keupera
Organization30 industry and page-type SEO and GEO playbooks — what the SERPs actually look like, which pages earn revenue, and how each vertical gets cited by AI answer engines.
Categories
Indexed Skills (61)
automotive-seo
SEO strategy for car dealerships, garages and automotive businesses — stock perishability, portal competition, local service intent and manufacturer constraints. Use when the user works on a car dealership, used car sales, garage, MOT centre, body shop or automotive services website.
b2b-services-seo
SEO and GEO strategy for B2B professional and managed services firms — consultancies, agencies, outsourcers — where the sale is high-value, considered and relationship-led. Use when the user works on a B2B services, consultancy, agency, outsourcing or professional services website, or asks about SEO for a services business.
case-study-seo
Turn case studies and customer stories into pages that rank and get cited, rather than PDFs nobody finds. Use when the user works on case studies, customer stories, success stories, client work, portfolio pages, or asks how to make proof content earn traffic.
community-ugc-seo
SEO strategy for forums, Q&A sites, review platforms and user-generated content — indexation at scale, thin thread management and spam control. Use when the user works on a community, forum, Q&A platform, review site, or any site whose content is written by users rather than by the company.
dental-clinic-seo
SEO and GEO strategy for dental practices and cosmetic clinics — local pack dominance, treatment pages, private-pay intent and regulated advertising. Use when the user works on a dental practice, orthodontist, implant clinic, cosmetic dentistry or aesthetics clinic website, or asks about dental SEO.
developer-tool-seo
SEO and GEO strategy for developer tools, APIs and infrastructure products — where developers actually search, docs as the primary asset, and getting into AI coding assistant answers. Use when the user works on a developer tool, API, SDK, CLI, infrastructure or DevOps product, or asks about marketing to developers through search.
documentation-seo
SEO and GEO strategy for product documentation, help centres and knowledge bases — the highest-value and most neglected pages on most software sites. Use when the user works on docs, developer documentation, a help centre, knowledge base, API reference or support content, or asks how to make documentation rank or get cited by AI assistants.
ecommerce-category-seo
Make ecommerce category and collection pages rank, since they carry the commercial head terms most stores under-invest in. Use when the user works on category pages, collection pages, product listing pages, PLPs, or asks why an online store ranks for product names but not category terms.
education-seo
SEO strategy for schools, universities, training providers and online course businesses — course pages, admissions cycles, and course aggregator competition. Use when the user works on a school, college, university, training provider, online course, bootcamp or edtech website.
fintech-seo
SEO and GEO strategy for fintech, banking, lending and financial services — YMYL requirements, regulated marketing constraints, comparison intent and calculator assets. Use when the user works on a fintech, bank, lender, payments, insurance-adjacent, investment or financial services website, or asks about finance SEO.
fitness-wellness-seo
SEO strategy for gyms, studios, wellness businesses and health coaches — local pack, class schedules, and the health-claims constraint. Use when the user works on a gym, fitness studio, yoga or pilates studio, personal training, wellness or health coaching website.
free-tool-seo
Build free tools, calculators and generators as SEO and link assets, and rank them. Use when the user wants to build a free tool for marketing, a calculator, a generator, an online checker, a widget, or asks about tool-based SEO, link bait, or product-led content.
healthcare-seo
SEO and GEO strategy for healthcare providers, clinics and medical information sites — YMYL requirements, condition and treatment pages, and medical citation by AI assistants. Use when the user works on a healthcare, medical, clinic, hospital, private health or wellness site, or asks about medical SEO or ranking health content.
home-services-seo
SEO and GEO strategy for trades and home services businesses — local pack dominance, service-area pages that aren't spam, and emergency intent. Use when the user works on a plumber, electrician, roofer, HVAC, cleaning, landscaping, pest control or any home services website, or asks about local trades SEO.
insurance-seo
SEO and GEO strategy for insurers and brokers — comparison site dominance, YMYL and regulated marketing, and the niche and claims content that's actually winnable. Use when the user works on an insurance company, broker, MGA or insurance comparison website.
landing-page-seo
Make conversion landing pages rank organically rather than existing only for paid traffic, and avoid the duplication problems landing page programmes create. Use when the user works on landing pages, campaign pages, PPC landing pages, use-case pages, or asks whether landing pages can rank or how to stop them being thin.
law-firm-seo
SEO and GEO strategy for law firms and legal practices — practice area pages, local intent, YMYL trust requirements and getting cited by AI assistants for legal questions. Use when the user works on a law firm website, solicitors or attorneys site, legal services marketing, or asks about legal SEO or ranking a legal practice.
manufacturing-seo
SEO and GEO strategy for manufacturers and industrial suppliers — technical specification content, long buying cycles, and being found by engineers who search by part rather than by benefit. Use when the user works on a manufacturing, industrial, engineering supplier, components or B2B technical products website.
marketplace-seo
SEO strategy for two-sided marketplaces and directories — listing pages, faceted navigation at scale, thin-inventory problems and supply-demand geography. Use when the user works on a marketplace, classifieds site, directory, booking platform, aggregator or any site whose main content is user-supplied listings.
multi-location-brand-seo
SEO strategy for brands with many physical locations — location page architecture, avoiding duplicate content at scale, and local pack visibility per site. Use when the user works on a multi-location business, franchise network, retail chain, clinic group, restaurant group or any brand with more than a handful of physical sites.
news-publisher-seo
SEO strategy for news sites, magazines and digital publishers — Top Stories, freshness, archive management and the collapse of referral traffic to AI answers. Use when the user works on a news site, magazine, publisher, editorial site or content business, or asks about publisher SEO or Google News.
nonprofit-seo
SEO strategy for charities, nonprofits and membership organisations — donation intent, service-seeker content, grant credibility and the ad grant. Use when the user works on a charity, nonprofit, NGO, foundation, membership body or social enterprise website.
pricing-page-seo
Optimise pricing pages for search, comparison intent and AI citation — the highest-intent page on most sites and usually the least optimised. Use when the user works on a pricing page, plans page, cost page, or asks about ranking for pricing queries, "how much does X cost" searches, or competitor pricing comparisons.
programmatic-integration-pages
Build integration, connector and "works with" pages at scale that rank and convert, without producing thin templated content. Use when the user wants integration pages, connector pages, app directory listings, "X + Y" pages, or asks how to build programmatic pages for a product's integrations or supported platforms.
real-estate-seo
SEO strategy for estate agents, property portals and real estate businesses — location pages, listing perishability, portal competition and local intent. Use when the user works on an estate agency, property portal, lettings, real estate or property website, or asks about property SEO.
recruitment-seo
SEO strategy for recruitment agencies, job boards and career sites — job listing indexation, perishable content, aggregator competition and employer-side intent. Use when the user works on a recruitment agency site, job board, careers site or talent platform, or asks about recruitment or job board SEO.
restaurant-seo
SEO and GEO strategy for restaurants, bars and hospitality venues — local pack, menu indexability, aggregator competition and booking intent. Use when the user works on a restaurant, cafe, bar, pub or food venue website, or asks about restaurant SEO or getting found for local dining searches.
saas-seo
SEO and GEO strategy for B2B SaaS companies — the page types that convert, programmatic integration and comparison pages, and getting recommended by AI assistants. Use when the user works on a SaaS website, software product site, B2B software marketing site, or asks about SaaS SEO, product-led growth content, or ranking a software product.
template-library-seo
Build template, example and resource libraries as SEO assets that rank at scale without producing thin pages. Use when the user wants to build a template library, example gallery, resource hub, swipe file, checklist library or downloadable asset collection for SEO.
travel-tourism-seo
SEO and GEO strategy for travel operators, hotels, tour companies and destination sites — OTA competition, seasonality, destination content and booking intent. Use when the user works on a travel, tourism, hotel, tour operator, holiday, accommodation or destination website, or asks about travel SEO.
ai-seo-writing
Write blog posts and web articles that rank in Google and get cited in AI Overviews, AI Mode, ChatGPT and Perplexity — while sounding like a human wrote them and putting reader value first. Use this skill whenever the user asks for a blog post, article, guide, landing page copy, listicle, comparison post, "how to" content, or wants existing content rewritten, optimized, de-AI-ified, or made to rank. Trigger it even when the user never says "SEO" — any request to write or edit content that will be published on a website counts. Also use it when the user asks for keyword-driven content, meta descriptions, title tags, content briefs, or asks why their content isn't ranking.
ai-bot-log-analysis
Analyse server logs to see which AI and search crawlers actually visit a site, what they fetch, what they get, and where crawl budget goes. Use whenever the user mentions server logs, log file analysis, access logs, crawl budget, bot traffic, GPTBot or ClaudeBot or PerplexityBot hits, verifying crawler identity, fake bot traffic, or wants to know whether AI crawlers are reaching their content. Also use when pages aren't being indexed and the cause is unclear, or when bot traffic is affecting server load or costs.
ai-crawler-policy
Decide and implement which AI crawlers may access a site, then write the robots.txt, headers and CDN rules that enforce it. Use whenever the user mentions GPTBot, ClaudeBot, PerplexityBot, Google-Extended, OAI-SearchBot, Applebot-Extended, CCBot, Bytespider, AI crawlers, AI bots, blocking AI training, llms.txt, robots.txt for AI, opting out of AI training, or asks whether to let AI companies crawl their content. Also use when AI assistants can't see a site's content or when a WAF or Cloudflare is suspected of blocking AI agents.
ai-visibility-audit
Diagnose why a brand or site isn't being retrieved and cited by AI answer engines, and fix it. Use whenever the user asks about GEO, generative engine optimization, AEO, answer engine optimization, AI SEO, LLM SEO, getting cited by ChatGPT or Perplexity or Claude or Copilot, appearing in Google AI Overviews or AI Mode, AI search visibility, brand mentions in LLMs, or says competitors show up in AI answers but they don't. Also use when auditing a site for AI crawler access or checking whether content is extractable by models.
best-of-listicle-pages
Write roundups, listicles and product reviews that survive Google's reviews system and get cited by AI assistants, using real testing rather than repackaged spec sheets. Use whenever the user mentions listicles, roundups, "best of" posts, top 10 lists, product reviews, review content, affiliate content, buyer's guides, or gift guides. Also use when a review or roundup site has lost traffic after a core or reviews update.
canonical-duplicate-content
Resolve duplicate and near-duplicate URLs with the right tool — canonical tags, redirects, noindex, parameter handling or consolidation. Use whenever the user mentions canonical tags, rel=canonical, duplicate content, duplicate pages, "Google chose a different canonical", URL parameters, UTM parameters, trailing slashes, www versus non-www, pagination, print versions, syndicated content, or Search Console reporting "Alternate page with proper canonical" or "Duplicate without user-selected canonical".
comparison-alternatives-pages
Write "X vs Y", "alternatives to X" and "best X for Y" comparison pages that rank, convert and get cited by AI assistants. Use whenever the user mentions comparison pages, versus pages, vs content, competitor comparison, alternatives pages, switching pages, or wants to target a competitor's brand name. Also use when a product needs bottom-of-funnel content, or when AI assistants recommend competitors and not this product.
content-refresh
Find pages that have lost rankings or traffic and fix them, rather than writing new ones. Use whenever the user reports declining traffic, content decay, pages slipping in rankings, an article that used to rank and doesn't, a traffic drop after a Google update, or asks whether to update or rewrite existing content. Also use when the user asks what to do with old blog posts, how to prune content, whether to delete or redirect thin pages, or wants the highest-return work on a site that already has published content.
core-web-vitals
Diagnose and fix Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift on a real site. Use whenever the user mentions Core Web Vitals, LCP, INP, CLS, TTFB, PageSpeed Insights, Lighthouse, page speed, site performance, slow pages, layout shift, unresponsive interactions, CrUX, or a Search Console Core Web Vitals report. Also use when someone asks whether site speed affects rankings or wants a performance score improved.
ecommerce-seo
Optimise online store structure, category pages, product pages, faceted navigation and out-of-stock handling for search and AI shopping surfaces. Use whenever the user mentions ecommerce SEO, online store, product pages, category pages, collection pages, PDP, PLP, faceted navigation, filters, product variants, out of stock, discontinued products, product feeds, Google Shopping, Merchant Center, or an online shop that isn't ranking. Also use when a store has thousands of URLs, duplicate product content, or crawl budget problems.
eeat-author-pages
Build the author, about and trust infrastructure that demonstrates experience, expertise, authoritativeness and trust on a site. Use whenever the user mentions E-E-A-T, EEAT, author pages, author bios, bylines, credentials, about pages, trust signals, YMYL content, medical or legal or financial content review, or asks why a site with good content isn't trusted or ranking. Also use when a site publishes anonymously, or when a core update has affected a content site.
entity-brand-consistency
Make a brand resolve as a single, consistent entity across the web so search engines and language models describe it correctly. Use whenever the user mentions entity SEO, knowledge panel, knowledge graph, Wikidata, sameAs, brand SERP, brand disambiguation, "Google shows the wrong information about us", AI assistants describing the company incorrectly, or a rebrand or name change. Also use when a brand is confused with a similarly named company in search or AI answers.
featured-snippet-passages
Write and restructure page passages so they get extracted as featured snippets, People Also Ask answers, and citations in AI Overviews, ChatGPT, Perplexity and Claude. Use whenever the user mentions featured snippets, position zero, People Also Ask, PAA, answer boxes, rich answers, getting quoted or cited by AI, answer engine optimization, AEO, passage ranking, or wants content restructured to be extractable. Also use when a page ranks well but gets no clicks and something else is answering the query above it.
glossary-definition-hub
Build a glossary, definition hub or "what is X" page set that owns the vocabulary of a topic and gets quoted by AI assistants. Use whenever the user mentions a glossary, definitions, "what is" pages, terminology pages, a knowledge base of terms, a wiki, or wants to rank for definitional queries. Also use when a product category has jargon customers don't understand, or when the site needs foundational pages for a topic cluster to link to.
hreflang-international-seo
Set up and debug multi-language or multi-country sites — hreflang, URL structure, canonicals, geotargeting and localisation. Use whenever the user mentions hreflang, international SEO, multilingual site, multi-region, ccTLD versus subdirectory, x-default, language targeting, country targeting, translated pages, or reports that the wrong language version ranks in a market. Also use when planning to launch a site in additional languages or countries.
image-seo
Optimise images for search, accessibility, performance and AI multimodal retrieval — alt text, filenames, formats, sizing, lazy loading and image sitemaps. Use whenever the user mentions image SEO, alt text, alt tags, image optimization, Google Images, image search, WebP or AVIF, responsive images, srcset, lazy loading, image sitemaps, or images slowing down a page. Also use when auditing a content-heavy or ecommerce site.
internal-linking-architecture
Design and fix a site's internal link structure so authority flows to the pages that matter and every page is reachable. Use whenever the user asks about internal links, internal linking, site architecture, site structure, URL hierarchy, orphan pages, crawl depth, link equity, PageRank distribution, anchor text, breadcrumbs, pillar pages, topic clusters, hub and spoke, or navigation and menu structure. Also use when pages are indexed but not ranking, or when a site has grown past a few hundred pages without a plan.
keyword-cannibalization
Detect and fix cases where several pages on the same site compete for the same query, splitting signals and suppressing all of them. Use whenever the user mentions keyword cannibalization, pages competing with each other, the wrong page ranking for a query, rankings that keep swapping between URLs, duplicate topics, or has published many posts on similar subjects. Also use when a page won't rank despite being good, or when Search Console shows several URLs alternating for one term.
keyword-research-briefs
Turn a topic, product or business into a prioritised keyword map and then into content briefs a writer can execute. Use whenever the user asks for keyword research, search volume, keyword difficulty, search intent, a content plan, an editorial calendar, a content brief, topic ideas, "what should we write about", competitor keyword gaps, or which keywords to target. Also use when the user has a keyword list and needs it clustered, prioritised or turned into an outline.
link-building-outreach
Earn backlinks through assets people want to cite and outreach people want to reply to, and audit an existing backlink profile. Use whenever the user mentions link building, backlinks, outreach, guest posting, digital PR, HARO, broken link building, unlinked mentions, domain authority, link prospecting, disavow files, toxic links, or asks how to get other sites to link to them. Also use when a page has good content and won't rank, or when a competitor outranks a clearly better page.
local-seo
Rank a business in Google's local pack, Maps and local organic results, and get it recommended by AI assistants for "near me" style questions. Use whenever the user mentions local SEO, Google Business Profile, Google My Business, Maps ranking, the local pack, near me searches, NAP consistency, citations, local landing pages, multi-location businesses, service area businesses, review management, or a business with a physical address or service territory. Also use for restaurants, clinics, trades, agencies, retail, franchises and any business whose customers are geographically bounded.
nextjs-seo
Implement SEO correctly in a Next.js App Router or Pages Router codebase — metadata, canonicals, sitemaps, robots, Open Graph images, structured data, and rendering strategy. Use whenever the user is working in a Next.js project and mentions SEO, metadata, generateMetadata, sitemap.ts, robots.ts, canonical URLs, Open Graph, og:image, JSON-LD, indexing, or asks why Next.js pages aren't ranking or showing correct previews. Also use when reviewing a Next.js marketing site, blog or docs site before launch.
programmatic-seo
Design and build templated page systems that scale to hundreds or thousands of URLs without triggering scaled content abuse. Use whenever the user mentions programmatic SEO, pSEO, page generation at scale, templated landing pages, location pages, "X for Y" pages, integration pages, comparison page generation, directory sites, or wants to generate many pages from a dataset. Also use when a site already has thousands of generated pages that aren't indexed or aren't ranking.
redirect-migration-plan
Plan and execute a site migration, replatform, domain change or URL restructure without losing rankings, including the redirect map and the rollback. Use whenever the user mentions site migration, replatforming, domain change, URL restructure, changing a CMS, merging two sites, HTTPS migration, redirect map, 301 versus 302, redirect chains, or reports a traffic collapse after a relaunch. Also use before any change that alters URLs.
schema-markup
Write, audit and debug structured data (JSON-LD, Schema.org) so pages qualify for rich results and so machines can extract facts reliably. Use whenever the user mentions schema, structured data, JSON-LD, rich results, rich snippets, Schema.org, microdata, RDFa, star ratings in search, FAQ or HowTo markup, Product or Article or LocalBusiness or Organization markup, breadcrumbs, sitelinks, or a structured data error or warning in Search Console. Also use when adding a product, article, event, recipe, job posting, course or review page to a site.
search-console-analysis
Extract decisions from Google Search Console data — striking distance pages, CTR gaps, decay, index coverage problems and query analysis. Use whenever the user mentions Search Console, GSC, search analytics, impressions, clicks, average position, CTR, the Pages or Coverage report, indexing status, the Performance report, or exports query data. Also use when the user asks what to work on next, why traffic changed, or which pages are underperforming.
shopify-seo
Fix the SEO problems specific to Shopify — forced URL structure, duplicate collection and product URLs, theme metadata, faceted filters, blog limitations and app bloat. Use whenever the user is working on a Shopify store and mentions SEO, rankings, duplicate products, /collections/ URLs, product variants, Liquid templates, theme.liquid, robots.txt.liquid, sitemap, or store speed. Also use when auditing or migrating a Shopify store.
technical-seo-audit
Audit a website or codebase for the technical faults that stop pages being crawled, rendered, indexed and ranked, then produce a triaged fix list. Use whenever the user asks for an SEO audit or site health check, says pages aren't indexed or aren't showing up in Google, asks about crawlability, robots.txt, sitemaps, status codes, canonicals, redirects, rendering or JavaScript SEO, has just launched or migrated a site, or reports a sudden traffic drop. Also use before any content work on a site that has never been audited, because content on an unindexable page is wasted.
topical-authority-map
Design the set of pages a site needs to own a topic, as pillar hubs and supporting clusters with a publishing order. Use whenever the user mentions topical authority, topic clusters, pillar pages, hub and spoke, content mapping, semantic SEO, entity coverage, content gap analysis, or asks what set of pages they need to rank for a competitive term. Also use when a site publishes regularly without a plan, or when individual good posts aren't lifting the site overall.
video-seo
Get video content found in Google video results, on YouTube, and cited by AI assistants — VideoObject schema, transcripts, chapters, hosting choices and video sitemaps. Use whenever the user mentions video SEO, YouTube SEO, video schema, VideoObject, video sitemaps, key moments, video chapters, transcripts, captions, embedding video, or wants video content to rank. Also use when adding video to a page or planning a video content strategy.
wordpress-seo
Fix the SEO problems specific to WordPress — archive bloat, attachment pages, permalink structure, plugin conflicts, pagination and performance. Use whenever the user is working on a WordPress site and mentions SEO, Yoast, Rank Math, All in One SEO, permalinks, category and tag archives, attachment pages, wp-content, a page builder, or WordPress speed. Also use when auditing a WordPress site or migrating one.
Bio shown is the top-scored skill's repo description as a fallback — real GitHub bios land in a future update.