn campaign structure, funnel architecture, retargeting setup, campaign organization, LinkedIn Ads launch checklist, Accelerate AI campaigns / AI campaign automation, or how to structure LinkedIn ad campaigns. Triggers on "campaign setup", "campaign structure", "funnel architecture", "retargeting setup", "launch checklist", "campaign organization", "LinkedIn campaign", "Accelerate", "AI campaign". Do NOT use for bidding (use bidding), targeting (use audiences), or creative (use creative/copy).
linkedin-ads-copy
Write high-converting LinkedIn Ads copy using proven B2B frameworks. Use when the user asks about LinkedIn ad copywriting, ad headlines, ad descriptions, CTA text, LinkedIn ad messaging, offer strategy, Voice of Customer for ads, or how to write LinkedIn ads. Triggers on "LinkedIn ad copy", "ad headline", "ad description", "CTA text", "ad messaging", "write LinkedIn ad", "offer strategy", "Voice of Customer ads". Do NOT use for visual creative (use creative) or ad format selection (use creative).
linkedin-ads-creative
Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence. Use when the user asks about LinkedIn ad formats, image specs, video ads, carousel ads, Thought Leader Ads, Document Ads, creative refresh, ad fatigue, or which LinkedIn ad format to use. Triggers on "LinkedIn ad format", "Thought Leader Ads", "TLA", "Document Ads", "carousel ads", "video ads", "image specs", "creative refresh", "ad fatigue", "LinkedIn ad creative". Do NOT use for ad copy/text (use copy) or bidding (use bidding).
linkedin-ads-measurement
Set up LinkedIn Ads measurement, attribution, KPIs, and conversion tracking. Use when the user asks about LinkedIn ads attribution, conversion tracking, LinkedIn Insight Tag, campaign KPIs, LinkedIn ads ROI, pipeline attribution, self-reported attribution, Conversions API (CAPI) setup, the Revenue Attribution Report, or how to measure LinkedIn Ads success. Triggers on "LinkedIn attribution", "conversion tracking", "Insight Tag", "campaign KPIs", "LinkedIn ROI", "pipeline attribution", "measure LinkedIn ads", "LinkedIn CAPI", "Conversions API", "Revenue Attribution Report", "RAR", "self-reported attribution". Do NOT use for bidding/budget (use bidding) or campaign structure (use campaign-setup).
linkedin-cta
Design LinkedIn call-to-actions and P.S. sections. Use when the user asks about LinkedIn CTAs, comment prompts, save prompts, follow prompts, P.S. sections, or comment-gate asks. Do NOT use for post body writing (use storytelling), hook/first lines (use hooks), or LinkedIn profile optimization (use profile).
linkedin-engagement
LinkedIn engagement strategy including comment tactics, DM sequences, dwell time optimization, and platform limits. Use when the user asks about LinkedIn comments, engagement strategy, DM outreach, LinkedIn limits, connection requests, community building, or growing engagement. Do NOT use for post writing (use storytelling) or posting schedule (use scheduling).
linkedin-formats
Select the optimal LinkedIn content format and follow format-specific guidelines. Use when the user asks about carousels, video posts, text posts, polls, LinkedIn newsletters, format selection, reach multipliers, or content format specs. Do NOT use for post writing/structure (use storytelling) or posting schedule (use scheduling).
linkedin-hooks
Write high-converting LinkedIn hooks and first lines. Use when the user asks about LinkedIn hooks, first lines, openers, "see more" optimization, attention-grabbing intros, or post headlines. Do NOT use for post body structure (use storytelling) or end-of-post CTAs (use cta).
linkedin-profile
Optimize a LinkedIn profile to convert post-readers into followers, DMs, and booked calls. Use when the user asks about LinkedIn profile optimization, profile audit, headline, banner, profile picture, about section, featured section, services section, content formats, experience section, or recommendations. Also triggers on "optimize my profile", "fix my LinkedIn profile", "profile audit", "headline formula", "about section", "featured section", "LinkedIn banner". Do NOT use for post CTAs or P.S. sections (use cta), post body (use storytelling), or hooks (use hooks).
linkedin-repurposing
Repurpose LinkedIn content across formats and leverage creator tools. Use when the user asks about repurposing content, turning posts into single image infographics, LinkedIn newsletters, LinkedIn Live, audio events, collaborative articles, content recycling, or getting more mileage from existing content. Do NOT use for writing new original content (use storytelling) or format specs (use formats).
linkedin-scheduling
Optimize LinkedIn posting times, frequency, and the Distribution Window routine. Use when the user asks about best time to post on LinkedIn, posting frequency, content calendar, consistency, content velocity, the Distribution Window, or the golden hour / first hour after posting. Do NOT use for content writing (use storytelling) or format selection (use formats).
linkedin-storytelling
Structure LinkedIn post bodies using proven storytelling frameworks. Use when the user asks about post structure, AIDA, PAS, BAB, storytelling, narrative posts, system reveals, contrarian takes, or LinkedIn copywriting. Do NOT use for hooks/first lines (use hooks) or call-to-action endings (use cta).
gt-linkedin-content
GT LinkedIn Content by Growth Today (growthtoday.co). Expert LinkedIn organic content strategist for B2B founders and GTM leaders. Use for LinkedIn post writing, hooks, storytelling, post formats, single-image infographics, cheat sheets, CTAs and comment-gates, engagement and the distribution window, posting schedule and best times, profile optimization, and content repurposing. Triggers on: LinkedIn post, LinkedIn content, write a LinkedIn post, LinkedIn hook, LinkedIn algorithm, LinkedIn reach, LinkedIn engagement, LinkedIn followers, LinkedIn carousel, LinkedIn infographic, LinkedIn profile, LinkedIn headline, LinkedIn banner, LinkedIn newsletter, LinkedIn comment strategy, content pillars, hook formula, post structure, best time to post, posting cadence, personal branding, thought leadership, building in public, B2B content strategy, GTM content. Do NOT use for LinkedIn Ads (use gt-linkedin-ads) or LinkedIn outbound messaging / cold outreach sequences (use gt-linkedin-outbound).
gt-linkedin-outbound
Expert LinkedIn outbound strategist for B2B campaigns by Growth Today (growthtoday.co). Use for LinkedIn cold outreach, DM writing, connection requests, message sequences, personalization, copywriting frameworks, rented engine setup (multi-account infrastructure, daily limits, restrictions, anti-detect browsers, proxies), HeyReach/Expandi/Lemlist tooling, campaign strategy and decay, drip campaign setup, follow-up discipline, LinkedIn-first GTM, and 90-day LinkedIn pilots. Triggers on "LinkedIn DM", "LinkedIn message", "connection request", "connection note", "LinkedIn sequence", "rented engine", "LinkedIn warmup", "LinkedIn restriction", "HeyReach", "Expandi", "InMail", "follow up DM", "campaign decay", "drip campaign", "LinkedIn-first", "90-day pilot", "campaign plateau", "micro-segmentation", "4-state follow-up". Do NOT use for LinkedIn organic content/posting (use gt-linkedin-content), LinkedIn paid ads (use gt-linkedin-ads), or LinkedIn profile optimization unrelated to outbound.
google-ads-ad-copy
B2B Google Ads ad copy — the Pain-Proof-CTA framework, RSA pin strategy, extensions/assets, and message match. Use for ad copy, responsive search ads, RSA, headlines, descriptions, ad extensions, sitelinks, pinning, ad strength. Triggers on "ad copy", "RSA", "responsive search ads", "headlines", "ad extensions", "sitelinks", "pinning", "ad strength", "write Google ads". Do NOT use for Quality Score diagnosis (use quality-score) or landing pages/tracking (use conversion-tracking).
google-ads-audit
B2B Google Ads account audit — the systematic wasted-spend review, priority order of fixes, and the recoverable-spend tally. Use for Google Ads audit, account audit, wasted spend review, account health check, what to fix first, inherited account review. Triggers on "Google Ads audit", "account audit", "audit my account", "wasted spend", "account health check", "what to fix first", "inherited a Google Ads account". Routes into the other sub-skills for each fix.
google-ads-bidding
B2B Google Ads bidding — Smart Bidding, tCPA, tROAS, Enhanced Conversions, value-based bidding, and bid-strategy diagnosis. Use for bidding strategy, Smart Bidding, target CPA, target ROAS, value-based bidding, bid limited status, Enhanced Conversions setup. Triggers on "bidding strategy", "Smart Bidding", "tCPA", "tROAS", "target CPA", "value-based bidding", "Enhanced Conversions", "bid limited", "maximize conversions". Do NOT use for conversion tracking setup itself (use conversion-tracking).
google-ads-campaign-setup
Design B2B Google Ads account structure, the 3-tier funnel, brand vs non-brand separation, and budget allocation. Use for account structure, campaign architecture, funnel design, budget split, brand campaigns. Triggers on "account structure", "campaign structure", "3-tier", "brand vs non-brand", "budget allocation", "how to structure Google Ads". Do NOT use for keyword selection (use keywords) or bidding (use bidding).
google-ads-conversion-tracking
B2B Google Ads conversion tracking — the highest priority audit, offline conversion import, Enhanced Conversions for Leads, and tracking the right action. Use for conversion tracking, offline conversion import, Enhanced Conversions, tracking setup, tracking the wrong action, page-load vs form-submit, attribution. Triggers on "conversion tracking", "offline conversion import", "Enhanced Conversions", "tracking setup", "tracking broken", "attribution model", "data-driven attribution", "track revenue not leads". Do NOT use for bid strategy mechanics (use bidding).
google-ads-keywords
B2B Google Ads keyword strategy, match types, intent segmentation, the qualifier mechanic, and competitor conquest. Use for keyword selection, match types, broad/phrase/exact, keyword research, intent mapping, competitor keywords. Triggers on "keyword strategy", "match types", "broad match", "phrase match", "exact match", "keyword research", "competitor conquest", "qualifier keywords". Do NOT use for negative keywords (use negative-keywords) or search terms (use search-terms).
google-ads-live-ops
Operate a live Google Ads account safely — read-only analysis via the API/MCP with GAQL, PPC math and forecasting, and guarded write operations. Use when the user wants to connect Claude to a live Google Ads account, run GAQL queries, pull live performance/search-terms/auction data, forecast budgets or CPA/CPL, calculate break-even bids, or make account changes (pause, bids, budgets, keywords) safely. Triggers on "connect to my account", "live data", "GAQL", "run a query", "MCP", "pull my campaigns", "forecast", "break-even CPC", "budget projection", "pause campaign", "change bids", "update budget", "make this change". Do NOT use for strategy without live data (use the relevant strategy sub-skill) — this is the operational/execution layer.
google-ads-negative-keywords
B2B Google Ads negative keyword strategy, the four exclusion buckets, match-type strategy for negatives, n-gram mining, and over-negation risk. Use for negative keywords, exclusion lists, wasted spend from bad queries, negative match types, shared negative lists. Triggers on "negative keywords", "exclusion list", "block keywords", "negative match type", "shared negatives", "n-gram", "over-negation". Do NOT use for the search terms report process itself (use search-terms).
google-ads-pmax
B2B Performance Max strategy — guardrails, brand cannibalisation, account-level negatives, asset group discipline, and when PMax works for B2B. Use for Performance Max, PMax, PMax guardrails, brand cannibalisation, asset groups, PMax negatives. Triggers on "Performance Max", "PMax", "PMax guardrails", "brand cannibalisation", "asset group", "should I run PMax". Do NOT use for standard Search structure (use campaign-setup).
google-ads-quality-score
B2B Google Ads Quality Score diagnosis — high-spend low-QS triage, message match, and the relevance levers that lower CPC. Use for Quality Score, QS, ad relevance, expected CTR, landing page experience, lowering CPC through relevance. Triggers on "Quality Score", "QS", "ad relevance", "expected CTR", "landing page experience", "lower CPC", "overpaying per click". Do NOT use for ad copy writing itself (use ad-copy) or landing page conversion (use conversion-tracking).
google-ads-search-terms
B2B Google Ads search terms report process — mining wasted queries, promoting winners, and review cadence. Use for search terms report, query mining, finding wasted spend, zero-conversion queries, promoting search terms to keywords. Triggers on "search terms report", "search query report", "mine queries", "zero conversion queries", "wasted queries", "promote search terms". Do NOT use for building the negative list buckets (use negative-keywords).
meta-ads-audiences
Meta Ads audiences for B2B — custom audiences, lookalikes, Advantage+ audience, broad targeting, exclusions, and overlap. Use for custom audiences, lookalike audiences, Advantage+ audience, broad targeting, detailed targeting, audience overlap, CRM list audiences, retargeting audiences. Triggers on "custom audience", "lookalike", "Advantage+ audience", "broad targeting", "detailed targeting", "audience overlap", "CRM list", "1% lookalike", "minimum audience size". Do NOT use for campaign budget structure (use campaign-setup).
meta-ads-audit
Meta Ads account audit for B2B — systematic review across tracking, structure, audiences, creative, learning phase, and lead quality, with a prioritised fix list. Use for Meta ads audit, account audit, account health check, wasted spend review, what to fix first, inherited Meta account. Triggers on "Meta audit", "Facebook ads audit", "account audit", "audit my Meta", "account health check", "what to fix first", "inherited a Meta account". Routes into the other sub-skills for each fix.
meta-ads-campaign-setup
Meta Ads campaign structure for B2B — full-funnel architecture, CBO vs ABO, budget split across prospecting/consideration/retargeting, and exclusions. Use for Meta campaign structure, funnel, CBO, ABO, budget allocation, prospecting vs retargeting, campaign objectives, Advantage+ Sales. Triggers on "campaign structure", "Meta funnel", "CBO", "ABO", "budget split", "prospecting campaign", "retargeting campaign", "Advantage+ campaign". Do NOT use for audience targeting details (use audiences) or creative (use creative).
meta-ads-creative-fatigue
Meta Ads creative fatigue — detecting decline, frequency thresholds, refresh cadence, and creative volume to outrun fatigue. Use for creative fatigue, ad fatigue, declining CTR, rising frequency, creative refresh cadence, how often to refresh creative, ad saturation, audience oversaturation. Triggers on "creative fatigue", "ad fatigue", "declining CTR", "rising frequency", "refresh creative", "how often refresh", "ads stopped working", "oversaturation". Do NOT use for building new creative concepts (use creative).
meta-ads-creative
Meta Ads creative strategy for B2B — the primary performance lever, formats by funnel stage, hooks, UGC, video specs, and the creative library system. Use for Meta ad creative, creative strategy, video ads, hooks, UGC, creative testing, ad formats, Reels, thumbstop, mobile-first creative. Triggers on "creative strategy", "ad creative", "video ads", "hooks", "UGC", "creative testing", "Reels", "thumbstop rate", "creative library", "mobile-first". Do NOT use for fatigue/refresh cadence (use creative-fatigue) or format specs only (see creative-formats reference).
hubspot-automation
HubSpot workflow automation, lead routing, and lifecycle automation. Use for building and governing workflows, lead routing (round-robin and territory), lifecycle stage progression and fixes, new-contact hygiene automation, internal notifications, re-engagement and workflow re-enrollment, data-formatting automation, and programmable custom-code/webhook actions. Triggers on "hubspot workflow", "lead routing", "round robin", "territory routing", "lifecycle automation", "fix lifecycle stage", "workflow governance", "internal notification", "re-enrollment", "re-engagement", "format automation", "custom code action", "webhook action". Do NOT use for suppression workflows (use hubspot-data-hygiene) or deal-stage automation setup (use hubspot-pipelines-deals).
hubspot-data-model
HubSpot data model, properties, objects, and imports. Use for property architecture and governance, property validation rules, field types, property groups, custom objects, association labels, calculated and rollup properties, the data model builder, record customization, and importing external data cleanly. Triggers on "hubspot properties", "property governance", "validation rules", "custom object", "association labels", "calculated property", "rollup property", "data model builder", "import data", "import mapping", "cleanup properties". Do NOT use for deduplication/enrichment (use hubspot-data-hygiene) or pipeline/deal setup (use hubspot-pipelines-deals).
hubspot-governance
HubSpot governance, users, permissions, security, privacy, and integrations. Use for owner assignment and cleanup, users and teams setup, permission sets and roles, security health (2FA/SSO, Super Admin minimization, stale users), asset partitioning, subscription types and consent, GDPR/data privacy, and Salesforce sync management. Triggers on "hubspot users", "teams", "permission sets", "roles", "least privilege", "super admin", "security health", "2FA", "SSO", "asset partitioning", "subscription types", "consent", "GDPR", "data privacy", "salesforce sync", "reassign owners", "unowned contacts". Do NOT use for data cleanup (use hubspot-data-hygiene) or lead-routing assignment (use hubspot-automation).
hubspot-pipelines-deals
HubSpot deal pipelines and deal management. Use for designing deal pipeline architecture and stages, required properties per stage, deal rotting/stale-deal alerts, cleaning deal data, multiple pipelines, forecasting and goals, and renewal automation. Triggers on "deal pipeline", "pipeline stages", "deal stages", "required fields per stage", "stale deals", "rotting deals", "cleanup deals", "multiple pipelines", "forecast", "sales goals", "renewals", "renewal automation". Do NOT use for lead routing into pipelines (use hubspot-automation) or pipeline reporting/dashboards (use hubspot-reporting).
hubspot-reporting
HubSpot reporting and dashboards. Use for building RevOps dashboards, the custom report builder (single/cross-object/funnel/attribution/cohort), attribution reporting, funnel and cohort analysis, SLA/KPI dashboards, and cleaning up stale dashboards. Triggers on "hubspot reporting", "dashboards", "custom report", "report builder", "attribution", "funnel report", "cohort report", "SLA dashboard", "KPI dashboard", "pipeline report", "cleanup dashboards". Do NOT use for building the underlying pipeline (use hubspot-pipelines-deals) or lead scoring models (use hubspot-segmentation).
hubspot-segmentation
HubSpot segmentation, lists, scoring, and lead status. Use for building smart/active lists, business segment lists, ICP tier classification, lead scoring (Fit + Engagement), lead status taxonomy and the MQL/SQL handoff, and marketing-contact status to cut billing. Triggers on "smart lists", "active lists", "segment lists", "ICP tiers", "lead scoring", "fit score", "engagement score", "lead status", "MQL SQL", "marketing contacts", "marketable status". Do NOT use for suppression lists (use hubspot-data-hygiene) or routing based on segments (use hubspot-automation).
linkedin-ads-audit
Run a structured audit of a LinkedIn Ads account for B2B advertisers. Use when the user asks to audit LinkedIn Ads, review an account, find wasted spend, do a health check, inherited an account, or wants a prioritized fix list across tracking, targeting, creative, bidding, and lead quality. Triggers on "LinkedIn ads audit", "audit my account", "account review", "health check", "wasted spend", "what's wrong with my LinkedIn ads", "inherited this account", "pre-launch check". Do NOT use for live troubleshooting of a single broken metric (use optimization) or for setup from scratch (use campaign-setup).
sf-automation-flow
Salesforce automation with Flow — record-triggered/scheduled/screen Flow patterns, lead routing & assignment, lifecycle and new-record hygiene flows, and migrating off retired Workflow Rules/Process Builder. Use for building or cleaning automation and lead routing. Triggers on "salesforce flow", "record-triggered flow", "scheduled flow", "before save", "lead routing", "assignment rules", "round robin", "process builder migration", "cleanup flows". Do NOT use for suppression/deliverability flows (use sf-data-hygiene) or opportunity-stage setup (use sf-opportunities-sales).
sf-data-hygiene
Salesforce data hygiene, deduplication, deliverability, and enrichment. Use for org cleanup, duplicate accounts, suppressing hard-bounced/opted-out/unengaged Leads & Contacts, bounce monitoring, engagement sunset, enriching account/industry/geo, standardizing values, and cleaning web-to-lead forms. Triggers on "salesforce cleanup", "duplicate accounts", "hard bounce", "opted out", "suppress", "deliverability", "enrich", "standardize geo", "web-to-lead". Do NOT use for validation/matching-rule setup (use sf-data-model) or user/permission cleanup (use sf-governance-integrations).
sf-data-model
Salesforce data model — validation rules, record types & page layouts, formula & roll-up summary fields, matching & duplicate rules, custom objects, and unused-field cleanup. Use for data quality at entry, schema design, and object modelling. Triggers on "validation rules", "record types", "page layouts", "formula field", "roll-up summary", "matching rules", "duplicate rules", "custom object", "cleanup fields", "schema". Do NOT use for dedup/merge cleanup (use sf-data-hygiene) or sales process/stages (use sf-opportunities-sales).
sf-governance-integrations
Salesforce governance & integrations — ownership (assign unowned, reassign from inactive users), inactive-user cleanup, Data Loader & imports, Salesforce↔HubSpot sync, and Agentforce/Einstein AI readiness. Use for user/ownership management, data loading, integrations, and AI-readiness. Triggers on "assign owner", "unowned records", "inactive users", "reassign owners", "data loader", "import data", "salesforce hubspot sync", "integration", "agentforce", "einstein", "ai readiness". Do NOT use for profiles/permissions/sharing (use sf-security-access) or data cleanup (use sf-data-hygiene).
sf-opportunities-sales
Salesforce opportunities and sales setup — sales process & Opportunity stages, lead conversion field mapping, products & price books, forecasting, campaigns & influence, opportunity cleanup, and lead status/stage fixes. Use for pipeline design, forecasting, quoting, and marketing attribution. Triggers on "opportunity stages", "sales process", "lead conversion", "products", "price books", "forecasting", "quota", "campaigns", "campaign influence", "cleanup opportunities", "fix lead status". Do NOT use for routing leads (use sf-automation-flow) or pipeline reporting (use sf-reporting).
sf-reporting
Salesforce reporting and dashboards — custom report types, RevOps reports & dashboards (pipeline, funnel, forecast, data quality), and dashboard cleanup. Use for building reports/dashboards and unlocking cross-object reporting. Triggers on "salesforce report", "custom report type", "dashboard", "cross-object report", "revops dashboard", "cleanup dashboards", "joined report". Do NOT use for building the pipeline (use sf-opportunities-sales) or lead scoring (use sf-segmentation).
sf-security-access
Salesforce security & access — profiles vs permission sets & permission set groups, least-privilege audit, roles & role hierarchy, org-wide defaults (OWD) & sharing rules, and field-level security (FLS). Use for who-can-do-what and who-can-see-which-records. Triggers on "profiles", "permission sets", "permission set groups", "roles", "role hierarchy", "org-wide defaults", "OWD", "sharing rules", "field-level security", "FLS", "least privilege", "modify all data". Do NOT use for data cleanup (use sf-data-hygiene) or user reassignment/ownership (use sf-governance-integrations).
sf-segmentation
Salesforce segmentation and scoring — list views, reports-as-segments, ICP tiers, lead scoring (Einstein or formula-based), and list-view cleanup. Use for building segmented list views, ICP classification, Rating/scoring, and segment lists. Triggers on "list views", "segment", "ICP tiers", "lead scoring", "Einstein lead scoring", "Rating", "cleanup list views". Do NOT use for suppression lists (use sf-data-hygiene) or dashboards/reports building (use sf-reporting).
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